Career Handbook > Building Your Business

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Why It's Important to Know Your Industry Numbers

March 21, 2017  | Article

The NAILS Big Book includes important facts and statistics about salons, nail techs, and more.

Keywords: industry research  

Milady Offers Booth Rental Guide

March 20, 2017  | Article

The book includes best practices in finance, operations, and marketing, including building a loyal clientele.

Keywords: booth rental   Milady  

How to Start Your Own Polish Line

February 24, 2017  | Article

The beauty industry may be one in which you can allow your creativity to flow, but if your goal is to launch your own polish line, you’ll need a roadmap to get you to from conception to finished product. Here’s some advice from an indie polish maker who has successfully made the journey from nail tech to entrepreneur.   

Keywords: branding   Diamond Cosmetics   how-to guides   starting your own business  

4 Ways to Build Your Email List

February 23, 2017  | Article

John Rigo, a content marketer with small business technology platform Booker, offers these four tips for building your client email list.

Keywords: business building   email marketing  

Beauty Jobs Still Hard To Fill

February 17, 2017  | News

If you’re finding it tough to staff your salon with qualified professionals, you’re not alone.

Keywords: hiring nail technicians   Industry News  

VBP President Believes in Personal Interactions

January 27, 2017  | Article

If you’ve ever purchased a product from VBP Worldwide, you might just get a visit from the company’s president, David Anthony.

Keywords: client relationships   networking  

Should You Use Emojis in Your Marketing Emails?

January 26, 2017  | Article

Using emojis in your email subject lines seems like a simple thing — and it is, as long as you use them wisely.

Keywords: communicating with customers   email marketing  

Salon Gives Clients Personalized Welcome Sign

January 26, 2017  | Article

At Elan Hair Studio, a full-service salon located in Sea Girt, N.J., they’ve learned that a little personalization goes a long way in keeping clients happy.

Keywords: client relationships   customer service  

5 Ways to Turn Your Salon into a Competitive Brand

January 9, 2017  | Article

The best salons today are outperforming their competitors by standing out — and they do this through strategic branding and design.

Keywords: branding   business building   how-to guides   marketing/promotions  

Is Your Website Mobile Friendly?

December 28, 2016  | Article

To check whether your salon website is usable and attracts clients on mobile devices, Salon Guru's Phil Evans has some advice. 

Keywords: advertising/promotions   communicating with customers   websites  

Help Wanted Ads That Pop

December 27, 2016  | Article

Good nail techs are hard to find and open positions are hard to fill, so its important to recruit new staff with a sales-oriented approach, by consultant and writer Lisa Starr.

Keywords: business tools   hiring nail technicians   recruiting  

How to Build a Successful Nail Business After Graduating: Part Two

January 17, 2014  | Article

This week, Nail School News brings you part two of a two-part story on how to start a successful nail business from guest editor Royan Williams. Royan has been a licensed nail technology educator, nail school operator, and continuing education instructor for over 20 years. His experience as a school operator has helped him to understand the needs of nail technicians, especially those of new students breaking into the nail industry.

Keywords: building your clientele   business building   business tools   education  

Pop Goes the Gift Card

November 25, 2013  | Article

Your salon gift cards are probably on everyone’s wish-lists this year.

Keywords: Action Bag Company   client gift ideas  

Marinello Launches Military Scholarship Program

November 12, 2013  | Article

Marinello Schools of Beauty is now offering a scholarship program for all direct family members of active military.

Keywords: cosmetology schools   Marinello Schools of Beauty   military nail techs   scholarships  

Nail tech Ruth Windsor Keeping Your Guests Safe: Do You Have A Safe Salon?

September 18, 2013  | Product

Nail tech Ruth Windsor, owner of Angelic Beauty Works in Dearborn Heights, Mich., has written a reference manual for the professional nail technician called Keeping Your Guests Safe: Do You Have A Safe Salon?

Keywords: books  
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