December 1, 1996
Rebecca Byrne was passing a nail salon in the local mall when an idea popped into her head. Stopping, she gathered the courage and went in to ask the nail technician if she could put acrylics on her bitten-down nails to help her grow them out.
Keywords: nail biting nail injuries OPI products special needs clients
February 1, 1996
Beauty superstores such as Ulta3 specialize in selling the products used by professionals, rather than the services offered by them. By doing so, these retail stores/salons have taken retailing to new heights.
Keywords: CND OPI products retail merchandising Star Nail Products
August 1, 1995
When it comes to deciding who sells what, manufacturers base their choice on how well the distributor services the nail technician. Their verdict? Most are doing a good job, but there’s always room for improvement.
Keywords: Alpha 9 American International Industries distribution George Schaeffer Jan Arnold
January 1, 1995
Keywords: international OPI products
March 1, 1993
A behind the scenes look at how products are developed.
Keywords: Calvert CND Develop 10 European Touch Galaxy Nail Products
February 1, 1993
Owners put as much thought into finding a name for their companies as parents do for their children. People, songs, and dreams provide inspiration.
Keywords: Alpha 9 Beautiful Feet Calvert CND Dal LaMagna
December 1, 1984
What is it that goes into OPI sculptured nail products? Personality…and lots of it. The personalities of the two key individuals who run and manage this acrylic product firm, and the imprint they have left on the three-year-old Southern California company, tell as much about their product as any chemical analysis…and probably more. A company’s policies and style are very much a reflection of the people who run it. Therefore, the question is not necessarily “what is OPI?” but “Who is OPI?”
Keywords: company profiles George Schaeffer history of nail care OPI products Suzi Weiss-Fischmann