September 29, 2009
| Article
As a therapist, owner, and manager who is working full-time in my spa, I wanted to share with my fellow nail professionals how we survive during this hard time by not limiting ourselves to one area of marketing. At Maisie Dunbar Spa Lounge, we don’t believe in overexposure. We expose our business in the following ways:
Keywords: 2010 Project business building marketing/promotions recession
September 4, 2009
| Article
If you’re looking to build your clientele, there’s no need to discount your services, but you can run specials and use some creative marketing, says Sharon Frenz, co-owner of Fusion Hair and Nail Studio in Tomah, Wis. “I’ve gone from a so-so book to a completely full book in less than a year,” says Frenz, who shares these tips.
Keywords: 2010 Project building your clientele business building marketing/promotions
August 12, 2009
| Article
Everyone needs to promote more, but that doesn’t necessarily mean you need to spend more. Think about guerilla marketing. Guerilla marketing means thinking outside the traditional ways of marketing.
Keywords: 2010 Project building your clientele business building marketing/promotions youth marketing
August 1, 2009
| Article
Nail salons are one of the more resilient businesses in stagnating economies, but the current downturn has reached everyone to some extent. Many salons are still thriving despite the slowdown — so what’s their secret? Seven techs share their experiences on how they’re beating the odds to stay afloat.
Keywords: business building keeping your business competitive marketing/promotions recession
July 1, 2009
| Product
Written by a nail tech for nail techs, Dawn Marie Basset’s How to Build a Clientele and Keep It provides excellent tips and insight into building and maintaining a healthy appointment book.
Keywords: building your clientele business building marketing/promotions networking promoting your services
January 1, 2009
| Article
Nail friends, who are techs that we meet through the course of our work lives, truly understand each other. Meet my nail friends.
Keywords: business building networking tradeshows
January 1, 2009
| Article
Posted positive reviews are great advertising.
Keywords: advertising/promotions business building web marketing
January 1, 2009
| Article
History has proved that even during economic downturns, people will continue to pay for a little bit of “feel good.” Here are some ideas to make sure your salon can maintain a thriving clientele even in tough times.
Keywords: business building business tools customer service keeping your business competitive
November 1, 2008
| Article
Salon owner Shari Finger answers your questions on building a clientele, regaining the trust of a discount salon-goer, listening to clients’ personal issues, and clients who mistreat their nails.
Keywords: business building client relationships client retention Dear Shari discount salons
June 1, 2008
| Article
Gathering with like-minded or neighboring businesses to mail your fliers together is just one of the ideas from "101 Media & Marketing Tips For Salon Owners, Stylists and Managers."
Keywords: advertising/promotions business building keeping your business competitive marketing/promotions
May 1, 2008
| Article
Neil Ducoff, CEO of Strategies, gives a little economic advice.
Keywords: business building business tools economy keeping your business competitive service pricing
May 1, 2008
| Article
You can’t fix it if you don’t know it’s broken. Make the most out of a mystery shopper program by gathering the most relevant information about your salon and be on your way to creating stellar customer service.
Keywords: business building staff management
April 1, 2008
| Article
NAILS readers share the salon promotions that got new and existing clients clamoring for their services.
Keywords: advertising/promotions business building gift certificates marketing/promotions
April 1, 2008
| Article
What happens when techs leave the business only to realize they miss their first love? Meet some techs who re-entered the nail industry after a long absence and see how they rebuilt their business and dealt with changes in the industry.
Keywords: building your clientele business building niche marketing
February 1, 2008
| Article
Three business-savvy spa consultants offer support to Star and Cuccio Naturalé customers.
Keywords: business building consultants Cuccio Naturale keeping your business competitive marketing/promotions
