Topic : branding

1 - 4 of 4

Orly's New Look

July 23, 2013  | Video

Orly International introduces a new sophisticated look in all company facets, including an updated logo, packaging, in-store displays, and a newly designed website. The redesigned orlybeauty.com features video tutorials, how-to tips and insight on color and nail trends This video takes viewers behind the scenes of Orly's evolution.

Keywords: branding   Jeff Pink   Orly  

New Nail Techs: 4 Steps to Market Yourself Successfully

April 27, 2012  | Article

Learn how to create a nail identity, build relationships, let others help you, and be selective in your marketing efforts.

Keywords: branding   building your clientele   newbie  

Eight Steps to Building a Successful Brand

December 1, 2008  | Article

Help your business flourish with these must-do tips for instilling your brand in the market place.

Keywords: branding   coaching   marketing/promotions   professional image  

On the Road: Sugarcoat, Atlanta, Ga.

July 1, 2008  | Article

Sugarcoat: A Nail and Beauty Bar in Atlanta’s Buckhead neighborhood stands out amongst the other boutique, upscale, and discount salons in the city because it’s developed a unique brand that’s reinforced through every aspect of its business.

Keywords: awards   boutique nail salon   branding   nails-only salons   On the Road  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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