Topic : As I See It

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The Professional Nail Industry Is Following Instead of Leading

August 1, 1999  | Article

Why are nail fashion trends being set by retail companies and consumer beauty editors instead of professional manufacturers and nail technicians?

Keywords: As I See It   consumer product brands   polish  

As I See It: Five Trends to Watch in 2000

July 1, 1999  | Article

Keywords: As I See It   trends  

Competitors Ranking Brings Out, Well, Competitiveness

June 1, 1999  | Article

Since there is no certain way to know how many competitors are in each competition or whether they’re ranked competitors, we can’t award bonus points based on whether a competition is crowded with the top people.

Keywords: As I See It   competitions   Top 25 Competitors  

NAILS Rewards Subscribers

May 1, 1999  | Article

Our slogan for NAILS Rewards is “Surpass Your Expectations.” That’s something we take to heart here at the magazine.

Keywords: As I See It  

As I See It: Mission Control

April 1, 1999  | Article

Besides providing nail professionals with a monthly magazine that is an informational and educational resource, our mission is to inspire you.

Keywords: As I See It  

Nails Industry Association Gone, But Its Mission Endures

March 1, 1999  | Article

Keywords: As I See It   associations  

Lessons From the Discount Salon Front

January 1, 1999  | Article

There are a couple of practices found in most discount salons that I think all nail salons could learn from.

Keywords: As I See It   discount salons   keeping your business competitive  

As I See It: Hooked on "Masters"

December 1, 1998  | Article

As a "subscriber" to the Masters Program, you get a monthly tape, hosted by Winn Claybaugh and Kitty Victor and delivered by some of the professional salon industry's leaders.

Keywords: As I See It   motivation  

Get With It … On-Line

November 1, 1998  | Article

If you aren't online yet chatting with other nail techs, you're missing a unique opportunity.

Keywords: As I See It   BeautyTech.com   Debbie Doerrlamm   web marketing   websites  

October Is Breast Cancer Awareness Month, So Be Aware!

October 1, 1998  | Article

For the occasion of the City of Hope's Spirit of Life Award, honoring Jan Nordstrom Arnold and Jim Nordstrom of Creative Nail Design, everyone wore at least a hint of pink -- even the guys.

Keywords: As I See It   breast cancer awareness   CND   Develop 10   Galaxy Nail Products  

Editor's Note: Make Your Own Decisions About Truth in Advertising

May 1, 1998  | Article

There have been times when I haven’t been happy about running certain ads. But I think it’s important that readers understand the difference between paid advertising and editorial provided by the editors of NAILS.

Keywords: As I See It  

This Month: As YOU See It! First All Reader-Written Issue

January 1, 1998  | Article

Keywords: As I See It  

All the News That's Fit to Print [Understanding EMA Safety Issues]

November 1, 1997  | Article

I have learned one thing about nail technicians: They want the truth about the products they use and they can tell when they're getting it.

Keywords: As I See It   chemical safety   chemicals   EMA   MMA  

Manicures Prices Up, Acrylics Prices Down

September 1, 1997  | Article

It's a distressing fact that for the last few years there has been relatively little movement in salon service prices.

Keywords: As I See It   raising prices   service pricing  

Editor's note: Focus on Yourself and Your Clients, Not on the Local Drugstore

August 1, 1997  | Article

Don’t give a client a reason to leave you and do her own nails. Show her that the salon experience cannot be duplicated—no matter what product she gets her hands on.

Keywords: As I See It   consumer product brands   retailing  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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