July 29, 2013
This awareness campaign aims to build a stronger, more united front of licensed professionals, and arm them with information to share with their clients on why licensing is important to protect the public from potential harm and the spread of communicable diseases.
Keywords: licensing PBA professional image
September 7, 2012
As a professional, you choose products you believe deliver the best results. Because of your careful selection, clients recognize something different about their nails when they come to you instead of doing their nails at home. Do you ever take the time to educate clients about the benefits they receive from the products? Use the handout on the next page to explain the why of your product choices.
Keywords: professional image professional-only products
July 1, 2010
“Best of” lists help raise a salon’s profile, improve their reputation, and build loyalty among their clientele. How do these salons make the list? And how can your salon get in on the action?
Keywords: marketing/promotions professional image promoting your services web marketing
March 1, 2010
Here are 10 simple but powerful tools to get off to a good start and build on a positive first impression.
Keywords: business tools client relationships clients customer service first impressions
March 1, 2010
As with all things in life, you only get one chance to make a good first impression. The same applies to your business cards.
Keywords: business cards business tools Just My Opinion professional image
January 1, 2010
Since January is your issue, written by you and for you, we asked nail technicians to give us their “rules to live by” in the salon. Here are 10 that we couldn’t agree with more!
Keywords: client relationships client scheduling customer service educating clients On My Mind
December 1, 2009
Complying with the Americans with Disabilities Act needn’t break the bank and may be as simple as doing what you are already good at. Take five parts hospitality, one part research, two parts active listening, and add a dash of compassion to create a salon that’s accessible to all.
Keywords: business tools professional image special needs clients
October 1, 2009
Make your salon the kind of place clients can’t wait to return to. These six little tips can yield big results by lending a personal touch to your business.
Keywords: client gift ideas customer service professional image
September 1, 2009
From getting initial experience and photos to selling yourself at an appointment with an agent, this is a handy how-to guide for finding an agent for freelance manicuring work.
Keywords: celebrities creating a portfolio doing nails for photo shoots fashion photographing nails
June 1, 2009
Let's Do Launch: Creating a memorable opening for your nail salon requires intensive planning, organizational skills, and marketing savvy.
Keywords: business tools marketing/promotions opening a new salon professional image promoting your services
May 1, 2009
Sometimes we feel so much pressure to be more and do more for clients we overlook the elementary principles of customer service. But instead of fretting about what to do next, try going back to the basics.
Keywords: business tools career handbook customer service keeping your business competitive newbie
February 1, 2009
Have you fallen short of achieving your goals? You can move forward, create clarity, and put realistic steps in place to bridge the gaps in your life.
Keywords: business tools preventing burnout professional image
December 1, 2008
Help your business flourish with these must-do tips for instilling your brand in the market place.
Keywords: branding coaching marketing/promotions professional image
December 1, 2008
’Tis the season for giving. Use your salon’s clout and expertise to give back to the community with these easy ideas.
Keywords: business tools charity marketing/promotions professional image
October 1, 2008
Whether your aim is to compete professionally, or simply provide confident, skilled services, you must commit to practicing your craft.
Keywords: continuing education keeping your business competitive Lynn Lammers professional image