September 13, 2016
Selfie opportunities help build content for salons' social media efforts and foster client interaction.
Keywords: marketing/promotions public relations Robert Nguyen social media
August 8, 2016
If you’re a nail technician there’s no shortage of goals that can be accomplished in this industry. Some technicians dream of winning competitions or taking on celebrity clients. But for others, the dream is to launch a successful product. Take it from those who have done this before, a great idea doesn’t necessarily translate into a smooth debut. Learn from these professional case studies what it takes to sell your invention to your peers with maximum impact.
Keywords: Elaine Watson Etsy Lauren Wireman nail decals nail polish
September 15, 2013
Keywords: public relations
July 9, 2013
If you’ve ever seen a nail salon mentioned in your city magazine or on the local TV news and thought, “I wish they’d feature my salon,” we think it’s time to make your wish come true. Use this template to e-mail out a salon announcement that will have the media shouting “Extra! Extra! Check out this unique salon!”
Keywords: consumer press public relations
March 13, 2013
“If you’re just getting started working with your local media, a VIP card is an excellent tool to put in the hands of local newspaper and magazine editors, TV program segment producers, hotel concierges, etc.,” says Sharon Esche of Esche & Alexander Public Relations.
Keywords: consumer press marketing/promotions public relations
June 17, 2011
When you’re not getting any media coverage, whose fault is it? According to Jennifer Wezensky, president of JW Public Relations, a Michigan-based boutique PR firm specializing in helping small businesses garner positive media coverage, the blame may lie directly at your door.
Keywords: media coverage public relations
January 31, 2011
The JW PR Toolkit has all of the tools any beauty or spa business needs to create a do-it-yourself PR campaign on a shoe-string budget.
Keywords: advertising/promotions marketing/promotions public relations social media
September 1, 2009
You offer services using natural products, and you and your staff make earth-friendly choices for your salon whenever you can. How do you let your clients know about your commitment to going green? Below are five ways to spread your message
Keywords: advertising/promotions educating clients networking OPI Products public relations
February 1, 2009
Nail salons need to harness the power of the press to help build their businesses.
Keywords: doing nails for photo shoots marketing/promotions On My Mind public relations
November 1, 2008
A salon in Florence, Kentucky helps with a blood drive in Cincinnati.
Keywords: charity nail techs doing good public relations
November 1, 2007
Part substance, part strategy, staking out your spot on local “best of” lists requires a game plan. NAILS attempts to demystify the process of claiming your spot on the list.
Keywords: Business keeping your business competitive marketing/promotions public relations web marketing
October 1, 2002
Discover new methods for increasing retail sales in this article packed with suggestions.
Keywords: advertising/promotions consultants direct mail marketing/promotions product displays
February 1, 2002
You don't have to be in New York or Los Angeles to catch the ear of the national press, as long as you have a story to tell and a plan for telling it.
Keywords: public relations
February 1, 1998
Milady's book provides good and practical ideas for promoting your salon and creating an appealing image.
Keywords: marketing/promotions Milady public relations
November 1, 1993
While some yellow pages publishers allow nail salons to advertise under the beauty salon classification, others restrict them to the nails-only section.
Keywords: advertising/promotions public relations yellow pages advertising