Career Handbook > Building Your Business

1 - 15 of 31
Previous Next

VBP President Believes in Personal Interactions

January 27, 2017  | Article

If you’ve ever purchased a product from VBP Worldwide, you might just get a visit from the company’s president, David Anthony.

Keywords: client relationships   networking  

Should You Use Emojis in Your Marketing Emails?

January 26, 2017  | Article

Using emojis in your email subject lines seems like a simple thing — and it is, as long as you use them wisely.

Keywords: communicating with customers   email marketing  

Salon Gives Clients Personalized Welcome Sign

January 26, 2017  | Article

At Elan Hair Studio, a full-service salon located in Sea Girt, N.J., they’ve learned that a little personalization goes a long way in keeping clients happy.

Keywords: client relationships   customer service  

5 Ways to Turn Your Salon into a Competitive Brand

January 9, 2017  | Article

The best salons today are outperforming their competitors by standing out — and they do this through strategic branding and design.

Keywords: branding   business building   how-to guides   marketing/promotions  

Is Your Website Mobile Friendly?

December 28, 2016  | Article

To check whether your salon website is usable and attracts clients on mobile devices, Salon Guru's Phil Evans has some advice. 

Keywords: advertising/promotions   communicating with customers   websites  

Help Wanted Ads That Pop

December 27, 2016  | Article

Good nail techs are hard to find and open positions are hard to fill, so its important to recruit new staff with a sales-oriented approach, by consultant and writer Lisa Starr.

Keywords: business tools   hiring nail technicians   recruiting  

How to Build a Successful Nail Business After Graduating: Part Two

January 17, 2014  | Article

This week, Nail School News brings you part two of a two-part story on how to start a successful nail business from guest editor Royan Williams. Royan has been a licensed nail technology educator, nail school operator, and continuing education instructor for over 20 years. His experience as a school operator has helped him to understand the needs of nail technicians, especially those of new students breaking into the nail industry.

Keywords: building your clientele   business building   business tools   education  

Pop Goes the Gift Card

November 25, 2013  | Article

Your salon gift cards are probably on everyone’s wish-lists this year.

Keywords: Action Bag Company   client gift ideas  

Marinello Launches Military Scholarship Program

November 12, 2013  | Article

Marinello Schools of Beauty is now offering a scholarship program for all direct family members of active military.

Keywords: cosmetology schools   Marinello Schools of Beauty   military nail techs   scholarships  

Nail tech Ruth Windsor Keeping Your Guests Safe: Do You Have A Safe Salon?

September 18, 2013  | Product

Nail tech Ruth Windsor, owner of Angelic Beauty Works in Dearborn Heights, Mich., has written a reference manual for the professional nail technician called Keeping Your Guests Safe: Do You Have A Safe Salon?

Keywords: books  

Having Fun and Raising Funds

September 16, 2013  | Article

Hosting a party can be stressful, but ultimately rewarding.

Keywords: breast cancer awareness   hosting events  

Advertising in the Age of Information Overload

April 27, 2012  | Article

You want to market to clients but can’t figure out how to get the most bang for your buck. How do you make the most of all the advertising mediums open to you?  

Keywords: advertising/promotions   Facebook marketing   loyalty programs   marketing/promotions   web marketing  

New Nail Techs: 4 Steps to Market Yourself Successfully

April 27, 2012  | Article

Learn how to create a nail identity, build relationships, let others help you, and be selective in your marketing efforts.

Keywords: branding   building your clientele   newbie  

Retailing for the Timid

October 4, 2011  | Article

Retail can be intimidating — if you think it makes you look like a salesperson. Rather than thinking of retail as “making the sale,” consider it a way of offering your professional opinion.

Keywords: retailing  

How to Market Your Services When You're First Starting Out

June 6, 2011  | Article

You have a job. That’s a major accomplishment! Now make sure you have eye-catching promotional materials to lure clients to your table.

Keywords: business cards   career handbook   marketing/promotions   newbie   web marketing  
PREV123NEXT

Featured Products & Promotions   |   Advertisement

Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

Industry Statistics for

View All

VietSALON

FREE Subscription

VietSalon is a Vietnamese-language magazine and the sister publication to NAILS. Click the link below to sign up for a FREE one-year subscription.

Subscribe to NAILS & SAVE!

Get a free preview issue and a Free Gift
Subscribe Today!

Please sign in or register to .    Close
Loading...
 
Subscribe Today
Subscribe Today