Career Handbook > Building Your Business

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Be Bold With Your Guarantee

June 27, 2017  | Article

Salon consultant Tammy Dennis recommends that owners offer an unconditional guarantee for their services to get customers through the door.

Keywords: business building   business management   customer service   salon services  

Customization Is King, Says Industry Analyst

June 27, 2017  | News

Customized services can attract clientele looking for a personalized experience from their salon.

Keywords: add-on services   building your clientele   business building   customer service   salon services  

Independent Nail Consultant Provides Ongoing Education

June 27, 2017  | Article

The idea of independently providing continuing education arose when Amy Masters was asked to teach a nail art class. She called her state board to check license requirements and found that although she could not teach students without an instructor’s license, there are no restrictions on teaching already-licensed nail techs.

Keywords: consultants   continuing education   education  

Top 10 Emerging Spa Trends

June 26, 2017  | Article

From on-demand service to using natural ingredients, these spa trends will help keep your business ahead of the industry curve.

Keywords: customer service   environmental issues   natural ingredients   spas  

Crowdsourcing: What's are upsides and downsides of being self-employed?

May 30, 2017  | Article

This month we asked nail techs: What’s the biggest upside and downside of being self-employed?

Keywords: crowdsourcing  

Sheet Masks: A Simple Upsell

March 29, 2017  | Article

The masks are left on the client’s face for an extended period of time — usually 10 to 30 minutes — to allow the skin to reap all the benefits.

Keywords: masks   upselling  

Why It's Important to Know Your Industry Numbers

March 21, 2017  | Article

The NAILS Big Book includes important facts and statistics about salons, nail techs, and more.

Keywords: industry research  

Milady Offers Booth Rental Guide

March 20, 2017  | Article

The book includes best practices in finance, operations, and marketing, including building a loyal clientele.

Keywords: booth rental   Milady  

How to Start Your Own Polish Line

February 24, 2017  | Article

The beauty industry may be one in which you can allow your creativity to flow, but if your goal is to launch your own polish line, you’ll need a roadmap to get you to from conception to finished product. Here’s some advice from an indie polish maker who has successfully made the journey from nail tech to entrepreneur.   

Keywords: branding   Diamond Cosmetics   how-to guides   starting your own business  

4 Ways to Build Your Email List

February 23, 2017  | Article

John Rigo, a content marketer with small business technology platform Booker, offers these four tips for building your client email list.

Keywords: business building   email marketing  

Beauty Jobs Still Hard To Fill

February 17, 2017  | News

If you’re finding it tough to staff your salon with qualified professionals, you’re not alone.

Keywords: hiring nail technicians   Industry News  

VBP President Believes in Personal Interactions

January 27, 2017  | Article

If you’ve ever purchased a product from VBP Worldwide, you might just get a visit from the company’s president, David Anthony.

Keywords: client relationships   networking  

Should You Use Emojis in Your Marketing Emails?

January 26, 2017  | Article

Using emojis in your email subject lines seems like a simple thing — and it is, as long as you use them wisely.

Keywords: communicating with customers   email marketing  

Salon Gives Clients Personalized Welcome Sign

January 26, 2017  | Article

At Elan Hair Studio, a full-service salon located in Sea Girt, N.J., they’ve learned that a little personalization goes a long way in keeping clients happy.

Keywords: client relationships   customer service  

5 Ways to Turn Your Salon into a Competitive Brand

January 9, 2017  | Article

The best salons today are outperforming their competitors by standing out — and they do this through strategic branding and design.

Keywords: branding   business building   how-to guides   marketing/promotions  
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