May 1, 2005
You could be making your first tentative steps into the beauty industry, or your book may be so filled with penciled-in names there’s no white space. Either way, if you’re uncertain what your next steps should be, it may be time to turn to a consultant.
December 1, 2003
They walk through your doors during the holidays for a special treat and then you don't see them again for a year--or worse, ever. Holiday clients give your business a welcome boost once a year. Here we give you tips to help you turn holiday clients into regulars.
November 1, 2003
A man's desire for buffed nails is providing a growth opportunity for salons.
November 1, 2003
An old fashioned wooden nickel keeps the referrals coming in.
December 1, 2002
Graduating from cosmetology school is only the beginning of what can be a fulfilling career in the nail industry — provided you take a step in the right direction. Knowing where and how to look for the perfect job and keeping up to date with trends are only a few things you can do to be successful right from the start.
August 1, 2002
"The Retail Help Kit" produced by The Spa Association includes this valuable resource for identifying and satisfying your most challenging retail clients.
July 1, 2001
Nail techs respond: What do you know now that you wish you had when you started as a nail tech?
April 1, 2000
Finding a good doctor is like finding a good nail technician – people want a personal referral from someone they trust. If you’re still looking for Dr. Right, here are some suggestions from physicians and nail techs who’ve made referral relationships work.
August 1, 1998
Do today's nail techs know what it takes to build a full book? If not, as a veteran you should lend a hand.
June 1, 1997
OK, you’ve got your nail art techniques down and you have an array of design ideas stored up in memory, but how do you put the word out about your talent and sell the service to clients?
Franchise salon owner makes recommendations for other owners considering adding nails to the service menu.
February 1, 1997
We polled marketing experts, nail technicians, and salon owners for their best suggestions on how to find new customers…and keep the ones you have.
December 1, 1996
August 1, 1995
This salon owner was so intend on bringing in NEW clients that she didn't realizing she was losing customers like me because we felt ignored.
September 1, 1994
This Season's Hottest Nail Art Products38 photos
Music Festival Nail Art46 photos
Embedding is the practice of encasing something decorative, like a flower or a rhinestone, between layers of acrylic or gel; usually the item is...
Am I losing my touch applying acrylics?
Is perfectionism on the job a blessing or a curse?
What’s the best way to recruit techs for a new salon?
What low-cost extras do you provide that clients perceive as having a high value?
Do I need a special permit to do medical pedicures?
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