Business - Topic : OPI Products

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Behind the Scenes: an illustrated cover concept

March 1, 2002  | Article

Keywords: Behind the Scenes   OPI Products   Orly  

A Good Man Isn’t Hard to Find

February 1, 2002  | Article

Men-as prospective clients-require different approaches and attitudes to entice them into the salon. Before you decide to market to the opposite sex, you need to make sure you salon and your service menu are ready for them.

Keywords: Cuccio Naturale   George Schaeffer   male clients   men's services   niche marketing  

Earn Client’s Trust, Earn Client’s Dollars

June 1, 2001  | Article

By advising clients on WHY products will help maintain their nails, you may find that "sales" isn't so hard after all. 

Keywords: OPI Products   retailing  

OPI Celebrates 20 Years of Giving Back

June 1, 2001  | Article

Just about everyone in the nail industry — whether friend or competitor — would say that OPI president George Schaeffer has done much to advance the professional nail industry. 

Keywords: charity   George Schaeffer   OPI Products  

Behind the Scenes: Tracey Revis

August 1, 2000  | Article

Keywords: Behind the Scenes   MMA   OPI Products   Tracey Revis  

Behind the Scenes: Nadine Galli

July 1, 2000  | Article

Keywords: Behind the Scenes   OPI Products  

Hand-in-Hand Partnership: Making Over One Salon's Profitability (part 6)

May 1, 2000  | Article

One year ago, Lynn Kogle and her staff at Secrets Salon in Long Beach, Calif., took on the challenge of revamping their business systems using the strategies taught in OPI’s business management program, The Edge - Standards & Systems for Success.

Keywords: OPI Products   profitablity   Suzi Weiss-Fischmann  

Then & Now

April 1, 2000  | Article

This month, in our look back at images of ourselves and our industry, we focus on advertisements. Although many of these ads look quaint now next to the more recent ads, most of them were still high impact at the time and the best of the bunch.

Keywords: advertising/promotions   Alpha 9   CND   Mehaz   OPI Products  

Will Beauty Superstores Hurt Salon Retail?

April 1, 2000  | Article

All-in-one retailers complete with salons and professional products are popping up left and right. Should smaller salons take coven or is there something the beauty industry can learn from these salon superstores?

Keywords: CND   Debbie Doerrlamm   franchise   Jan Arnold   Larry Gaynor  

Hand-in-Hand Partnership: Making Over One Salon's Profitability (part 5)

January 1, 2000  | Article

Shrinkage is the term retailers use to describe missing product inventory. Simple employee error or sticky fingers can be the culprit. We asked the Secrets team for their view on this retailing pitfall in this month’s business-building update.

Keywords: OPI Products   profitablity   Suzi Weiss-Fischmann  

Products of the Revolution

January 1, 2000  | Article

NAILS talked to some of the top nail technicians in the industry, and adding our own historical perspective, we came up with this list of product innovations dial have most impacted the way you work today.

 

Keywords: business cards   CND   colored acrylics   fast dry top coats   Mehaz  

Hand-in-Hand Partnership: Making Over One Salon's Profitability (part 4)

November 1, 1999  | Article

When Nadine Galli, OPI’s Southern California Regional Manager, visited Secrets for their monthly status meeting, she walked into a salon that was bustling with clients engaged in a myriad of salon services. The same clients were also leaving the salon having purchased the OPI retail products the salon now sells.

Keywords: OPI Products   profitablity   Suzi Weiss-Fischmann  

NAILS in Japan

September 1, 1999  | Article

In the Land of the Rising Sun, nail care is rising in popularity. As manufacturers jockey for market share and brand loyalty, Japanese nailists bring a flair for nai design and a perfectionist streak that has the world watching.

Keywords: CND   George Schaeffer   international   Japanese nail industry   Jim Nordstrom  

Hand-in-Hand Partnership: Making Over One Salon's Profitability (part 3)

September 1, 1999  | Article

How many times does a great idea come up in a meeting then it never gets carried out? We’ve found that the monthly status meetings are critical to helping us achieve our goals.

Keywords: OPI Products   profitablity   Suzi Weiss-Fischmann  

Hand-in-Hand Partnership: Making Over One Salon's Profitability (part 2)

July 1, 1999  | Article

Over luxurious manicures and pedicures we talked about how implementing the concepts of The Edge Program is already having positive effects on the salon’s business.

Keywords: OPI Products   profitablity   Suzi Weiss-Fischmann  

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