January 30, 2014
The new Nail Strengthening Basecoat from Poshé promotes hardness and helps flexibility, while working as a ridge-filler and conditioning nails at the same time.
Keywords: American International Industries base coats nail strengtheners Poshe sun protection
January 29, 2014
LeChat’s new Pro Tec 2in1 combines gel base and top coat together in one bottle.
Keywords: base coats gels LeChat top coats
December 29, 2013
Cuccio has introduced a product to its Nail Solutions line that works to repair the damage inflicted on nails through a variety of factors.
Keywords: base coats Cuccio Cuccio Naturale nail strengtheners
December 7, 2013
Nubar has a variety of different base and top coats to choose from that are available in large 2.5-oz. bottles, perfect for use in the salon.
Keywords: base coats Nubar top coats
January 16, 2013
A base coat is a colorless substance applied to the natural nail before the application of colored polish; base coat promotes polish adhesion and reduces staining of the natural nails; in nail art, used for a background of entire nail or large areas that will be covered with another color.
Keywords: base coats top coats
May 24, 2012
The best nail products for 2012 according to InStyle were listed in the magazine's May issue.
Keywords: base coats Essie Orly polish removal trends
April 17, 2012
LeChat’s Double Agents is a clever base coat and top coat package that will keep polish colors protected and help prevent premature chipping.
Keywords: base coats LeChat top coats
February 27, 2012
NYC-based DJ Harley Viera-Newton's nail painting ritual always starts with OPI Nail Envy because it contains protein and calcium to strengthen brittle nails.
Keywords: base coats client health nail strengtheners OPI products
September 24, 2011
Allure magazine put together a list of basic nail essentials, from polishes to polish remover.
Keywords: base coats cuticle oil Essie OPI products Orly
September 16, 2011
The proverbial bread in the polish sandwich, base and top coats help polish adhere to nails and prevents nails from chipping and breaking.
Keywords: base coats Secret Ingredient top coats
May 17, 2011
InStyle’s Best Beauty Buys highlights nine great nail products, all handpicked by beauty pros as their tried-and-true favorites. Here are some of the winners:
Keywords: base coats Essie nail strengtheners Nailtiques OPI products
May 9, 2011
As part of its Healthy Beauty Awards for 2011, Self named Orly’s Primetime Chip Preventing Primer as the best base coat for nails. “My polish barely chipped all week,” said the mag’s tester.
Keywords: base coats Orly
January 1, 2011
CND has launched larger sizes of the Shellac Base and Top Coats.
Keywords: base coats CND gel top coats gels shellac
December 1, 2010
Jim Nordstrom, cofounder of CND, is back in the business along with his wife Linda Nordstrom, another CND veteran. They’ve named their new company Famous Names LLC and have introduced a new top coat and base coat called Lumos to the market.
Keywords: base coats Famous Names top coats
October 18, 2010
In Style magazine says the quickest way to fake a spa pedicure is to put on your peep-toes and paint only the nails that are visible.
Keywords: base coats consumer press pedicures polish techniques