Helen of Troy Limited has established a leadership position in the personal care products market through new product innovation, superior product quality and competitive pricing. Helen of Troy designs, produces, and markets brand name personal care electrical products, which include hair dryers, straighteners, curling irons, hair setters, women’s shavers, mirrors, hot air brushers, home hair clippers and paraffin baths as well as comfort products such as massage cushions footbaths and body massagers. The company also produces and markets non-electrical products, including: brushes, combs, hair accessories, mirrors, hair care styling products, body powder, and skin care products. The company’s household products include consumer product tools in the kitchen, cleaning, barbeque, barware, storage, organization, garden and automotive categories. The company’s products are sold primarily through mass merchandisers, drug store chains, warehouse clubs and grocery stores.
(Text from the company's website 2010)