social media (social networking)


Social media (or social networking) encompasses all interactive websites that allow users to virtually connect with each other, maintain relationships, and update with personal items like photos. For nail techs, three of the most relevant sites are Facebook.com, Twitter.com, and Nailartgallery.nailsmag.com.

Keywords:   Facebook marketing     marketing/promotions     Nail Art Gallery     networking     social media     Twitter  

Required Reading

A Walk Down Blog Avenue

February 1, 2010

Blogs can be a wonderful outlet for personal creativity, as well as powerful business tools to help build a loyal clientele. Here are some things to remember if you decide to start your own blog.

Social Networking for Nail Techs

September 1, 2009

Like many salons, East Village Spa in Des Moines, Iowa, was fully booked for Valentine’s Day, then right before the appointment cancellation charge cut-off of 48 hours, clients “suddenly” realized they wouldn’t be able to come in. Rather than lose money on empty appointments, the salon posted the new openings on Twitter. “They were immediately snatched up by people who’d waited too long to make Valentine’s Day plans. Twitter helped us stay 100% booked,” says owner Cassie Sampson.

YouTube Training

April 1, 2008

Some nail techs have taken YouTube’s invitation to “broadcast yourself” seriously. That opens up a world of free training for techs to access whenever they need a helping hand.

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