December 1, 2008
From lavender-scented body patches to vitamin-packed health drinks, your clients will be surprised to learn how many ways there are to be healthy. Sell these immunity boosters and supplements and your salon will be a hit.
Keywords: antioxidants essential oils retail boutique items retailing
November 1, 2008
Is retail a dirty word?
Keywords: On My Mind retail merchandising retailing
October 1, 2008
It’s smart to retail items that go hand-in-hand with your nail services, like polish and hand lotion, but if you go beyond these basic retail items, it can really set your salon apart from the pack. And who doesn’t love a specialty cup of tea to warm up with?
Keywords: green tea retail boutique items retail merchandising retailing
October 1, 2008
We know that selling retail can increase our bottom line, but for so many of us, selling retail — particularly non-nail items — is a foreboding hurdle. The question to ask is not should I sell retail, but how do I sell retail.
Keywords: customer service marketing/promotions professional consultants retail boutique items retailing
September 1, 2008
New Metallic Trapezoid Bags from Action Bag grab attention with their luxurious sheen and unique shape.
Keywords: Action Bag Company retail boutique items retailing
July 1, 2008
Salon consultant Bryan Durocher of Durocher Enterprises offers a way to make opening a dialog with clients just a little bit easier.
Keywords: building your clientele business education educational materials retail merchandising
June 1, 2008
In this occasional series, we follow along as Adrienne, a mother of two who just moved with her husband to North Carolina, works to rebuild her nail business from scratch. She’s working with Heather, a certified salon success coach, to help her succeed. If you missed the first installment, see NAILS February issue or visit The Coaching Chronicles blog (updated twice weekly) at http://blogs.nailsmag.com/coach.
Keywords: add-on services blogs building your clientele marketing/promotions networking
March 1, 2008
We asked NAILS readers what new retail products they’ve recently introduced. Far and away the most popular move was to add a new polish line from the top professional brands. Cuticle care products and lotions were also popular choices. Foot care follows in fourth place, then skin care, with Entity’s Nanovive Skin Revival System a particular favorite.
Keywords: CND cuticle treatments Entity Beauty Essie FILES
February 1, 2008
Five marketing tips to push your salon to achieve extraordinary results.
Keywords: commissions Cuccio Naturale gift certificates incentive structures retailing
November 1, 2007
Says our employee representative: Meeting more of a client’s needs through retail will make her more likely to stay loyal and to send referrals.
November 1, 2007
Everyone talks about the great promise of retailing, but to hear about the challenges from someone in the trenches is a reality check.
Keywords: As I See It retailing
September 1, 2007
What if, instead of calling things like cuticle oils and nail strengtheners “retail products” and suggesting that you “retail them,” we call them “take-home products” that you “recommend”?
November 1, 2006
A career in the nail industry has its fair share of rewards, but with it can come issues that challenge even the most die-hard professional. From finding it difficult to retail products to being allergic to chemicals in the salon, it seems almost every nail tech has some concerns regarding her occupation.
Keywords: allergic reactions communicating with customers continuing education cosmetology schools customer service
July 1, 2006
As a nail tech, you know a lot your clients don’t know — from trends in the industry to what products will help with skin and nail problems. But don’t keep it to yourself! By using your knowledge to educate clients, you could significantly impact your bottom line. Learn how to use your power of persuasion to meet clients’ needs — and to boost your retail sales.
October 1, 2005
Need a good reason to get more business education? Salon owner Millie Haynam highlights the importance of not just relying on your technical prowess. From marketing and money management to people skills and PR, business skills are vital to making your salon a success.
Keywords: continuing education marketing/promotions networking owner issues retailing