Business - Topic : trends

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Should You Hop on the Trend Bandwagon?

June 29, 2016  | Article

According to Relate ( there are four questions you should ask yourself when figuring out which trends to jump on board with.

Keywords: branding   social media   trends  

Blowouts and Nails: A Profitable Pairing?

April 22, 2016  | Article

As signs announcing the emergence of combination nail and blow dry bars start to freckle the coasts in trend-setting localities like New York, California, and Florida, nail salon owners have to wonder if this is a passing fad or if they should be paying closer attention.   

Keywords: adding new services   hair care   trends  

China Glaze Creates Colorful Community

October 28, 2014  | Article

The new site from China Glaze nail polish is mobile-friendly and details the extensive color collection the polish brand has to offer.

Keywords: China Glaze   nail polish   trends   websites  

Trend Watch 2013

February 27, 2013  | Article

Value shoppers, time-challenged clients, and green consumers are just some of the growing phenomena noted in the 2013 Trend Report released by The Spa Association (SPAA).

Keywords: spas   trends  

Serving the Masses

October 24, 2012  | Article

The consumer retail pie is growing, and nail techs are claiming their slice. Fed by bloggers, celebrities, and technological improvements, the nail care industry offers opportunities beyond the salon to nail tech branded product lines and consulting work.

Keywords: celebrity nail techs   consumer product brands   nail trends   trends  

Violent Lips Application How-To

June 19, 2012  | Video

We've heard of nail art, but what about "lip art"? Lip appliques in animal print, glitter, and other designs popped up at all the big beauty shows in 2012. It could be a great retail product for your nail salon, or even a service make-up artists at full-service salons could add to their menus. Here's a how-to from Violent Lips, one of the makers of designed lip appliques.

Keywords: retail boutique items   trends  

Marketed-to-Men Nail Polish

February 1, 2012  | News

According to Cosmopolitan, certain polish brands are starting to market lines catering to men. For example, EvolutionMan's lacquers have the tagline "for the no-nonsense rebel inside all of us."

Keywords: marketing/promotions   men's services   niche marketing   polish   trends  

Give Autumn a Color Pop!

November 19, 2011  | News

According to a November 2011 issue of Marie Claire, the beauty world has gone gaga for Neo Pop this month. Graphic prints and bright, retro colors are all the rage.

Keywords: Colorpops   Deborah Lippmann   glitter   trends   Tweezerman  

10 Things Glamour Mag Loves in the Nail Industry

October 25, 2011  | News

Glamour magazine told us the top 10 things they love in the nail universe.

Keywords: Butter London   customer service   fashion   manicures   nail trends  

Tune In to Nail Talk Radio

November 15, 2010  | Article

Hosted by Athena Elliott, a certified medical nail technician and a Minx specialist, the show gives listeners the straight talk on the nail biz — including current trends, industry news, interviews with celebrity manicurists and industry leaders, and local salon reviews.

Keywords: fashion   trends   web marketing  

On My Mind: I'm So Excited

August 1, 2010  | Article

I always love getting out of the office and seeing what’s going on firsthand. And after the year we had last year, it’s refreshing to see the shape of things turning around.

Keywords: Action Bag Company   China Glaze   CND   Dashing Diva  

Go Greige

July 1, 2010  | Article

Gray-beige polishes — also known as the “greige,” “taupe,” or “putty” trend — are showing up all over runways and adorning celebrities’ nails. Get the look in your salon this summer with these professional shades.

Keywords: China Glaze   CND   Color Club   Essie   fashion  

At ISSE 2010, Manufacturers Answer: How is 2010 looking so far?

March 23, 2010  | Article

From Jan. 30 through Feb. 1, beauty manufacturers showed their latest wares and chatted with their clients about the industry. In light of the economic recession, NAILS asked: How is 2010 looking so far? Have you made any changes to the way you do business?

Keywords: Atwood Industries   BB Couture   Bio Sculpture Gel   keeping your business competitive   Kupa  

Fashion trends forecast with OPI's Suzi Weiss-Fischmann

March 15, 2010  | Video

OPI executive VP and artistic director Suzi Weiss-Fischmann talks to NAILStv's Sree Roy about fashion trends, the naming of polish colors, and her beauty blog.

Keywords: fashion   OPI Products   seasonal nail art   Suzi Weiss-Fischmann   trends  

Old Rule/New Rule: 12 New Ways of Looking at Our Industry

February 1, 2009  | Article

Take a fun walk down memory lane as NAILS chronicles some of the biggest changes in the nail industry's unwritten rules from the past two decades.

Keywords: add-on services   French manicures   history of nail care   men's services   natural nail care  

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Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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