February 1, 2002
Men-as prospective clients-require different approaches and attitudes to entice them into the salon. Before you decide to market to the opposite sex, you need to make sure you salon and your service menu are ready for them.
June 1, 2001
By advising clients on WHY products will help maintain their nails, you may find that "sales" isn't so hard after all.
Just about everyone in the nail industry — whether friend or competitor — would say that OPI president George Schaeffer has done much to advance the professional nail industry.
August 1, 2000
July 1, 2000
May 1, 2000
One year ago, Lynn Kogle and her staff at Secrets Salon in Long Beach, Calif., took on the challenge of revamping their business systems using the strategies taught in OPI’s business management program, The Edge - Standards & Systems for Success.
January 1, 2000
Shrinkage is the term retailers use to describe missing product inventory. Simple employee error or sticky fingers can be the culprit. We asked the Secrets team for their view on this retailing pitfall in this month’s business-building update.
NAILS talked to some of the top nail technicians in the industry, and adding our own historical perspective, we came up with this list of product innovations dial have most impacted the way you work today.
November 1, 1999
When Nadine Galli, OPI’s Southern California Regional Manager, visited Secrets for their monthly status meeting, she walked into a salon that was bustling with clients engaged in a myriad of salon services. The same clients were also leaving the salon having purchased the OPI retail products the salon now sells.
September 1, 1999
In the Land of the Rising Sun, nail care is rising in popularity. As manufacturers jockey for market share and brand loyalty, Japanese nailists bring a flair for nai design and a perfectionist streak that has the world watching.
How many times does a great idea come up in a meeting then it never gets carried out? We’ve found that the monthly status meetings are critical to helping us achieve our goals.
July 1, 1999
Over luxurious manicures and pedicures we talked about how implementing the concepts of The Edge Program is already having positive effects on the salon’s business.
April 1, 1999
November 1, 1998
On the Road with Hannah Lee34 photos
This Season's Hottest Nail Art Products38 photos
Primers that contain absolutely no acid components at all.
Am I losing my touch applying acrylics?
Is perfectionism on the job a blessing or a curse?
Do I need a special permit to do medical pedicures?
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How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.
The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.
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