Topic : building your clientele

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Dear Shari Talks About Building a Clientele

March 1, 2006  | Article

How does a new graduate go about building her clientele? Veteran salon owner Shari Finger has 10 tips to get started.

Keywords: building your clientele   business building   marketing/promotions  

Find Lost Clients to Find Lost Income

February 1, 2006  | Article

While it’s always important to find new clients, don’t forget the ones you’ve lost along the way. If you can discover why they left, you can determine the best technique to woo them back.

Keywords: building your clientele   client relationships   client retention   customer service  

Keep Them Coming Back for More

January 1, 2006  | Article

Keywords: building your clientele   customer service   marketing/promotions  

Salon-Finder Websites: Do Online Directories Attract New Clients?

November 1, 2005  | Article

Should you list your salon on the Internet? With free listings you have nothing to lose, but the jury’s still out on the benefit of paying for online advertising.

Keywords: advertising/promotions   building your clientele   web marketing  

Better Business Cards

July 1, 2005  | Article

Anyone can create a good business card, but with a little design knowledge and tips from design professionals, you’ll be able to turn those good cards into great cards.

Keywords: building your clientele   business cards  

Your Personal Trainer

May 1, 2005  | Article

You could be making your first tentative steps into the beauty industry, or your book may be so filled with penciled-in names there’s no white space. Either way, if you’re uncertain what your next steps should be, it may be time to turn to a consultant.

Keywords: building your clientele   business tools   consultants   keeping your business competitive   marketing/promotions  

9 Ways to Hook Holiday Clients

December 1, 2003  | Article

They walk through your doors during the holidays for a special treat and then you don't see them again for a year--or worse, ever. Holiday clients give your business a welcome boost once a year. Here we give you tips to help you turn holiday clients into regulars.

Keywords: building your clientele   client gift ideas   coupons   email marketing   gift certificates  

Behind the Scenes: More Men

November 1, 2003  | Demo

A man's desire for buffed nails is providing a growth opportunity for salons.

Keywords: Behind the Scenes   building your clientele   men's services   Orly  

They Take Wooden Nickels

November 1, 2003  | Article

An old fashioned wooden nickel keeps the referrals coming in.

Keywords: building your clientele   referrals  

First Impressions Seal the Deal

September 1, 2003  | Article

You have only one chance to make a great first impression on new clients.

Keywords: building your clientele   client relationships   first impressions  

Effortlessly Fill your Book and Make Piles of Money Now!

July 1, 2003  | Article

Wouldn’t it be nice if such an opportunity existed? While conventional wisdom says the beauty industry is recession-proof, savvy nail techs are not content to wait for business to fall in their lap. It takes much effort, planning, and will to grow business during an economic downturn. Here we’ve asked proactive nail techs to share their secrets for filling their books and attracting new clients when everyone is in a financial pinch.

Keywords: building your clientele   Holly Schippers   Maggie Franklin   marketing/promotions   youth services  

Get the Word Out

March 1, 2003  | Article

These days, quality work isn’t always enough to get clients into your salon. Advertising your wares can help attract new business and keep your existing customer base aware of new offerings on your service menu.

Keywords: advertising/promotions   building your clientele   business building  

After School Activities

December 1, 2002  | Article

Graduating from cosmetology school is only the beginning of what can be a fulfilling career in the nail industry — provided you take a step in the right direction. Knowing where and how to look for the perfect job and keeping up to date with trends are only a few things you can do to be successful right from the start.

Keywords: booth rental   building your clientele   continuing education   finding a job   professional image  

Learn What Retail Clients Really Want

August 1, 2002  | Article

"The Retail Help Kit" produced by The Spa Association includes this valuable resource for identifying and satisfying your most challenging retail clients.

Keywords: building your clientele   customer service   keeping your business competitive   retailing  

Reader to Reader

July 1, 2001  | Article

Nail techs respond: What do you know now that you wish you had when you started as a nail tech?

Keywords: building your clientele  

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