Topic : building your clientele

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Education Leads to Retail Sales

July 1, 2008  | Article

Salon consultant Bryan Durocher of Durocher Enterprises offers a way to make opening a dialog with clients just a little bit easier.

Keywords: building your clientele   Business   education   educational materials   retail merchandising  

Caring for the Elderly

June 1, 2008  | Article

Clients ages 8 to 80 enjoy salon services, but how techs handle an 8-year-old client will be different from how they handle her senior counterpart. Techs can develop a reputation for being the go-to girl among this expanding demographic by understanding the needs of an older client — and taking the time to meet those needs.

Keywords: building your clientele   customer service   elderly clients   fungus   healthy working  

The Coaching Chronicles: Installment #2, Add-on Services and Referrals

June 1, 2008  | Article

In this occasional series, we follow along as Adrienne, a mother of two who just moved with her husband to North Carolina, works to rebuild her nail business from scratch. She’s working with Heather, a certified salon success coach, to help her succeed. If you missed the first installment, see NAILS February issue or visit The Coaching Chronicles blog (updated twice weekly) at

Keywords: add-on services   blogs   building your clientele   marketing/promotions   networking  

Back Where I Belong

April 1, 2008  | Article

What happens when techs leave the business only to realize they miss their first love? Meet some techs who re-entered the nail industry after a long absence and see how they rebuilt their business and dealt with changes in the industry.

Keywords: building your clientele   business building   niche marketing  

Healthy Habits Start Early

March 1, 2008  | Article

Educating teenage girls and "'tweens" about the importance of wearing shoes, clipping hang nails, and hand-washing, is one way this salon markets to the younger crowd while helping the girls earn their scouting badges at the same time.

Keywords: building your clientele   coupons   marketing/promotions   youth marketing  

The Coaching Chronicles: Installment #1, Rebuilding a Business

February 1, 2008  | Article

Heather, meet Adrienne, a mother of two who just moved with her husband to North Carolina, where she must rebuild her nail business from scratch. Adrienne, meet Heather, a certified salon success coach whose job is to help you succeed.

Keywords: blogs   building your clientele   business building  

Educate Yourself and Then Educate Your Clients

January 1, 2008  | Article

As an overachiever in the realm of education, I wonder how many techs feel the same way I do.

Keywords: As I See It   building your clientele   continuing education   educating clients   manufacturers educators  

Point of View: Do you think it’s beneficial to target niche clientele?

December 1, 2007  | Article

Determining your target clientele is a key decision every salon owner makes. Is it a beneficial business decision to cater your salon to a particular niche? Three salon owners share their different opinions on this topic. Who does your salon consider its core clientele?

Keywords: building your clientele   business building   marketing/promotions   niche marketing  

There’s No Place Like Home

November 1, 2007  | Article

Home-based salons offer techs flexibility, tax relief, and independence. We asked new and seasoned techs who took the plunge how they handled issues that are particular to home-based salons.

Keywords: building your clientele   business building   home salons   opening a new salon  

Welcome New Neighbors with Gift Certificate Mailers

June 1, 2007  | Article

Build your clientele by targeting new-to-the-area residents. Directly mailing welcome coupons to new neighbors brings them into the salon.

Keywords: building your clientele   business building   direct mail   marketing/promotions  

A Doctor's Advice on Developing a Nail Tech-Doctor Referral Relationship

June 1, 2007  | Article

Don't be afraid to reach out to a podiatrist for sharing referrals. They may be just as interested as you are in building business. Act professional and you'll be treated professionally.

Keywords: building your clientele   networking   referrals   working with doctors  

7 Rules for Building Client Relationship

January 1, 2007  | Article

Never underestimate the importance of building client relationships. Ultimately, it separates us from the guys down the street — which is critical in today's nail industry.

Keywords: building your clientele   business building   client relationships  

How to Earn an Extra $10,000 Without Working Overtime

October 1, 2006  | Article

Wouldn’t an extra $10,000 a year make things so much easier? In the spirit of this HOW- TO issue, I’m going to tell you a few, mostly simple, ways to pad your wallet without doing time.

Keywords: building your clientele   client relationships   client scheduling   money   profitablity  

How To Win Over a Wider Variety of Clients

October 1, 2006  | Article

Sure, women in their 30s and 40s might be your bread and butter, but what can you do to attract a cross-section of demographics into your salon? Here, we profile four different client segments — teens, young professionals, baby boomers, and men — and tell you how to capture each segment, what services will delight them, and what the ideal products are to send them home with.

Keywords: building your clientele   business building   male clients  

Deb on the Web: How to Shake the Doldroms

April 1, 2006  | Article

Whether you're jump-starting your career or re-energizing your business, nail industry veteran Debbie Doerrlamm has some ideas for you.

Keywords: building your clientele   keeping your business competitive   preventing burnout   promoting your services  

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