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• Walk-ins or No Walk-ins?

  Do you give walk-ins the red light, yellow light, or green-light-go? Consider which of these salon policies will help you increase client traffic.

• Let’s Do Lunch

  The lunch hour presents a unique time slot for you to draw in new customers who can try your salon “with no strings attached.” It’s also a time for regulars to pop in for a quick treat between their regularly scheduled appointments. Here are some great service ideas that’ll tempt clients.

• Walk-Ins Welcome?

  Making yourself available for walk-in clients is just one more way to stay competitive. To find out just how walk-in friendly our own neighborhood salons were, NAILS dropped in on a few without an appointment.

• Turning Walk-ins Into Regulars

  Walk-in clients are like one-night stands,” says one exasperated nail technician. “They’re flighty salon-hoppers who are hard to please.”