Career Handbook > Building Your Business

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Veteran Educators Launch Business Conference for Nail Salon Owners

October 19, 2017  | Article

Topics will include business planning, legal compliance, staffing and compensation, service pricing, marketing, and client relations.

Keywords: client relationships   consultants   legalities   networking event   service pricing  

10 Tips to Make the Most of Facebook

September 23, 2017  | Article

While Facebook can be a quick and cost-effective way to market your business, these tips will ensure you get the most out of your social media presence.

Keywords: advertising/promotions   Facebook marketing   promoting your services   social media  

Raising Prices: The Time Is Now

September 21, 2017  | Article

Raising prices according to the time of year can benefit your business without hurting your clientele.

Keywords: raising prices   seasonal services  

Premiere Comes to Columbus and Birmingham in October

September 18, 2017  | News

Beauty professionals will be given the opportunity to network and take hands-on workshops to learn about the latest trends, techniques, and products.

Keywords: Artistic Nail Design   Backscratchers   CND   Gena   LeChat  

The Nail Hub Podcast: Are You Ready To Be Your Own Boss? with David Valentino

August 28, 2017  | Video

Working for yourself can be an amazing venture, but do you really know what it entails?

Keywords: business management   Elizabeth Morris   Success   The Nail Hub   time management  

The Nail Hub Podcast: Your Clients Aren't Lucky To Have You

August 7, 2017  | Video

This week on The Nail Hub Podcast, Elizabeth Morris discusses how an entitled attitude can hurt your career. 

Keywords: client relationships   Elizabeth Morris   The Nail Hub  

4 Things to Consider Before Adding a New Service

July 31, 2017  | Article

Anita Lumpkin, director of education for Universal Companies, offers a list of things to keep in mind when salon owners are developing a new service.

Keywords: adding new services   product costs  

Be Bold With Your Guarantee

June 27, 2017  | Article

Salon consultant Tammy Dennis recommends that owners offer an unconditional guarantee for their services to get customers through the door.

Keywords: business building   business management   customer service   salon services  

Customization Is King, Says Industry Analyst

June 27, 2017  | News

Customized services can attract clientele looking for a personalized experience from their salon.

Keywords: add-on services   building your clientele   business building   customer service   salon services  

Independent Nail Consultant Provides Ongoing Education

June 27, 2017  | Article

The idea of independently providing continuing education arose when Amy Masters was asked to teach a nail art class. She called her state board to check license requirements and found that although she could not teach students without an instructor’s license, there are no restrictions on teaching already-licensed nail techs.

Keywords: consultants   continuing education   education  

Top 10 Emerging Spa Trends

June 26, 2017  | Article

From on-demand service to using natural ingredients, these spa trends will help keep your business ahead of the industry curve.

Keywords: customer service   environmental issues   natural ingredients   spas  

Crowdsourcing: What's are upsides and downsides of being self-employed?

May 30, 2017  | Article

This month we asked nail techs: What’s the biggest upside and downside of being self-employed?

Keywords: crowdsourcing  

Sheet Masks: A Simple Upsell

March 29, 2017  | Article

The masks are left on the client’s face for an extended period of time — usually 10 to 30 minutes — to allow the skin to reap all the benefits.

Keywords: masks   upselling  

Why It's Important to Know Your Industry Numbers

March 21, 2017  | Article

The NAILS Big Book includes important facts and statistics about salons, nail techs, and more.

Keywords: industry research  

Milady Offers Booth Rental Guide

March 20, 2017  | Article

The book includes best practices in finance, operations, and marketing, including building a loyal clientele.

Keywords: booth rental   Milady  
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