April 27, 2012
| Article
Learn how to create a nail identity, build relationships, let others help you, and be selective in your marketing efforts.
Keywords: branding building your clientele newbie
October 4, 2011
| Article
Retail can be intimidating — if you think it makes you look like a salesperson. Rather than thinking of retail as “making the sale,” consider it a way of offering your professional opinion.
Keywords: retail salons training retailing
June 6, 2011
| Article
You have a job. That’s a major accomplishment! Now make sure you have eye-catching promotional materials to lure clients to your table.
Keywords: business cards career handbook marketing/promotions newbie web marketing
May 20, 2011
| Article
You’ve graduated from school, secured a job in a great salon, and now you need those clients. According to successful industry veterans, you can fill your book in six months. Here are 67 ways to do just that.
Keywords: career handbook marketing/promotions newbie
January 1, 2011
| Article
Let's face it, there seems to be a nail salon on every corner and some in between. So what's a salon owner or nail tech to do to build her business these days? How about networking with other local businesses?
Keywords: business building career handbook networking newbie
July 1, 2010
| Article
What is it about a professional manicure that gets a client hooked? NAILS asked some satisfied salon clients to recount their first experience getting their nails done. Turns out, the reason they return often has as much to do with the tech as with the service itself.
Keywords: business client retention clients customer service
April 1, 1995
| Article
A nail student asks a veteran nail technician for some advice on starting out.
Keywords: business advice newbie
