September 9, 2011
I’m getting kind of tired of all these consumer bloggers online who are just infatuated with nail polish and post endlessly about polish and doing their own nails. I mean, sure, they probably help increase the awareness of nail care and new products (mostly polish), but I think it’s time for those of us on the professional side of the nail world to take back our place in the pecking order.
Keywords: blogs consumer concerns consumer marketing consumer press consumer product brands
January 1, 2011
New salon owners, competitors, students, coaches, and a few opinionated veteran techs; we let these reader voices shine through every week online. And they have a lot to say. If you aren’t already following these blogs, bookmark them right away.
Keywords: blogs coaching competitions Maggie Franklin opening a new salon
December 1, 2010
For Las Vegas-based Melissa Osburn, every day brings with it the promise of a new and exciting challenge — the challenge of creating a new nail design to showcase on her blog The Daily Nail (daily-nail. blogspot.com).
Keywords: blogs nail art
June 1, 2010
Tucked into the corners of dark ballrooms at nail shows, some of the best nail technicians in the world compete against one another, sculpting dazzling nail art designs and perfectly precise C-curves. But what is it like to be a competitor? NAILS takes a quick look at the competition schedule of one veteran and one novice competitor at ISSE Long Beach this past January.
Keywords: Akzentz blogs C-curves competitions ISSE Show
May 1, 2010
Serena William's decision to become a certified nail tech coincides with creating a nail collection for HairTech.
Keywords: blogs celebrities celebrity nail techs Serena Williams student issues
February 1, 2010
Blogs can be a wonderful outlet for personal creativity, as well as powerful business tools to help build a loyal clientele. Here are some things to remember if you decide to start your own blog.
Keywords: blogs business tools networking social media web marketing
January 1, 2009
Editor’s Note: In this occasional series, we follow along as -Adrienne, a mother of two who moved last year with her husband to North Carolina, works to rebuild her nail business from scratch. She’s working with Heather, a certified salon success coach, to help her succeed. If you missed the first two installments, see NAILS’ -February and June 2008 issues or visit The Coaching Chronicles blog at http://blogs.nailsmag.com/coach.
Keywords: blogs business tools finding/retaining staff marketing/promotions networking
June 1, 2008
In this occasional series, we follow along as Adrienne, a mother of two who just moved with her husband to North Carolina, works to rebuild her nail business from scratch. She’s working with Heather, a certified salon success coach, to help her succeed. If you missed the first installment, see NAILS February issue or visit The Coaching Chronicles blog (updated twice weekly) at http://blogs.nailsmag.com/coach.
Keywords: add-on services blogs building your clientele marketing/promotions networking
February 1, 2008
Add “blogger” to Tammy Taylor’s already impressive resume.
Keywords: blogs Tammy Taylor Nails
February 1, 2008
Heather, meet Adrienne, a mother of two who just moved with her husband to North Carolina, where she must rebuild her nail business from scratch. Adrienne, meet Heather, a certified salon success coach whose job is to help you succeed.
Keywords: blogs building your clientele business building
January 1, 2007
Opening your first salon can be the most exciting time of your life — but it can also be the most challenging. Robbie Schaeffer lets you in on the trials and tribulations of opening Rob|b: An OPI Concept Salon.
Keywords: blogs opening a new salon OPI Products