Topic : building your clientele

7 Rules for Building Client Relationship

January 1, 2007  | Article

Never underestimate the importance of building client relationships. Ultimately, it separates us from the guys down the street — which is critical in today's nail industry.

How To Win Over a Wider Variety of Clients

October 1, 2006  | Article

Sure, women in their 30s and 40s might be your bread and butter, but what can you do to attract a cross-section of demographics into your salon? Here, we profile four different client segments — teens, young professionals, baby boomers, and men — and tell you how to capture each segment, what services will delight them, and what the ideal products are to send them home with.

Deb on the Web: How to Shake the Doldroms

April 1, 2006  | Article

Whether you're jump-starting your career or re-energizing your business, nail industry veteran Debbie Doerrlamm has some ideas for you.

Dear Shari Talks About Building a Clientele

March 1, 2006  | Article

How does a new graduate go about building her clientele? Veteran salon owner Shari Finger has 10 tips to get started.

Find Lost Clients to Find Lost Income

February 1, 2006  | Article

While it’s always important to find new clients, don’t forget the ones you’ve lost along the way. If you can discover why they left, you can determine the best technique to woo them back.

Keep Them Coming Back for More

January 1, 2006  | Article

Salon-Finder Websites: Do Online Directories Attract New Clients?

November 1, 2005  | Article

Should you list your salon on the Internet? With free listings you have nothing to lose, but the jury’s still out on the benefit of paying for online advertising.

Your Personal Trainer

May 1, 2005  | Article

You could be making your first tentative steps into the beauty industry, or your book may be so filled with penciled-in names there’s no white space. Either way, if you’re uncertain what your next steps should be, it may be time to turn to a consultant.

9 Ways to Hook Holiday Clients

December 1, 2003  | Article

They walk through your doors during the holidays for a special treat and then you don't see them again for a year--or worse, ever. Holiday clients give your business a welcome boost once a year. Here we give you tips to help you turn holiday clients into regulars.

Behind the Scenes: More Men

November 1, 2003  | Demo

A man's desire for buffed nails is providing a growth opportunity for salons.

They Take Wooden Nickels

November 1, 2003  | Article

An old fashioned wooden nickel keeps the referrals coming in.

After School Activities

December 1, 2002  | Article

Graduating from cosmetology school is only the beginning of what can be a fulfilling career in the nail industry — provided you take a step in the right direction. Knowing where and how to look for the perfect job and keeping up to date with trends are only a few things you can do to be successful right from the start.

Learn What Retail Clients Really Want

August 1, 2002  | Article

"The Retail Help Kit" produced by The Spa Association includes this valuable resource for identifying and satisfying your most challenging retail clients.

The Doctor is “IN” - Establishing a Salon-Doctor Relationship

April 1, 2000  | Article

Finding a good doctor is like finding a good nail technician – people want a personal referral from someone they trust. If you’re still looking for Dr. Right, here are some suggestions from physicians and nail techs who’ve made referral relationships work.

Kids These Days ...

August 1, 1998  | Article

Do today's nail techs know what it takes to build a full book? If not, as a veteran you should lend a hand.