Business - Topic : web marketing

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How to Build a Successful Nail Business After Graduating: Part One

January 13, 2014  | Article

This week, Nail School News brings you part one of a two-part story from guest editor Royan Williams on how to start a successful nail business. Roy has been a licensed nail technology educator, nail school operator, and continuing education instructor for over 20 years. His experience as a school operator has helped him understand the needs of nail technicians, especially those of new students breaking into the nail industry.

Keywords: building your clientele   business building   education   web marketing  

Opting In — A Second Look at E-mail Marketing Campaigns

November 28, 2013  | Article

E-mail marketing is one of the best, most cost-effective ways to help spas and salons grow. When properly utilized, e-mail marketing campaigns can be an effective tool to promote products and services, increase client retention, and bring in new clients.

Keywords: client relationships   client retention   email marketing   web marketing  

Hashtag 101

September 18, 2013  | Article

Before you upload your next Tweet or Instagram pic, check out this primer on the dos and don’ts of this useful social tool.

Keywords: social media   web marketing  

Capture Customers With Your Website

August 15, 2013  | Article

Wondering how you can make more of your website as an important marketing tool? Locu provides tools to manage, edit, design, and publish your service menu-wherever it shows up-from one place.

Keywords: customer service   marketing/promotions   web marketing   websites  

Websites Worth Watching: Sweet Nail

November 7, 2012  | Article

Sweet Nail’s video testimonials make stars of the salon’s clients while they sell the services in a low-key yet professional way.

Keywords: web marketing   websites to watch  

Smart Marketing Matters

September 18, 2012  | Article

With so many social media outlets at your fingertips, it’s easy to market yourself these days. But you still need a plan — and it needs to be a good one. Industry coach and consultant Bryan Durocher of Durocher Enterprises offers the following bits of wisdom to make sure you’re not just spinning your wheels.

Keywords: social media   web marketing  

Hit Pinterest to Build Salon Interest

July 30, 2012  | Article

In just two years, Pinterest has amassed more than 10 million users. With a record like that, it’s a place where salons should consider developing a presence.

Keywords: marketing/promotions   social media   web marketing  

Wix Is for Web Do-It-Yourselfers

July 25, 2012  | Article

Wix is a do-it-yourself website builder for creating and customizing your own web presence — website, Facebook page, and mobile site.

Keywords: web marketing   websites  

Full Slate Streamlines Appointment Setting, Record Keeping

May 23, 2012  | Article

Scheduling on your website is more convenient for clients, and 70% say they’d rather make appointments online than pick up the phone, according to the folks at online appointment setting company Full Slate.

Keywords: appointment tracking   web marketing  

WebOpenings.com Helps You Fill Those Open Slots

May 23, 2012  | Article

WebOpenings.com is a marketplace that assists salon and spas in booking those open appointments that would otherwise go unused.

Keywords: appointment tracking   web marketing  

Website Template Puts a Professional Site Within Reach

May 23, 2012  | Article

If you’re frustrated by the amount of work it takes to develop and deliver an exceptional site, you can let The Nail Superstore do the work for you with its new Salon Web Template.

Keywords: The Nail Superstore   web marketing   websites  

Advertising in the Age of Information Overload

April 27, 2012  | Article

You want to market to clients but can’t figure out how to get the most bang for your buck. How do you make the most of all the advertising mediums open to you?  

Keywords: advertising/promotions   Facebook marketing   loyalty programs   marketing/promotions   web marketing  

Know the Code

November 29, 2011  | Article

Those square barcodes designed to be read by smartphones, QR codes are really just a way to get a lot of information into a little bit of space.

Keywords: marketing/promotions   web marketing  

Be a Social Media Success

October 15, 2011  | Article

Social Media Marketing: A Guide for Beauty Professionals is a beginner’s guide and overview of the big three social media networks: Facebook, Twitter, and LinkedIn.

Keywords: Facebook marketing   web marketing  

Should You Be a Groupon Groupie?

August 18, 2011  | Article

Daily deal sites like Groupon, LivingSocial, and countless others allure nail salons to advertise by their amazing reach and lightning-fast response times, but are they worth the pain in the you know what?    

Keywords: advertising/promotions   consumer advertising   customer service   marketing/promotions   web marketing  
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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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