April 1, 2010
In this economy, nail techs have to find creative ways to do direct marketing.
Keywords: building your clientele business building direct mail email marketing marketing/promotions
March 1, 2010
Surprise! It’s often said that school does little to prepare techs for the salon environment. And it’s not only the technical challenges that may come as a surprise to the newly minted nail tech.
Keywords: building your clientele cosmetology schools education finding a job learning new techniques
September 4, 2009
If you’re looking to build your clientele, there’s no need to discount your services, but you can run specials and use some creative marketing, says Sharon Frenz, co-owner of Fusion Hair and Nail Studio in Tomah, Wis. “I’ve gone from a so-so book to a completely full book in less than a year,” says Frenz, who shares these tips.
Keywords: 2010 Project building your clientele business building marketing/promotions
August 12, 2009
Everyone needs to promote more, but that doesn’t necessarily mean you need to spend more. Think about guerilla marketing. Guerilla marketing means thinking outside the traditional ways of marketing.
Keywords: 2010 Project building your clientele business building marketing/promotions youth marketing
July 1, 2009
Written by a nail tech for nail techs, Dawn Marie Basset’s How to Build a Clientele and Keep It provides excellent tips and insight into building and maintaining a healthy appointment book.
Keywords: building your clientele business building marketing/promotions networking promoting your services
June 1, 2009
When was the last time you took a good look at your numbers? Take this quiz designed to shed some light on the numbers that underlie your bottom line and why you should care about them.
Keywords: building your clientele finding/retaining staff retailing salon finances
November 1, 2008
The kiddie and teen demographic for money-making potential is anything by tiny.
Keywords: building your clientele children's services mommy and me manicures Mother's Day niche marketing
October 1, 2008
Through partnering with Spa & Salon Wish, a network of more than 3600 salons and spas, your salon will be more effectively marketed on the web. They provide consumers with the ability to purchase gift certificates for your salon and you receive face value less a 17% marketing fee when they are redeemed.
Keywords: building your clientele gift certificates holidays marketing/promotions web marketing
October 1, 2008
Graphic design can make or break the image of a nail salon. Whether or not you have a consciously crafted image, your nail salon’s brand is expressed through the look of your salon materials.
Keywords: building your clientele business tools keeping your business competitive logo marketing/promotions
August 1, 2008
have you considered adding a few youth-focused services? They don’t need to include as many extras and you can charge a lower price so it’s affordable.
Keywords: building your clientele children's services Hannah Lee niche marketing On My Mind
July 1, 2008
Salon consultant Bryan Durocher of Durocher Enterprises offers a way to make opening a dialog with clients just a little bit easier.
Keywords: building your clientele business education educational materials retail merchandising
June 1, 2008
Clients ages 8 to 80 enjoy salon services, but how techs handle an 8-year-old client will be different from how they handle her senior counterpart. Techs can develop a reputation for being the go-to girl among this expanding demographic by understanding the needs of an older client — and taking the time to meet those needs.
Keywords: building your clientele customer service elderly clients fungus healthy working
June 1, 2008
In this occasional series, we follow along as Adrienne, a mother of two who just moved with her husband to North Carolina, works to rebuild her nail business from scratch. She’s working with Heather, a certified salon success coach, to help her succeed. If you missed the first installment, see NAILS February issue or visit The Coaching Chronicles blog (updated twice weekly) at http://blogs.nailsmag.com/coach.
Keywords: add-on services blogs building your clientele marketing/promotions networking
April 1, 2008
What happens when techs leave the business only to realize they miss their first love? Meet some techs who re-entered the nail industry after a long absence and see how they rebuilt their business and dealt with changes in the industry.
Keywords: building your clientele business building niche marketing
March 1, 2008
Educating teenage girls and "'tweens" about the importance of wearing shoes, clipping hang nails, and hand-washing, is one way this salon markets to the younger crowd while helping the girls earn their scouting badges at the same time.
Keywords: building your clientele coupons marketing/promotions youth marketing