Business - Topic : professional image

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PBA Launches Campaign to Prevent Deregulation

July 29, 2013  | Article

This awareness campaign aims to build a stronger, more united front of licensed professionals, and arm them with information to share with their clients on why licensing is important to protect the public from potential harm and the spread of communicable diseases.

Keywords: licensing   PBA   professional image  

Why I Use Professional Products: A Handout for Clients

September 7, 2012  | Article

As a professional, you choose products you believe deliver the best results. Because of your careful selection, clients recognize something different about their nails when they come to you instead of doing their nails at home. Do you ever take the time to educate clients about the benefits they receive from the products? Use the handout on the next page to explain the why of your product choices.

Keywords: professional image   professional-only products  

The Benefits of Being the “Best of”

July 1, 2010  | Article

“Best of” lists help raise a salon’s profile, improve their reputation, and build loyalty among their clientele. How do these salons make the list? And how can your salon get in on the action?

Keywords: marketing/promotions   professional image   promoting your services   web marketing  

How to Meet and Greet

March 1, 2010  | Article

Here are 10 simple but powerful tools to get off to a good start and build on a positive first impression.

Keywords: business tools   client relationships   clients   customer service   first impressions  

Just My Opinion: It's All in the Cards

March 1, 2010  | Article

As with all things in life, you only get one chance to make a good first impression. The same applies to your business cards.

Keywords: business cards   business tools   Just My Opinion   professional image  

On My Mind: Rules to Live By

January 1, 2010  | Article

Since January is your issue, written by you and for you, we asked nail technicians to give us their “rules to live by” in the salon. Here are 10 that we couldn’t agree with more!

Keywords: client relationships   client scheduling   customer service   educating clients   On My Mind  

Tearing Down Business Barriers

December 1, 2009  | Article

Complying with the Americans with Disabilities Act needn’t break the bank and may be as simple as doing what you are already good at. Take five parts hospitality, one part research, two parts active listening, and add a dash of compassion to create a salon that’s accessible to all.

Keywords: business tools   professional image   special needs clients  

Make It Personal

October 1, 2009  | Article

Make your salon the kind of place clients can’t wait to return to. These six little tips can yield big results by lending a personal touch to your business.

Keywords: client gift ideas   customer service   professional image  

Living the Dream

September 1, 2009  | Article

From getting initial experience and photos to selling yourself at an appointment with an agent, this is a handy how-to guide for finding an agent for freelance manicuring work.

Keywords: celebrities   creating a portfolio   doing nails for photo shoots   fashion   photographing nails  

Throw a Grand Opening Party for Your Salon

June 1, 2009  | Article

Let's Do Launch: Creating a memorable opening for your nail salon requires intensive planning, organizational skills, and marketing savvy.

Keywords: business tools   marketing/promotions   opening a new salon   professional image   promoting your services  

The ABCs and 123s of Customer Service

May 1, 2009  | Article

Sometimes we feel so much pressure to be more and do more for clients we overlook the elementary principles of customer service. But instead of fretting about what to do next, try going back to the basics.

Keywords: business tools   career handbook   customer service   keeping your business competitive   newbie  

Bridging the Gap: Getting Where You Want to Go

February 1, 2009  | Article

Have you fallen short of achieving your goals? You can move forward, create clarity, and put realistic steps in place to bridge the gaps in your life.

Keywords: business tools   preventing burnout   professional image  

Eight Steps to Building a Successful Brand

December 1, 2008  | Article

Help your business flourish with these must-do tips for instilling your brand in the market place.

Keywords: branding   coaching   marketing/promotions   professional image  

Your Salon Can Make a Difference This Holiday Season

December 1, 2008  | Article

’Tis the season for giving. Use your salon’s clout and expertise to give back to the community with these easy ideas.

Keywords: business tools   charity   marketing/promotions   professional image  

On My Mind: Practice, Practice, Practice

October 1, 2008  | Article

Whether your aim is to compete professionally, or simply provide confident, skilled services, you must commit to practicing your craft.

Keywords: continuing education   keeping your business competitive   Lynn Lammers   professional image  
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