Demos & How-To's

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Nail Art Studio: Snowflake Fantasy

December 21, 2015  | Step By Step Demo

Yolanda Hernandez demonstrates Snowflake Fantasy.

Keywords: acrylics   snowflake nail art   winter nail art  

Signature Services: Chocolate Charlie Meets Peppermint Pattie Pedicure

December 21, 2015  | Demo

On the Menu
An icy cool refreshing Peppermint Pedi, this is Lady Gaga’s favorite and has been featured in InStyle magazine. Your client will enjoy a fragrant soak, and then a hot stone massage with natural peppermint essential oil for a brisk, icy-hot sensation. Next, skin is exfoliated with a rich, velvety scrub that smells good enough to eat, followed by a nourishing emollient massage to hydrate the feet and legs.

Keywords: chocolate-flavored services   coconut services   peppermint   Signature Services  

Signature Services: Apple Cider Pedicure

December 21, 2015  | Demo

On the Menu
A treatment that will transform weathered and tattered hands and feet, this natural and organic seasonal manicure and pedicure will have different scents for each season. Treatment includes cleansing, shaping, cuticle care, callus care, custom scrub, mask, hot towel wraps, and hot stone massage treatment to seal the deal.

Keywords: fruit-flavored services   seasonal services   Signature Services   winter pedicures  

Embossed Snowflake Nail Art

December 18, 2015  | Demo

Follow these steps for a fashionable winter look. 

Keywords: embossing   gel-polish   shellac   snowflake nail art   winter nail art  

New Year, New French

December 17, 2015  | Demo

These glistening French tips are perfect for your client’s New Year’s Eve party.  

Keywords: acrylics   colored acrylics   New Year's  

Behind the Scenes: Holiday Liquid Stone Nails

December 15, 2015  | Demo

Artistic Notes on Nails: Elsbeth Schuetz helped us send out some holiday cheer with liquid stone poststamp nails for our December 2015 cover.

Keywords: Behind the Scenes   Christmas nail art   cover techs   doing nails for photo shoots   Elsbeth Schuetz  

Waterless Manicure Using Bodipure Keratin Gloves

November 30, 2015  | Demo

The all-in-one manicure treatment is formulated with 100% vegetable active ingredients derived from renewable sources.

Keywords: Bodipure   waterless manicures  

Layered Ombre with Essie Silk Watercolors

November 30, 2015  | Demo

Follow this step-by-step designed by Essie director of education Gino Trunzo to get a look with relentless style.

Keywords: Essie   handpainted nail art   layering techniques   ombre nail art   Translucent Nail Polish  

Thanksgiving Day Pumpkin Nail Art

November 25, 2015  | Demo

Tan Nguyen of Conroe, Texas, demonstrates this nail art design perfect for Thanksgiving.

Keywords: gel-polish   holiday nail art   IBD   NAILS Next Top Nail Artist  

Red Hot Holiday Nail Art

November 20, 2015  | Demo

Transform the classic moonicure into a festive design by adding ornamental details in a bold red shade. 

Keywords: Gelish   gel-polish   holiday nail art   red nails  

Nail Art Studio: Winter Wonderland

November 20, 2015  | Step By Step Demo

Amy Rigsby demonstrates how to do Winter Wonderland

Keywords: Christmas nail art   holiday nail art   winter nail art  

Nail Art Studio: Mistletoe Kiss

November 20, 2015  | Step By Step Demo

Monica Reyes demonstrates how to do Mistletoe Kiss.

Keywords: Christmas nail art   holiday nail art  

Nail Art Studio: Christmas Kitty

November 20, 2015  | Step By Step Demo

Theresa (“Mo”) Lawrence demonstrates Christmas Kitty.

Keywords: Christmas nail art   holiday nail art  

En Vogue Simply Color Gel

November 20, 2015  | Demo

Follow these steps for proper application featuring Hot Pink.

Keywords: En Vogue   gels  

Festive Marble with OPI Starlight Collection

November 20, 2015  | Demo

OPI Global Nail Artist Vu Nguyen created a step-by-step for a marbled look you can offer to clients this holiday season. 

Keywords: gel-polish   holiday nail art   marbleizing techniques   OPI Products   OPI Starlight  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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