Topic : As I See It

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Editor's Note: Make Your Own Decisions About Truth in Advertising

May 1, 1998  | Article

There have been times when I haven’t been happy about running certain ads. But I think it’s important that readers understand the difference between paid advertising and editorial provided by the editors of NAILS.

Keywords: As I See It  

This Month: As YOU See It! First All Reader-Written Issue

January 1, 1998  | Article

We decided that we’d not only solicit the input of our readers, their quotes and commentary, but we’d turn over this issue to our readers to write in their own voices.

Keywords: As I See It   reader written issue  

All the News That's Fit to Print [Understanding EMA Safety Issues]

November 1, 1997  | Article

I have learned one thing about nail technicians: They want the truth about the products they use and they can tell when they're getting it.

Keywords: As I See It   chemical safety   chemicals   EMA   MMA  

Manicures Prices Up, Acrylics Prices Down

September 1, 1997  | Article

It's a distressing fact that for the last few years there has been relatively little movement in salon service prices.

Keywords: As I See It   raising prices   service pricing  

Editor's note: Focus on Yourself and Your Clients, Not on the Local Drugstore

August 1, 1997  | Article

Don’t give a client a reason to leave you and do her own nails. Show her that the salon experience cannot be duplicated—no matter what product she gets her hands on.

Keywords: As I See It   consumer product brands   retailing  

Meet Me in San Francisco

July 1, 1997  | Article

NAILS show ’97 is a show for every exhibitor or attendee who ever said they were “showed out.” T

Keywords: As I See It   tradeshows  

Maggie and Her Sisters: NAILS Wins 2 More Maggie Awards

June 1, 1997  | Article

NAILS Magazine brings home two more Maggie Awards to add to its collection.

Keywords: As I See It   Maggie Awards  

Editor's Note: It is Not an “Us/Them” Situation

March 1, 1997  | Article

The nail industry is not the place it used to be: frankly, it's harder than ever to keep a business growing and competing in today's market, not just for salons, but for manufacturers, distributors, schools, and everyone else serving the professional nail salon industry.

Keywords: As I See It   Vietnamese salon industry  

Editor's Note: In Any Language, Sanitation is Critical

January 1, 1997  | Article

As an industry, we endured more than a year of constant television and news reports that scared potential salon customers into thinking that they took their lives into their hands by getting a manicure.

Keywords: As I See It   salon sanitation  

Editor's Note:You Don't Need Hard Candy to Sell Retail Polish

December 1, 1996  | Article

Why is it that nail salons are not selling record-breaking amounts of nail polish themselves? Because they’re not trying.

Keywords: As I See It   polish   retailing  

Editor's Note: the Salon of the Year Awards

September 1, 1996  | Article

The presentation of your Salon of the Year packages was magnificent, the warmth and sincerity of your essays and letters was deeply touching, and the chance to get a glimpse into your businesses and your lives was a rare and special opportunity for all of us.

Keywords: April Buford   As I See It   Debbie Doerrlamm   Debbie Krakalovich   NAILS Salon of the Year Awards  

Look at Us Now: NAILS Redesigns Magazine, Launches New Logo

August 1, 1996  | Article

We have redesigned our magazine, almost from cover to cover, starting with our logo. We set out to develop a logo that was contemporary, elegant, and bold, and still said it all perfectly succinctly: NAILS.

Keywords: As I See It  

Editor's Note: What About A National Standard for Competitions?

June 1, 1996  | Article

I think the balance of scoring should be even between shaping and product control.

Keywords: As I See It   competitions  

Day Spa Or Discount Salon? There's Lots Of Room In Between

May 1, 1996  | Article

Keywords: As I See It   discount salons   keeping your business competitive  

United They Stand: NIA and NNTG Merge

April 1, 1996  | Article

Keywords: As I See It   licensing   NNTG   state licensing  

Featured Products & Promotions   |   Advertisement

Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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