August 1, 1995
This salon owner was so intend on bringing in NEW clients that she didn't realizing she was losing customers like me because we felt ignored.
Keywords: As I See It building your clientele client retention marketing/promotions
June 1, 1995
As this group of women (and men, too) aged, they would spend millions of their considerable disposable income on beauty products and services in an effort to hang on to their youth.
Keywords: As I See It elderly clients niche marketing
May 1, 1995
Ideas on how to protect and support the nail technicians.
Keywords: As I See It legislation working safely workplace safety
February 1, 1995
Reading the stories about why these exceptional people got into the nail business and what keeps them going reminded us all what we love about the nail business: It’s about working with people, doing something you love, and making other people feel good.
Keywords: As I See It Nailco NAILS Salon of the Year Awards
January 1, 1995
Get ready! Predictions on where the nail industry is headed!
Keywords: As I See It customer service keeping your business competitive staff management
June 1, 1994
On one hand, we are excited to finally have these detailed industry statistics, which include the employment benefits nail technicians receive, how much they spend on supplies, and what they earn in tips, among many other factors. On the other hand, it was discouraging to see that the average weekly income of professional nail technicians has dropped.
Keywords: As I See It income service pricing
May 1, 1994
The latest trend in business today seems to have nothing to do with business. The latest trend is ... time off.
Keywords: As I See It combatting burnout motivation work life balance
August 1, 1993
Although nail technician income has risen steadily, at least keeping pace with inflation, prices on most services have barely budged upward in two years, and some service prices have dropped.
Keywords: As I See It keeping your business competitive service pricing
November 1, 1992
NIA stands for Nail Industry Association. It is a professional association developed by NAILS Magazine and Bobit Publishing Company to represent nail technicians.
Keywords: As I See It associations Nails Industry Association NIA
June 1, 1992
Can a salon that offers only nail care compete with salons that also offer skin care, hairstyling, tanning, retail shopping, and a host of other related (and often unrelated) services?
Keywords: As I See It nails-only salons
April 1, 1992
This issue will hit the streets on the first day of the Midwest Beauty Show, smack in the middle of a very busy show season for salon industry professionals. It seems the perfect opportunity to encourage nail technicians to get to tradeshows.
Keywords: As I See It tradeshows