Retailing involves all activities involved in salons or nail technicians selling goods or services directly to the salon customer for at-home use. The photo is of Tricia Lee a salon owner with a successful retail business.
Required Reading
August 19, 2011
Editor Hannah Lee gives you some easy tips on adding retail to your salon. And she promises that retail can be your friend.
November 1, 2009
Because profit margins on retail goods are many times those of service dollars, retail is vital to the health of your business. Learn eight tricks for implementing a successful merchandising strategy — from product placement to lighting.
November 1, 2008
Is retail a dirty word?
March 1, 2008
We asked NAILS readers what new retail products they’ve recently introduced. Far and away the most popular move was to add a new polish line from the top professional brands. Cuticle care products and lotions were also popular choices. Foot care follows in fourth place, then skin care, with Entity’s Nanovive Skin Revival System a particular favorite.
July 1, 2006
As a nail tech, you know a lot your clients don’t know — from trends in the industry to what products will help with skin and nail problems. But don’t keep it to yourself! By using your knowledge to educate clients, you could significantly impact your bottom line. Learn how to use your power of persuasion to meet clients’ needs — and to boost your retail sales.
