July 13, 2016
Each color in Sherwin Hora’s new E.G.O Lacquers polish line holds a deeply personal meaning for her.
Keywords: charity nail techs doing good polish
August 11, 2015
Winner of the 2012 NAHA design award, Square prides itself on being the ultimate destination for beauty in the Las Vegas area.
Keywords: Essie gel-polish IBD Light Elegance Morgan Taylor
November 27, 2014
The perfect retail offering for doting moms or gift-giving relatives, mommy&me nail polish sets from Ella+Mila contain one “mommy” polish bottle (16 ml) and one “me” polish bottle (7 ml).
Keywords: Ella+Mila polish retail merchandising
October 28, 2014
NAILS chatted with Nailette founder Lynn Wang about the polish-passionate consumer.
March 18, 2014
Ezringz.com created these tiny silicone bands designed to simplify daily polish use.
October 16, 2013
Morgan Taylor polish was featured twice in the magazine's fall issue as a "In Her Bag" product and in Editor's Picks.
Keywords: breast cancer awareness Morgan Taylor polish
April 18, 2013
The polish exchange at Hey, Nice Nails! in Long Beach, Calif., is just what is sounds like — clients are free to drop off a polish they no longer care for and pick up one that sparks their fancy.
Keywords: customer service polish
March 14, 2013
With its own brand of polish, complimentary products, and parties, Fairway, Kan.-based Hoopla offers a twist on the traditional salon experience.
Keywords: polish polish displays salon decor/design salon furnishings salon parties
February 1, 2012
According to Cosmopolitan, certain polish brands are starting to market lines catering to men. For example, EvolutionMan's lacquers have the tagline "for the no-nonsense rebel inside all of us."
Keywords: marketing/promotions men's services niche marketing polish trends
December 27, 2011
OPI's Shatter topcoat in gold was listed in Redbook Mag's December 2011 list of cute and fashionable things under $10.
Keywords: crackle polish gold nail trends OPI Products polish
November 7, 2011
If customers ever want to know which colors compliment their skin tones, point them in OPI's direction!
Keywords: client relationships clients Essie OPI Products polish
October 29, 2011
Just a reminder that OPI is still selling its I Love DKMS Nail Lacquer, in which OPI will donate $20,000 from sales directly to DKMS, the world's largest bone marrow donor center.
Keywords: charity OPI Products polish
October 5, 2011
For fall 2011, OPI takes to the open road with 12 stunning new shades that bring a fresh spirit of classic American style to life.
Keywords: OPI Products polish retail merchandising
October 3, 2011
Allure's Best of Beauty Hall of Fame, featured in their October 2011 special issue, features 11 exceptional products that have racked up more awards than imaginable.
Keywords: Enhance the Service: Retail! OPI Products polish retail boutique items retail merchandising
September 14, 2011
OPI is the Official Nail Care Sponsor of the 2011 MISS UNIVERSE® Pageant. Here, the contestants showcase the four colors of the Miss Universe-inspired lacquer collection.
Keywords: celebrities OPI Products polish