Topic : building your clientele

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Week 6: Seven (Truly) New Marketing Ideas

September 4, 2009  | Article

If you’re looking to build your clientele, there’s no need to discount your services, but you can run specials and use some creative marketing, says Sharon Frenz, co-owner of Fusion Hair and Nail Studio in Tomah, Wis. “I’ve gone from a so-so book to a completely full book in less than a year,” says Frenz, who shares these tips.

Keywords: 2010 Project   building your clientele   business building   marketing/promotions  

Week 2: Guerilla Marketing: Thinking Outside Your Salon

August 12, 2009  | Article

Everyone needs to promote more, but that doesn’t necessarily mean you need to spend more. Think about guerilla marketing. Guerilla marketing means thinking outside the traditional ways of marketing.

Keywords: 2010 Project   building your clientele   business building   marketing/promotions   youth marketing  

Dawn Marie Basset How to Build a Clientele and Keep It

July 1, 2009  | Product

Written by a nail tech for nail techs, Dawn Marie Basset’s How to Build a Clientele and Keep It provides excellent tips and insight into building and maintaining a healthy appointment book.

Keywords: building your clientele   business building   marketing/promotions   networking   promoting your services  

Do You Know Your Stats?

June 1, 2009  | Article

When was the last time you took a good look at your numbers? Take this quiz designed to shed some light on the numbers that underlie your bottom line and why you should care about them.

Keywords: building your clientele   finding/retaining staff   retailing   salon finances  

Tiny Tootsies: Grow Your Base With Kids

November 1, 2008  | Article

The kiddie and teen demographic for money-making potential is anything by tiny.

Keywords: building your clientele   children's services   mommy and me manicures   Mother's Day   niche marketing  

They Do the Marketing, You Get the Business

October 1, 2008  | Article

Through partnering with Spa & Salon Wish, a network of more than 3600 salons and spas, your salon will be more effectively marketed on the web. They provide consumers with the ability to purchase gift certificates for your salon and you receive face value less a 17% marketing fee when they are redeemed.

Keywords: building your clientele   gift certificates   holidays   marketing/promotions   web marketing  

Graphic Design 101

October 1, 2008  | Article

Graphic design can make or break the image of a nail salon. Whether or not you have a consciously crafted image, your nail salon’s brand is expressed through the look of your salon materials.

Keywords: building your clientele   business tools   keeping your business competitive   logo   marketing/promotions  

On My Mind: Girls Just Want to Have Pedicures

August 1, 2008  | Article

Keywords: building your clientele   children's services   Hannah Lee   niche marketing   On My Mind  

Education Leads to Retail Sales

July 1, 2008  | Article

Salon consultant Bryan Durocher of Durocher Enterprises offers a way to make opening a dialog with clients just a little bit easier.

Keywords: building your clientele   business   education   educational materials   retail merchandising  

Caring for the Elderly

June 1, 2008  | Article

Clients ages 8 to 80 enjoy salon services, but how techs handle an 8-year-old client will be different from how they handle her senior counterpart. Techs can develop a reputation for being the go-to girl among this expanding demographic by understanding the needs of an older client — and taking the time to meet those needs.

Keywords: building your clientele   customer service   elderly clients   fungus   healthy working  

The Coaching Chronicles: Installment #2, Add-on Services and Referrals

June 1, 2008  | Article

In this occasional series, we follow along as Adrienne, a mother of two who just moved with her husband to North Carolina, works to rebuild her nail business from scratch. She’s working with Heather, a certified salon success coach, to help her succeed. If you missed the first installment, see NAILS February issue or visit The Coaching Chronicles blog (updated twice weekly) at http://blogs.nailsmag.com/coach.

Keywords: add-on services   blogs   building your clientele   marketing/promotions   networking  

Back Where I Belong

April 1, 2008  | Article

What happens when techs leave the business only to realize they miss their first love? Meet some techs who re-entered the nail industry after a long absence and see how they rebuilt their business and dealt with changes in the industry.

Keywords: building your clientele   business building   niche marketing  

Healthy Habits Start Early

March 1, 2008  | Article

Educating teenage girls and "'tweens" about the importance of wearing shoes, clipping hang nails, and hand-washing, is one way this salon markets to the younger crowd while helping the girls earn their scouting badges at the same time.

Keywords: building your clientele   coupons   marketing/promotions   youth marketing  

The Coaching Chronicles: Installment #1, Rebuilding a Business

February 1, 2008  | Article

Heather, meet Adrienne, a mother of two who just moved with her husband to North Carolina, where she must rebuild her nail business from scratch. Adrienne, meet Heather, a certified salon success coach whose job is to help you succeed.

Keywords: blogs   building your clientele   business building  

Educate Yourself and Then Educate Your Clients

January 1, 2008  | Article

As an overachiever in the realm of education, I wonder how many techs feel the same way I do.

Keywords: As I See It   building your clientele   continuing education   educating clients   manufacturers educators  

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