January 17, 2014
This week, Nail School News brings you part two of a two-part story on how to start a successful nail business from guest editor Royan Williams. Royan has been a licensed nail technology educator, nail school operator, and continuing education instructor for over 20 years. His experience as a school operator has helped him to understand the needs of nail technicians, especially those of new students breaking into the nail industry.
Keywords: building your clientele business building business tools education
November 25, 2013
Your salon gift cards are probably on everyone’s wish-lists this year.
Keywords: Action Bag Company client gift ideas
November 12, 2013
Marinello Schools of Beauty is now offering a scholarship program for all direct family members of active military.
Keywords: cosmetology schools Marinello Schools of Beauty military nail techs scholarships
September 18, 2013
Nail tech Ruth Windsor, owner of Angelic Beauty Works in Dearborn Heights, Mich., has written a reference manual for the professional nail technician called Keeping Your Guests Safe: Do You Have A Safe Salon?
Keywords: books Ruth Windsor
September 16, 2013
Hosting a party can be stressful, but ultimately rewarding.
Keywords: breast cancer awareness hosting events
April 27, 2012
You want to market to clients but can’t figure out how to get the most bang for your buck. How do you make the most of all the advertising mediums open to you?
Keywords: advertising/promotions Facebook marketing loyalty programs marketing/promotions web marketing
April 27, 2012
Learn how to create a nail identity, build relationships, let others help you, and be selective in your marketing efforts.
Keywords: branding building your clientele newbie
October 4, 2011
Retail can be intimidating — if you think it makes you look like a salesperson. Rather than thinking of retail as “making the sale,” consider it a way of offering your professional opinion.
June 6, 2011
You have a job. That’s a major accomplishment! Now make sure you have eye-catching promotional materials to lure clients to your table.
Keywords: business cards career handbook marketing/promotions newbie web marketing
May 20, 2011
You’ve graduated from school, secured a job in a great salon, and now you need those clients. According to successful industry veterans, you can fill your book in six months. Here are 67 ways to do just that.
Keywords: career handbook marketing/promotions newbie
January 1, 2011
Let's face it, there seems to be a nail salon on every corner and some in between. So what's a salon owner or nail tech to do to build her business these days? How about networking with other local businesses?
Keywords: business building career handbook networking newbie
July 1, 2010
What is it about a professional manicure that gets a client hooked? NAILS asked some satisfied salon clients to recount their first experience getting their nails done. Turns out, the reason they return often has as much to do with the tech as with the service itself.
Keywords: Business client retention clients customer service
October 1, 2007
We asked a salon owner, an employee, and a both renter this very question, and receive three different responses.
Keywords: crowdsourcing keeping your business competitive Monica Leiper networking
November 1, 2004
Call them corporate drop-outs or beauty drop-ins, we’d like to introduce you to four salon owners who abandoned the corporate fast track for the rewards of salon life and get their take on the industry.
November 1, 2004
It’s not always about what you know, but who you know. One significant relationship with someone in-the-know can lead to exciting opportunities in both your personal and professional lives. Conversely, who you know will no doubt lead to what you know.