November 1, 2005
Should you list your salon on the Internet? With free listings you have nothing to lose, but the jury’s still out on the benefit of paying for online advertising.
Keywords: advertising/promotions building your clientele web marketing
July 1, 2005
Anyone can create a good business card, but with a little design knowledge and tips from design professionals, you’ll be able to turn those good cards into great cards.
Keywords: building your clientele business cards
May 1, 2005
You could be making your first tentative steps into the beauty industry, or your book may be so filled with penciled-in names there’s no white space. Either way, if you’re uncertain what your next steps should be, it may be time to turn to a consultant.
Keywords: building your clientele business tools consultants keeping your business competitive marketing/promotions
December 1, 2003
They walk through your doors during the holidays for a special treat and then you don't see them again for a year--or worse, ever. Holiday clients give your business a welcome boost once a year. Here we give you tips to help you turn holiday clients into regulars.
Keywords: building your clientele client gift ideas coupons email marketing gift certificates
November 1, 2003
A man's desire for buffed nails is providing a growth opportunity for salons.
Keywords: Behind the Scenes building your clientele men's services Orly
November 1, 2003
An old fashioned wooden nickel keeps the referrals coming in.
Keywords: building your clientele referrals
September 1, 2003
You have only one chance to make a great first impression on new clients.
Keywords: building your clientele client relationships first impressions
July 1, 2003
Wouldn’t it be nice if such an opportunity existed? While conventional wisdom says the beauty industry is recession-proof, savvy nail techs are not content to wait for business to fall in their lap. It takes much effort, planning, and will to grow business during an economic downturn. Here we’ve asked proactive nail techs to share their secrets for filling their books and attracting new clients when everyone is in a financial pinch.
Keywords: building your clientele Holly Schippers Jill Wright Maggie Franklin marketing/promotions
March 1, 2003
These days, quality work isn’t always enough to get clients into your salon. Advertising your wares can help attract new business and keep your existing customer base aware of new offerings on your service menu.
Keywords: advertising/promotions building your clientele business building
December 1, 2002
Graduating from cosmetology school is only the beginning of what can be a fulfilling career in the nail industry — provided you take a step in the right direction. Knowing where and how to look for the perfect job and keeping up to date with trends are only a few things you can do to be successful right from the start.
Keywords: booth rental building your clientele continuing education finding a job professional image
August 1, 2002
"The Retail Help Kit" produced by The Spa Association includes this valuable resource for identifying and satisfying your most challenging retail clients.
Keywords: building your clientele customer service keeping your business competitive retailing
July 1, 2001
Nail techs respond: What do you know now that you wish you had when you started as a nail tech?
Keywords: building your clientele choosing products
April 1, 2000
Finding a good doctor is like finding a good nail technician – people want a personal referral from someone they trust. If you’re still looking for Dr. Right, here are some suggestions from physicians and nail techs who’ve made referral relationships work.
Keywords: building your clientele business building working with doctors
August 1, 1998
Do today's nail techs know what it takes to build a full book? If not, as a veteran you should lend a hand.
Keywords: building your clientele business building
June 1, 1997
OK, you’ve got your nail art techniques down and you have an array of design ideas stored up in memory, but how do you put the word out about your talent and sell the service to clients?
Keywords: building your clientele business building marketing/promotions nail art nail art business