Career Handbook - Topic : marketing/promotions

1 - 6 of 6

Advertising in the Age of Information Overload

April 27, 2012  | Article

You want to market to clients but can’t figure out how to get the most bang for your buck. How do you make the most of all the advertising mediums open to you?  

Keywords: advertising/promotions   Facebook marketing   loyalty programs   marketing/promotions   web marketing  

Marketed-to-Men Nail Polish

February 1, 2012  | News

According to Cosmopolitan, certain polish brands are starting to market lines catering to men. For example, EvolutionMan's lacquers have the tagline "for the no-nonsense rebel inside all of us."

Keywords: marketing/promotions   men's services   niche marketing   Polish   trends  

Keep It Clean: Essential Salon Sanitation

June 6, 2011  | Article

We all need to make a concerted effort to help shift the public’s negative views of nail salons. Your station, pedicure chair, and implements must be cleaned before each client. And the thing is, it’s not that difficult to follow standard procedures. Here, we’ve included a checklist of the basics you should be following.

Keywords: autoclaves   career handbook   disinfection   implement disinfection   marketing/promotions  

How to Market Your Services When You're First Starting Out

June 6, 2011  | Article

You have a job. That’s a major accomplishment! Now make sure you have eye-catching promotional materials to lure clients to your table.

Keywords: business cards   career handbook   marketing/promotions   newbie   web marketing  

Calling All Clients! (67 Ways to Fill Your Chair in 6 Months)

May 20, 2011  | Article

You’ve graduated from school, secured a job in a great salon, and now you need those clients. According to successful industry veterans, you can fill your book in six months. Here are 67 ways to do just that.

Keywords: career handbook   marketing/promotions   newbie  

33 Ways to Work Smarter, not Harder

June 1, 2010  | Article

From saving money on products to developing an efficient schedule, salon coaches offer practical advice behind the cliché.

Keywords: business building   career handbook   learning new techniques   marketing/promotions   money  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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