Topic : As I See It

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May The Next Vamp Come From the Professional Industry!

March 1, 1996  | Article

On the one hand, Chanel's Vamp polish did wonders for nails by getting everybody talking about it and by getting people looking at nails and wearing color. On the other hand, it should have come from one of our own professional manufacturers first.

Keywords: As I See It   polish preview  

Are Your Ears Burning? I’ve Been Talking About You

January 1, 1996  | Article

I’ve been talking to several editors at the big consumer beauty magazines. They all seem to ask the same questions, like "What should someone look for in a good nail salon?"

Keywords: As I See It   consumer concerns   consumer press  

Change Someone's Life

October 1, 1995  | Article

Keeping your clients happy is crucial but don't forget about your novice nail technicians.

Keywords: As I See It   mentoring   preventing burnout   staff management  

A Client on the Books Is Worth Two in the Wings

August 1, 1995  | Article

This salon owner was so intend on bringing in NEW clients that she didn't realizing she was losing customers like me because we felt ignored.

Keywords: As I See It   building your clientele   client retention   marketing/promotions  

Editor's Note: Beautifying Baby Boomers

June 1, 1995  | Article

As this group of women (and men, too) aged, they would spend millions of their considerable disposable in­come on beauty products and services in an effort to hang on to their youth.

Keywords: As I See It   elderly clients   niche marketing  

The Nail Technician's Bill Of Rights

May 1, 1995  | Article

Ideas on how to protect and support the nail technicians.

Keywords: As I See It   legislation   working safely   workplace safety  

Salon Of The Year Awards Honored Few, Inspired Many

February 1, 1995  | Article

Reading the stories about why these exceptional people got into the nail business and what keeps them going reminded us all what we love about the nail business: It’s about working with people, doing something you love, and making other people feel good.

Keywords: As I See It   Nailco   NAILS Salon of the Year Awards  

Aliens Land On Earth And Other New Year's Predictions

January 1, 1995  | Article

Get ready! Predictions on where the nail industry is headed!

Keywords: As I See It   customer service   keeping your business competitive   staff management  

As I See It: Nail Technician Earnings Stagnant

June 1, 1994  | Article

On one hand, we are excited to finally have these detailed industry statistics, which include the employment benefits nail technicians receive, how much they spend on supplies, and what they earn in tips, among many other factors. On the other hand, it was discouraging to see that the average weekly income of professional nail technicians has dropped.

Keywords: As I See It   income   service pricing  

Editor's note: Take Care of Yourself First

May 1, 1994  | Article

The latest trend in business today seems to have nothing to do with business. The latest trend is ... time off.

Keywords: As I See It   combatting burnout   motivation   work life balance  

Editor's note: Set a Goal, Write It Down, Then Do It

April 1, 1994  | Article

Setting a deadline for yourself not only fuels the fire in you to get the thing done, it allows you to set smaller, interim goals that will help you achieve the bigger one.

Keywords: As I See It   goal setting  

Editor's note: There’s No Excuse for Poor Sanitation

March 1, 1994  | Article

Keywords: As I See It   Nail Manufacturers Council   salon sanitation  

Editor's Note: Take a Risk and Raise Prices

August 1, 1993  | Article

Although nail technician income has risen steadily, at least keeping pace with inflation, prices on most services have barely budged upward in two years, and some service prices have dropped.

Keywords: As I See It   keeping your business competitive   service pricing  

Editor’s Note: What Is The NIA?

November 1, 1992  | Article

NIA stands for Nail Industry Association. It is a professional association developed by NAILS Magazine and Bobit Publishing Company to represent nail technicians. 

Keywords: As I See It   associations   Nails Industry Association   NIA  

Editor's Note: They Always Change Their Minds

July 1, 1992  | Article

Keywords: As I See It  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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