April 27, 2012
You want to market to clients but can’t figure out how to get the most bang for your buck. How do you make the most of all the advertising mediums open to you?
February 1, 2012
According to Cosmopolitan, certain polish brands are starting to market lines catering to men. For example, EvolutionMan's lacquers have the tagline "for the no-nonsense rebel inside all of us."
June 6, 2011
We all need to make a concerted effort to help shift the public’s negative views of nail salons. Your station, pedicure chair, and implements must be cleaned before each client. And the thing is, it’s not that difficult to follow standard procedures. Here, we’ve included a checklist of the basics you should be following.
You have a job. That’s a major accomplishment! Now make sure you have eye-catching promotional materials to lure clients to your table.
May 20, 2011
You’ve graduated from school, secured a job in a great salon, and now you need those clients. According to successful industry veterans, you can fill your book in six months. Here are 67 ways to do just that.
June 1, 2010
From saving money on products to developing an efficient schedule, salon coaches offer practical advice behind the cliché.
July 1, 2003
Wouldn’t it be nice if such an opportunity existed? While conventional wisdom says the beauty industry is recession-proof, savvy nail techs are not content to wait for business to fall in their lap. It takes much effort, planning, and will to grow business during an economic downturn. Here we’ve asked proactive nail techs to share their secrets for filling their books and attracting new clients when everyone is in a financial pinch.
September 1, 1993
A grand opening doesn't mean starting out with a deficit. Here,we go over how to make your opening successful and budget-friendly.
NAILS Associate Editor Graduates Nail School17 photos
Cosmoprof North America 2012 Show Snapshots56 photos
The practice of combining either different nail polishes, paints, or acrylic powders to create a unique color or look for a client.
How do I announce to my clients that I will be moving to a new salon?
The new products I’m using are adding time to each appointment. How do I adjust my schedule?
Why isn’t my Gelish application curing properly?
What’s the cause of the pinkish-red oval area on the pad of my client’s toes?
Am I losing my touch applying acrylics?
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How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.
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