Business - Topic : retailing

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When Retail Doesn’t Sell Well

June 1, 2009  | Article

“Retail is like real estate sitting on your shelves,” says Bryan Durocher, president of Durocher Enterprises. “If a product is not turning a minimum of six to eight times a year, get rid of it and replace it with something that will sell.”

Keywords: retailing  

Eye Candy

April 1, 2009  | Article

Part of the appeal of the old-fashioned candy counter was the brilliant display methods, says Julie Shepperly, director of education for Milady. “They put everything front and center, bold and beautiful."

Keywords: organization   retail merchandising   retailing   salon decor/design  

Retail Boutique: Greeting Cards

March 1, 2009  | Article

Provide creative, all-occasion cards for those browsing the retail area of your salon.

Keywords: retail boutique items   retail merchandising   retailing  

Retail Boutique: Body Washes

February 1, 2009  | Article

Spring is just around the corner and what better way to ring in the new season than with bath products that'll make your clients feel as fresh as the morning sun.

Keywords: CND   dry skin   hand care   Jessica Cosmetics   retail boutique items  

Reader to Reader: How does your computer save your life?

January 26, 2009  | Article

Once you've switched to a computerized system of scheduling clients, tracking sales and managing inventory, there's no going back to a manual system.

Keywords: business tools   keeping your business competitive   Reader to Reader   retailing   staff management  

Retail Boutique: Homemade Products

January 1, 2009  | Article

Nail techs have more than just nails through which they showcase their creative talents. Take a look at products they make at home and sell at their salons.

Keywords: nail trends   retail boutique items   retail merchandising   retailing  

The Coaching Chronicles: Installment #3, Retail and Staff Management

January 1, 2009  | Article

Editor’s Note: In this occasional series, we follow along as -Adrienne, a mother of two who moved last year with her husband to North Carolina, works to rebuild her nail business from scratch. She’s working with Heather, a certified salon success coach, to help her succeed. If you missed the first two installments, see NAILS’ -February and June 2008 issues or visit The Coaching Chronicles blog at http://blogs.nailsmag.com/coach.

Keywords: blogs   business tools   finding/retaining staff   marketing/promotions   networking  

Whiter Image TOGO Whitening Pen

January 1, 2009  | Product

Whiter Image unveils the TOGO Whitening Pen.

Keywords: retailing   teeth whitening  

Retail Boutique: Immunity Boosters/Supplements

December 1, 2008  | Article

From lavender-scented body patches to vitamin-packed health drinks, your clients will be surprised to learn how many ways there are to be healthy. Sell these immunity boosters and supplements and your salon will be a hit.

Keywords: antioxidants   essential oils   retail boutique items   retailing  

On My Mind: !#&*?

November 1, 2008  | Article

Is retail a dirty word?

Keywords: On My Mind   retail merchandising   retailing  

Retail Boutique: Tea

October 1, 2008  | Article

It’s smart to retail items that go hand-in-hand with your nail services, like polish and hand lotion, but if you go beyond these basic retail items, it can really set your salon apart from the pack. And who doesn’t love a specialty cup of tea to warm up with? 

Keywords: green tea   retail boutique items   retail merchandising   retailing  

Beyond Polish [Selling Boutique Items Successfully]

October 1, 2008  | Article

We know that selling retail can increase our bottom line, but for so many of us, selling retail — particularly non-nail items — is a foreboding hurdle. The question to ask is not should I sell retail, but how do I sell retail.

Keywords: customer service   marketing/promotions   professional consultants   retail boutique items   retailing  

Action Bag Metallic Trapezoid Bags

September 1, 2008  | Product

New Metallic Trapezoid Bags from Action Bag grab attention with their luxurious sheen and unique shape.

Keywords: Action Bag Company   retail boutique items   retailing  

Education Leads to Retail Sales

July 1, 2008  | Article

Salon consultant Bryan Durocher of Durocher Enterprises offers a way to make opening a dialog with clients just a little bit easier.

Keywords: building your clientele   business   education   educational materials   retail merchandising  

The Coaching Chronicles: Installment #2, Add-on Services and Referrals

June 1, 2008  | Article

In this occasional series, we follow along as Adrienne, a mother of two who just moved with her husband to North Carolina, works to rebuild her nail business from scratch. She’s working with Heather, a certified salon success coach, to help her succeed. If you missed the first installment, see NAILS February issue or visit The Coaching Chronicles blog (updated twice weekly) at http://blogs.nailsmag.com/coach.

Keywords: add-on services   blogs   building your clientele   marketing/promotions   networking  

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The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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