Retail merchandising is both art and science, designed to display items for sale in an attractive and compelling manner. Whether it's nail products or boutique items, well-displayed and wisely merchandised retail items can be a significant source of income for nail professionals.
The salon shown in the photo is Be Beauty in San Diego, and they do a booming business is beauty and boutique items, including clothing, jewelry and art by local artists.
June 1, 2010
Not every salon retail area is open and spacious, and most salons have a small corner or space that can be challenging to merchandise.
December 1, 2009
You’d love to create an adorable retail boutique in your salon, filling it with candles, gourmet teas, and other unique gift items, but you have one major problem: Where do you find these items — and at wholesale prices you can afford? NAILS shows you how to shop a gift show and about other venues where the retail-savvy stock their stores.
November 1, 2008
Is retail a dirty word?
February 1, 2001
Afraid of offering makeup in your salon because you aren’t sure how to sell it? Think it’s hard enough selling nail polish to your clients, let along trying to sell them lipstick and eye shadow as well? Think again. There’s more than one strategy to add to your current retail offerings – and your pocket.