Career Handbook > Building Your Business

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How to Build a Successful Nail Business After Graduating: Part Two

January 17, 2014  | Article

This week, Nail School News brings you part two of a two-part story on how to start a successful nail business from guest editor Royan Williams. Royan has been a licensed nail technology educator, nail school operator, and continuing education instructor for over 20 years. His experience as a school operator has helped him to understand the needs of nail technicians, especially those of new students breaking into the nail industry.

Keywords: building your clientele   business building   business tools   education  

Pop Goes the Gift Card

November 25, 2013  | Article

Your salon gift cards are probably on everyone’s wish-lists this year.

Keywords: Action Bag Company   client gift ideas  

Marinello Launches Military Scholarship Program

November 12, 2013  | Article

Marinello Schools of Beauty is now offering a scholarship program for all direct family members of active military.

Keywords: cosmetology schools   Marinello Schools of Beauty   military nail techs   scholarships  

Nail tech Ruth Windsor Keeping Your Guests Safe: Do You Have A Safe Salon?

September 18, 2013  | Product

Nail tech Ruth Windsor, owner of Angelic Beauty Works in Dearborn Heights, Mich., has written a reference manual for the professional nail technician called Keeping Your Guests Safe: Do You Have A Safe Salon?

Keywords: books   Ruth Windsor  

Having Fun and Raising Funds

September 16, 2013  | Article

Hosting a party can be stressful, but ultimately rewarding.

Keywords: breast cancer awareness   hosting events  

Advertising in the Age of Information Overload

April 27, 2012  | Article

You want to market to clients but can’t figure out how to get the most bang for your buck. How do you make the most of all the advertising mediums open to you?  

Keywords: advertising/promotions   Facebook marketing   loyalty programs   marketing/promotions   web marketing  

New Nail Techs: 4 Steps to Market Yourself Successfully

April 27, 2012  | Article

Learn how to create a nail identity, build relationships, let others help you, and be selective in your marketing efforts.

Keywords: branding   building your clientele   newbie  

Retailing for the Timid

October 4, 2011  | Article

Retail can be intimidating — if you think it makes you look like a salesperson. Rather than thinking of retail as “making the sale,” consider it a way of offering your professional opinion.

Keywords: retailing  

How to Market Your Services When You're First Starting Out

June 6, 2011  | Article

You have a job. That’s a major accomplishment! Now make sure you have eye-catching promotional materials to lure clients to your table.

Keywords: business cards   career handbook   marketing/promotions   newbie   web marketing  

Calling All Clients! (67 Ways to Fill Your Chair in 6 Months)

May 20, 2011  | Article

You’ve graduated from school, secured a job in a great salon, and now you need those clients. According to successful industry veterans, you can fill your book in six months. Here are 67 ways to do just that.

Keywords: career handbook   marketing/promotions   newbie  

Networking to Grow Your Business

January 1, 2011  | Article

Let's face it, there seems to be a nail salon on every corner and some in between.  So what's a salon owner or nail tech to do to build her business these days?  How about networking with other local businesses?

Keywords: business building   career handbook   networking   newbie  

Why They Come Back

July 1, 2010  | Article

What is it about a professional manicure that gets a client hooked? NAILS asked some satisfied salon clients to recount their first experience getting their nails done. Turns out, the reason they return often has as much to do with the tech as with the service itself.

Keywords: business   client retention   clients   customer service  

Is it Wise to Share Ideas with Other Salons?

October 1, 2007  | Article

We asked a salon owner, an employee, and a both renter this very question, and receive three different responses.

Keywords: crowdsourcing   keeping your business competitive   Monica Leiper   networking  

Ex-Execs Take to Salon Life

November 1, 2004  | Article

Call them corporate drop-outs or beauty drop-ins, we’d like to introduce you to four salon owners who abandoned the corporate fast track for the rewards of salon life and get their take on the industry.

The Five "W's" of Networking

November 1, 2004  | Article

It’s not always about what you know, but who you know. One significant relationship with someone in-the-know can lead to exciting opportunities in both your personal and professional lives. Conversely, who you know will no doubt lead to what you know.

Keywords: networking  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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