Topic : building your clientele

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Behind the Scenes: More Men

November 1, 2003  | Demo

A man's desire for buffed nails is providing a growth opportunity for salons.

Keywords: Behind the Scenes   building your clientele   men's services   Orly  

They Take Wooden Nickels

November 1, 2003  | Article

An old fashioned wooden nickel keeps the referrals coming in.

Keywords: building your clientele   referrals  

After School Activities

December 1, 2002  | Article

Graduating from cosmetology school is only the beginning of what can be a fulfilling career in the nail industry — provided you take a step in the right direction. Knowing where and how to look for the perfect job and keeping up to date with trends are only a few things you can do to be successful right from the start.

Keywords: booth rental   building your clientele   continuing education   finding a job   professional image  

Learn What Retail Clients Really Want

August 1, 2002  | Article

"The Retail Help Kit" produced by The Spa Association includes this valuable resource for identifying and satisfying your most challenging retail clients.

Keywords: building your clientele   customer service   keeping your business competitive   retailing  

What do you know now that you wish you had when you started as a nail tech?

July 1, 2001  | Article

Nail techs talk about products they wished they knew about and better ways of developing new clients.

Keywords: building your clientele   choosing products  

The Doctor is “IN” - Establishing a Salon-Doctor Relationship

April 1, 2000  | Article

Finding a good doctor is like finding a good nail technician – people want a personal referral from someone they trust. If you’re still looking for Dr. Right, here are some suggestions from physicians and nail techs who’ve made referral relationships work.

Keywords: building your clientele   business building   working with doctors  

Kids These Days ...

August 1, 1998  | Article

Do today's nail techs know what it takes to build a full book? If not, as a veteran you should lend a hand.

Keywords: building your clientele   business building  

201 Ways to Build Your Business

February 1, 1997  | Article

We polled marketing experts, nail technicians, and salon owners for their best suggestions on how to find new customers…and keep the ones you have.

Keywords: building your clientele   business building   customer service   organization   techniques  

Tip of the Month: Leave Your Business Card with Restaurant Tips

December 1, 1996  | Article

Keywords: building your clientele  

A Client on the Books Is Worth Two in the Wings

August 1, 1995  | Article

Keywords: As I See It   building your clientele   client retention   marketing/promotions  

How Do You Get New Business?

September 1, 1994  | Article

Keywords: building your clientele   business building  

Booked Solid: How to Fill Your Appointment Book

July 1, 1992  | Article

Keywords: building your clientele  
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Encyclopedia

An ingredient used to increase the opacity or “coverage” of nail enamel; often used as a white pigment.
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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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