February 1, 2012
| News
According to Cosmopolitan, certain polish brands are starting to market lines catering to men. For example, EvolutionMan's lacquers have the tagline "for the no-nonsense rebel inside all of us."
Keywords: marketing/promotions men's services niche marketing polish trends
June 6, 2011
| Article
We all need to make a concerted effort to help shift the public’s negative views of nail salons. Your station, pedicure chair, and implements must be cleaned before each client. And the thing is, it’s not that difficult to follow standard procedures. Here, we’ve included a checklist of the basics you should be following.
Keywords: autoclaves career handbook disinfection implement disinfection marketing/promotions
June 6, 2011
| Article
You have a job. That’s a major accomplishment! Now make sure you have eye-catching promotional materials to lure clients to your table.
Keywords: business cards career handbook marketing/promotions newbie web marketing
May 20, 2011
| Article
You’ve graduated from school, secured a job in a great salon, and now you need those clients. According to successful industry veterans, you can fill your book in six months. Here are 67 ways to do just that.
Keywords: career handbook marketing/promotions newbie
June 1, 2010
| Article
From saving money on products to developing an efficient schedule, salon coaches offer practical advice behind the cliché.
Keywords: business building career handbook learning new techniques marketing/promotions money
