April 27, 2012
You want to market to clients but can’t figure out how to get the most bang for your buck. How do you make the most of all the advertising mediums open to you?
February 1, 2012
According to Cosmopolitan, certain polish brands are starting to market lines catering to men. For example, EvolutionMan's lacquers have the tagline "for the no-nonsense rebel inside all of us."
June 6, 2011
We all need to make a concerted effort to help shift the public’s negative views of nail salons. Your station, pedicure chair, and implements must be cleaned before each client. And the thing is, it’s not that difficult to follow standard procedures. Here, we’ve included a checklist of the basics you should be following.
You have a job. That’s a major accomplishment! Now make sure you have eye-catching promotional materials to lure clients to your table.
May 20, 2011
You’ve graduated from school, secured a job in a great salon, and now you need those clients. According to successful industry veterans, you can fill your book in six months. Here are 67 ways to do just that.
June 1, 2010
From saving money on products to developing an efficient schedule, salon coaches offer practical advice behind the cliché.
Cosmoprof North America 2012 Show Snapshots56 photos
Premiere Orlando 2012: NailTech Network Orlando Social16 photos
The skin folded over the part of the nail plate attached to the finger.
Should I have a TV in my salon?
Is perfectionism on the job a blessing or a curse?
What’s the best way to recruit techs for a new salon?
What low-cost extras do you provide that clients perceive as having a high value?
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How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.
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