November 1, 1997
I have learned one thing about nail technicians: They want the truth about the products they use and they can tell when they're getting it.
Keywords: As I See It chemical safety chemicals EMA MMA
September 1, 1997
It's a distressing fact that for the last few years there has been relatively little movement in salon service prices.
Keywords: As I See It raising prices service pricing
August 1, 1997
Don’t give a client a reason to leave you and do her own nails. Show her that the salon experience cannot be duplicated—no matter what product she gets her hands on.
Keywords: As I See It consumer product brands retailing
July 1, 1997
NAILS show ’97 is a show for every exhibitor or attendee who ever said they were “showed out.” T
Keywords: As I See It tradeshows
June 1, 1997
NAILS Magazine brings home two more Maggie Awards to add to its collection.
Keywords: As I See It Maggie Awards
March 1, 1997
The nail industry is not the place it used to be: frankly, it's harder than ever to keep a business growing and competing in today's market, not just for salons, but for manufacturers, distributors, schools, and everyone else serving the professional nail salon industry.
Keywords: As I See It Vietnamese salon industry
January 1, 1997
As an industry, we endured more than a year of constant television and news reports that scared potential salon customers into thinking that they took their lives into their hands by getting a manicure.
Keywords: As I See It salon sanitation
December 1, 1996
Why is it that nail salons are not selling record-breaking amounts of nail polish themselves? Because they’re not trying.
Keywords: As I See It polish retailing
September 1, 1996
The presentation of your Salon of the Year packages was magnificent, the warmth and sincerity of your essays and letters was deeply touching, and the chance to get a glimpse into your businesses and your lives was a rare and special opportunity for all of us.
Keywords: April Buford As I See It Debbie Doerrlamm Debbie Krakalovich NAILS Salon of the Year Awards
August 1, 1996
We have redesigned our magazine, almost from cover to cover, starting with our logo. We set out to develop a logo that was contemporary, elegant, and bold, and still said it all perfectly succinctly: NAILS.
Keywords: As I See It
June 1, 1996
I think the balance of scoring should be even between shaping and product control.
Keywords: As I See It competitions
March 1, 1996
On the one hand, Chanel's Vamp polish did wonders for nails by getting everybody talking about it and by getting people looking at nails and wearing color. On the other hand, it should have come from one of our own professional manufacturers first.
Keywords: As I See It polish preview
January 1, 1996
I’ve been talking to several editors at the big consumer beauty magazines. They all seem to ask the same questions, like "What should someone look for in a good nail salon?"
Keywords: As I See It consumer concerns consumer press