Business - Topic : OPI Products

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Getting the Goods Out: Nail Techs Voice Ideas for Distribution Improvements

August 1, 1995  | Article

When it comes to deciding who sells what, manufacturers base their choice on how well the distributor services the nail technician. Their verdict? Most are doing a good job, but there’s always room for improvement.

Keywords: Alpha 9   American International Industries   distribution   George Schaeffer   Jan Arnold  

Tremendous Nail Market Down Under

January 1, 1995  | Article

Keywords: international   OPI Products  

OPI's Consumer Advertising Campaign Brings Customers Into Salons

September 1, 1993  | Article

Keywords: consumer advertising   George Schaeffer   OPI Products  

From Great Idea to Best-Selling Product: What manufacturers go through to bring a product to market.

March 1, 1993  | Article

A behind the scenes look at how products are developed.

Keywords: Calvert   CND   Develop 10   European Touch   Galaxy Nail Products  

How Companies Got Their Names

February 1, 1993  | Article

Owners put as much thought into finding a name for their companies as parents do for their children. People, songs, and dreams provide inspiration.

Keywords: Alpha 9   Beautiful Feet   Calvert   CND   Dal LaMagna  

What is OPI? The Real Question May Be “Who”

December 1, 1984  | Article

What is it that goes into OPI sculptured nail products? Personality…and lots of it. The personalities of the two key individuals who run and manage this acrylic product firm, and the imprint they have left on the three-year-old Southern California company, tell as much about their product as any chemical analysis…and probably more. A company’s policies and style are very much a reflection of the people who run it. Therefore, the question is not necessarily “what is OPI?” but “Who is OPI?”

Keywords: company profiles   George Schaeffer   history of nail care   OPI Products   Suzi Weiss-Fischmann  
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Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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