Business - Topic : retailing

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Retail Boutique: Tea

October 1, 2008  | Article

It’s smart to retail items that go hand-in-hand with your nail services, like polish and hand lotion, but if you go beyond these basic retail items, it can really set your salon apart from the pack. And who doesn’t love a specialty cup of tea to warm up with? 

Keywords: green tea   retail boutique items   retail merchandising   retailing  

Beyond Polish [Selling Boutique Items Successfully]

October 1, 2008  | Article

We know that selling retail can increase our bottom line, but for so many of us, selling retail — particularly non-nail items — is a foreboding hurdle. The question to ask is not should I sell retail, but how do I sell retail.

Keywords: customer service   marketing/promotions   professional consultants   retail boutique items   retailing  

Action Bag Metallic Trapezoid Bags

September 1, 2008  | Product

New Metallic Trapezoid Bags from Action Bag grab attention with their luxurious sheen and unique shape.

Keywords: Action Bag Company   retail boutique items   retailing  

Education Leads to Retail Sales

July 1, 2008  | Article

Salon consultant Bryan Durocher of Durocher Enterprises offers a way to make opening a dialog with clients just a little bit easier.

Keywords: building your clientele   business   education   educational materials   retail merchandising  

The Coaching Chronicles: Installment #2, Add-on Services and Referrals

June 1, 2008  | Article

In this occasional series, we follow along as Adrienne, a mother of two who just moved with her husband to North Carolina, works to rebuild her nail business from scratch. She’s working with Heather, a certified salon success coach, to help her succeed. If you missed the first installment, see NAILS February issue or visit The Coaching Chronicles blog (updated twice weekly) at http://blogs.nailsmag.com/coach.

Keywords: add-on services   blogs   building your clientele   marketing/promotions   networking  

What's New on Retail Shelves

March 1, 2008  | Article

We asked NAILS readers what new retail products they’ve recently introduced. Far and away the most popular move was to add a new polish line from the top professional brands. Cuticle care products and lotions were also popular choices. Foot care follows in fourth place, then skin care, with Entity’s Nanovive Skin Revival System a particular favorite.

Keywords: CND   cuticle treatments   Entity Beauty   Essie   FILES  

Cuccio Helps Rev Up Your Revenue

February 1, 2008  | Article

Five marketing tips to push your salon to achieve extraordinary results.

Keywords: commissions   Cuccio Naturale   gift certificates   incentive structures   retailing  

Point of View: Should retail sales be a top priority in the salon?

November 1, 2007  | Article

Says our employee representative: Meeting more of a client’s needs through retail will make her more likely to stay loyal and to send referrals.

Keywords: retailing  

Reader Tells Techs (and NAILS) to “Get a Clue”

November 1, 2007  | Article

Everyone talks about the great promise of retailing, but to hear about the challenges from someone in the trenches is a reality check. 

Keywords: As I See It   retailing  

Could a New Word Invigorate Salon Retail?

September 1, 2007  | Article

What if, instead of calling things like cuticle oils and nail strengtheners “retail products” and suggesting that you “retail them,” we call them “take-home products” that you “recommend”? 

Keywords: retailing  

My Biggest Challenge Is…

November 1, 2006  | Article

A career in the nail industry has its fair share of rewards, but with it can come issues that challenge even the most die-hard professional. From finding it difficult to retail products to being allergic to chemicals in the salon, it seems almost every nail tech has some concerns regarding her occupation.

Keywords: allergic reactions   communicating with customers   continuing education   cosmetology schools   customer service  

Your Power of Suggestion

July 1, 2006  | Article

As a nail tech, you know a lot your clients don’t know — from trends in the industry to what products will help with skin and nail problems. But don’t keep it to yourself! By using your knowledge to educate clients, you could significantly impact your bottom line. Learn how to use your power of persuasion to meet clients’ needs — and to boost your retail sales.

Keywords: retailing  

Getting Down to Business

October 1, 2005  | Article

Need a good reason to get more business education? Salon owner Millie Haynam highlights the importance of not just relying on your technical prowess. From marketing and money management to people skills and PR, business skills are vital to making your salon a success.

Keywords: continuing education   marketing/promotions   networking   owner issues   retailing  

Salon Coach Offers Book-Building Basics

June 1, 2005  | Article

Coach advises nail tech that to serve her primary customers, she'll have to change her hours to accommodate them. 

Keywords: business makeovers   customer service   retailing   salon coaching   service hours  

What's It to You?

June 1, 2005  | Article

If nail techs won't retail nail products, manufacturers will have to sell them in alternative outlets.

Keywords: As I See It   retailing  

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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