Business - Topic : retailing

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Cuccio Helps Rev Up Your Revenue

February 1, 2008  | Article

Five marketing tips to push your salon to achieve extraordinary results.

Keywords: commissions   Cuccio Naturale   gift certificates   incentive structures   retailing  

Nails File: Knit Waist Bags

December 1, 2007  | Article

Keywords: retailing  

Point of View: Should retail sales be a top priority in the salon?

November 1, 2007  | Article

Says our employee representative: Meeting more of a client’s needs through retail will make her more likely to stay loyal and to send referrals.

Keywords: retailing  

Reader Tells Techs (and NAILS) to “Get a Clue”

November 1, 2007  | Article

Everyone talks about the great promise of retailing, but to hear about the challenges from someone in the trenches is a reality check. 

Keywords: As I See It   retailing  

Could a New Word Invigorate Salon Retail?

September 1, 2007  | Article

What if, instead of calling things like cuticle oils and nail strengtheners “retail products” and suggesting that you “retail them,” we call them “take-home products” that you “recommend”? 

Keywords: retailing  

My Biggest Challenge Is…

November 1, 2006  | Article

A career in the nail industry has its fair share of rewards, but with it can come issues that challenge even the most die-hard professional. From finding it difficult to retail products to being allergic to chemicals in the salon, it seems almost every nail tech has some concerns regarding her occupation.

Keywords: allergic reactions   communicating with customers   continuing education   cosmetology schools   customer service  

Your Power of Suggestion

July 1, 2006  | Article

As a nail tech, you know a lot your clients don’t know — from trends in the industry to what products will help with skin and nail problems. But don’t keep it to yourself! By using your knowledge to educate clients, you could significantly impact your bottom line. Learn how to use your power of persuasion to meet clients’ needs — and to boost your retail sales.

Keywords: retailing  

Getting Down to Business

October 1, 2005  | Article

Need a good reason to get more business education? Salon owner Millie Haynam highlights the importance of not just relying on your technical prowess. From marketing and money management to people skills and PR, business skills are vital to making your salon a success.

Keywords: continuing education   marketing/promotions   networking   owner issues   retailing  

Salon Coach Offers Book-Building Basics

June 1, 2005  | Article

Coach advises nail tech that to serve her primary customers, she'll have to change her hours to accommodate them. 

Keywords: business   customer service   retailing   salon coaching   service hours  

What's It to You?

June 1, 2005  | Article

If nail techs won't retail nail products, manufacturers will have to sell them in alternative outlets.

Keywords: As I See It   retailing  

Retail Tactics for Great Holiday Gifting

November 1, 2004  | Article

Keywords: holiday retailing   retailing  

The Great Pretenders: Products That Look Professional, But Aren't

November 1, 2004  | Article

What was once a small area in drugstores dedicated to press-on tips with fast-dry nail glue and gaudy nail polishes is now an ever-expanding supermarket of nail care.

Keywords: consumer product brands   professional-only products   retailing  

It’s a Good Day to Buy Retail

September 1, 2004  | Article

Every Thursday this day spa and salon offers all retail products — including skin care, makeup, hair, and nail supplies — at 10% off.

Keywords: retailing  

Open Your Books For Retail Results

January 1, 2004  | Article

In a commission-based salon or spa, technicians sometimes assume the owner is banking the other half of their commission. Opening the salon’s books will open employees’ eyes to the vital need to retail for the salon’s survival.

Keywords: finding/retaining staff   organization   retailing  

Marketers Say Selling Nail Products Is As Hard As Buying

November 1, 2003  | Article

Frustrations with nail product distribution have led to manufacturers to refocus on the "little guy."

Keywords: As I See It   business   retailing  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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