February 1, 2012
According to Cosmopolitan, certain polish brands are starting to market lines catering to men. For example, EvolutionMan's lacquers have the tagline "for the no-nonsense rebel inside all of us."
Keywords: marketing/promotions men's services niche marketing polish trends
January 9, 2012
To make these easy designs even easier for you, these nail artists have generously provided step-by-step video tutorials. Watch the videos at www.nailsmag.com/nailstv. (And that goes for the difficult designs too!)
Keywords: advanced nail art Akzentz Amore Ultima Gels beginner nail art CND
December 22, 2011
Gina Silvestro is an Akzéntz educator. Like other great designs for beginners, this design relies on creating simple swirls. They don’t have to be perfect, so just pull out a dotting tool and go for it. View more of Silvestro’s tutorials at www.gelessentialz.com.
Keywords: Akzentz beginner nail art colored gels
December 21, 2011
Here's a step-by-step video of how to apply LCN Magnetic Gel, which uses a magnet to create a consistent design on clients' nails.
Keywords: colored gels LCN magnetic products
December 17, 2011
LaVaque’s new Thumb Palette is as brilliant as it is simple. It’s a rectangular stainless steel plate that’s connected to an adjustable ring, making it a portable hands-free nail art palette that’s easy to clean.
Keywords: LaVaque nail art supplies tools
December 15, 2011
| Photo Gallery
The International Beauty Expo took place October 23 and 24 at the Long Beach Convention Center in Southern California.
Keywords: ENP Nail Designs Essie LeChat Nailympics Nubar
November 2, 2011
Christie Gibson of www.christiesnails.com shows NAILStv viewers how to create an easy handpainted black flower petals design on Young Nails ManiQ gel-polish.
Keywords: beginner nail art floral nail art handpainted nail art nail art Young Nails
November 1, 2011
NAILS' FingerNailFixer blogger Holly Schippers shows NAILStv viewers one easy nail art design with CND Shellac, plus one not-so-difficult one (that's totally worth the effort)!
Keywords: abstract nail art advanced nail art beginner nail art CND Holly Schippers
October 14, 2011
If you still get a hard copy of the newspaper, here’s a use for it you may not have thought of: newspaper nails.
Keywords: nail art
October 6, 2011
Many techs dream of a career in which their nail designs are published on magazine covers and adorn the fingers and toes of the hottest celebrities. One nail tech shares her story of uprooting her quiet Midwestern life for a chance to make it as a celebrity manicurist in New York City.
Keywords: celebrities celebrity nail techs doing nails for photo shoots Fashion Week nails and fashion
October 4, 2011
We asked nail techs to finish this sentence: Nail techs don’t let nail techs…
September 16, 2011
We recommend For Your Nails Only, Painted Lady Fingers, Hey, Nice Nails!, Burgers and Nails, and 365 Days of Nail Art as worthy of an Internet bookmark. Find out why.
Keywords: blogs consumer marketing consumer press nail art
September 9, 2011
I’m getting kind of tired of all these consumer bloggers online who are just infatuated with nail polish and post endlessly about polish and doing their own nails. I mean, sure, they probably help increase the awareness of nail care and new products (mostly polish), but I think it’s time for those of us on the professional side of the nail world to take back our place in the pecking order.
Keywords: blogs consumer concerns consumer marketing consumer press consumer product brands
June 13, 2011
Specialty manicures and pedicures are a great hook to get clients into the salon. Be inspired by these six manicures and pedicures that would be great additions to your service menu.
Keywords: career handbook CND keyano newbie Nubar
June 7, 2011
As a newbie, you may not be familiar with all the product options available to you. Here we’ve gathered some products that may be useful as you start your career.
Keywords: Akzentz Antoine de Paris Backscratchers Belava Bellissima