Topic : building your clientele

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Salon-Finder Websites: Do Online Directories Attract New Clients?

November 1, 2005  | Article

Should you list your salon on the Internet? With free listings you have nothing to lose, but the jury’s still out on the benefit of paying for online advertising.

Keywords: advertising/promotions   building your clientele   web marketing  

Better Business Cards

July 1, 2005  | Article

Anyone can create a good business card, but with a little design knowledge and tips from design professionals, you’ll be able to turn those good cards into great cards.

Keywords: building your clientele   business cards  

Your Personal Trainer

May 1, 2005  | Article

You could be making your first tentative steps into the beauty industry, or your book may be so filled with penciled-in names there’s no white space. Either way, if you’re uncertain what your next steps should be, it may be time to turn to a consultant.

Keywords: building your clientele   business tools   consultants   keeping your business competitive   marketing/promotions  

9 Ways to Hook Holiday Clients

December 1, 2003  | Article

They walk through your doors during the holidays for a special treat and then you don't see them again for a year--or worse, ever. Holiday clients give your business a welcome boost once a year. Here we give you tips to help you turn holiday clients into regulars.

Keywords: building your clientele   client gift ideas   coupons   email marketing   gift certificates  

Behind the Scenes: More Men

November 1, 2003  | Demo

A man's desire for buffed nails is providing a growth opportunity for salons.

Keywords: Behind the Scenes   building your clientele   men's services   Orly  

They Take Wooden Nickels

November 1, 2003  | Article

An old fashioned wooden nickel keeps the referrals coming in.

Keywords: building your clientele   referrals  

First Impressions Seal the Deal

September 1, 2003  | Article

You have only one chance to make a great first impression on new clients.

Keywords: building your clientele   client relationships   first impressions  

Effortlessly Fill your Book and Make Piles of Money Now!

July 1, 2003  | Article

Wouldn’t it be nice if such an opportunity existed? While conventional wisdom says the beauty industry is recession-proof, savvy nail techs are not content to wait for business to fall in their lap. It takes much effort, planning, and will to grow business during an economic downturn. Here we’ve asked proactive nail techs to share their secrets for filling their books and attracting new clients when everyone is in a financial pinch.

Keywords: building your clientele   Holly Schippers   Jill Wright   Maggie Franklin   marketing/promotions  

Get the Word Out

March 1, 2003  | Article

These days, quality work isn’t always enough to get clients into your salon. Advertising your wares can help attract new business and keep your existing customer base aware of new offerings on your service menu.

Keywords: advertising/promotions   building your clientele   business building  

After School Activities

December 1, 2002  | Article

Graduating from cosmetology school is only the beginning of what can be a fulfilling career in the nail industry — provided you take a step in the right direction. Knowing where and how to look for the perfect job and keeping up to date with trends are only a few things you can do to be successful right from the start.

Keywords: booth rental   building your clientele   continuing education   finding a job   professional image  

Learn What Retail Clients Really Want

August 1, 2002  | Article

"The Retail Help Kit" produced by The Spa Association includes this valuable resource for identifying and satisfying your most challenging retail clients.

Keywords: building your clientele   customer service   keeping your business competitive   retailing  

Reader to Reader

July 1, 2001  | Article

Nail techs respond: What do you know now that you wish you had when you started as a nail tech?

Keywords: building your clientele   choosing products  

The Doctor is “IN” - Establishing a Salon-Doctor Relationship

April 1, 2000  | Article

Finding a good doctor is like finding a good nail technician – people want a personal referral from someone they trust. If you’re still looking for Dr. Right, here are some suggestions from physicians and nail techs who’ve made referral relationships work.

Keywords: building your clientele   business building   working with doctors  

Kids These Days ...

August 1, 1998  | Article

Do today's nail techs know what it takes to build a full book? If not, as a veteran you should lend a hand.

Keywords: building your clientele   business building  

Smart Ways to Market Art

June 1, 1997  | Article

OK, you’ve got your nail art techniques down and you have an array of design ideas stored up in memory, but how do you put the word out about your talent and sell the service to clients?

Keywords: building your clientele   business building   marketing/promotions   nail art   nail art business  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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