Business - Topic : OPI products

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Behind the Scenes: Christopher Truong

October 1, 1997  | Article

Christopher Truong recently became an educator for OPI Products because he says many nail technicians need help with certain skills, especially when it comes to proper product application.

Keywords: Behind the Scenes   competitions   OPI products   salon chains   Top 25 Competitors  

George Schaeffer's 50th Birthday Party

August 1, 1997  | Article

A legendary bash was held in honor of George Schaeffer's 50th birthday.

Keywords: George Schaeffer   OPI products  

Profile: OPI's Nadine Galli

April 1, 1997  | Article

“Studying the Japanese language is a lot easier for me than Spanish was,” Nadine Galli, who attends a Japanese university twice a week. Now, even her interpreter wants to learn how to do nails.

 

Keywords: Japanese nail industry   OPI products  

Polish Enhances Home Decor

January 1, 1997  | Article

Keywords: OPI products   polish  

OPI Expands Advertising Horizons

January 1, 1997  | Article

Keywords: consumer advertising   OPI products  

Psychology of a Nail Biter

December 1, 1996  | Article

Rebecca Byrne was passing a nail salon in the local mall when an idea popped into her head. Stopping, she gathered the courage and went in to ask the nail technician if she could put acrylics on her bitten-down nails to help her grow them out.

Keywords: nail biting   nail injuries   OPI products   special needs clients  

OPI Takes On The World

April 1, 1996  | Article

Keywords: OPI products  

Salon Superstores: How Much Is Too Much?

February 1, 1996  | Article

Beauty superstores such as Ulta3 specialize in selling the products used by professionals, rather than the services offered by them. By doing so, these retail stores/salons have taken retailing to new heights.

Keywords: CND   OPI products   retail merchandising   Star Nail Products  

Getting the Goods Out: Nail Techs Voice Ideas for Distribution Improvements

August 1, 1995  | Article

When it comes to deciding who sells what, manufacturers base their choice on how well the distributor services the nail technician. Their verdict? Most are doing a good job, but there’s always room for improvement.

Keywords: Alpha 9   American International Industries   distribution   George Schaeffer   Jan Arnold  

Tremendous Nail Market Down Under

January 1, 1995  | Article

Keywords: international   OPI products  

When I Was In School …

April 1, 1994  | Article

Nail technicians sound off about their school experiences and comment on what needs to be done to improve nail care education.

Keywords: continuing education   cosmetology schools   nail education   OPI products  

OPI's Consumer Advertising Campaign Brings Customers Into Salons

September 1, 1993  | Article

Keywords: consumer advertising   George Schaeffer   OPI products  

From Great Idea to Best-Selling Product: What manufacturers go through to bring a product to market.

March 1, 1993  | Article

A behind the scenes look at how products are developed.

Keywords: Calvert   CND   Develop 10   European Touch   Galaxy Nail Products  

How Companies Got Their Names

February 1, 1993  | Article

Owners put as much thought into finding a name for their companies as parents do for their children. People, songs, and dreams provide inspiration.

Keywords: Alpha 9   Beautiful Feet   Calvert   CND   Dal LaMagna  

What is OPI? The Real Question May Be “Who”

December 1, 1984  | Article

What is it that goes into OPI sculptured nail products? Personality…and lots of it. The personalities of the two key individuals who run and manage this acrylic product firm, and the imprint they have left on the three-year-old Southern California company, tell as much about their product as any chemical analysis…and probably more. A company’s policies and style are very much a reflection of the people who run it. Therefore, the question is not necessarily “what is OPI?” but “Who is OPI?”

Keywords: company profiles   George Schaeffer   history of nail care   OPI products   Suzi Weiss-Fischmann  
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The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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