November 2, 2012
Remember the blog where we talked about taking pictures of returning clients to show the wear of your services and how they held up and the nails still looked good? Another version of that is before-and-after
October 17, 2012
It might shock some of you to know, but organization is not one of my stronger qualities. I am ever on a quest to be more organized and find that life tends to get in the
September 4, 2012
Modern Salon's September 2012 issue discusses why the nail business, which has grown significantly since last year, is a smart one for hair salons to be in.
August 22, 2012
In doing a quick appearance on Nail Talk Radio on August 6, I was inspired as usual by Millie’s Marketing Tips and felt the need to share some info from her with you. She is truly
August 7, 2012
With the beginning of the school year here for some and looming on the horizon for others, are you starting to plan out your fall/winter game plan? Will you be offering any nail art specials or
Congrats to Audra Scott on winning the Amerikan Body Art glitter tattoo set! I loved the great ideas you all had for incorporating this as an add-on. Hopefully some of you will look into the idea
July 26, 2012
I enjoyed seeing your ideas for add-ons! The add-on I wanted to share with you is body art. It is so much fun to do a fresh set of rockstar toes and then add a matching
July 3, 2012
If you will indulge me I need to channel my inner Maggie today and ask for help! I’m sure by now lots of you have heard about the Square. I have blogged about it, had my
March 28, 2012
How many of you have a salon Facebook page? How about a website? How much time does it take you to maintain it if you do not outsource the work? Now imagine you have nearly 100,000
March 19, 2012
The consultation is your first opportunity to educate your new client and impress her with your professionalism.
January 26, 2012
How is your marketing plan for the year looking? I’m on April/May and trying to decide if I want to go the Mother’s day route, do a social media special, or somehow combine the two. What
January 17, 2012
How did the marketing thoughts go over the weekend? I think I have my polish promotion put together and plan to implement it this week through February instead of a Valentine’s Day special. Nothing wrong with
January 13, 2012
Have you started mapping out your year for marketing yet? I’m working on mine and trying to decide if I want to do things seasonally, quarterly, or bi-monthly. I’m leaning toward bi-monthly and creating my own
January 5, 2012
Do you keep client records? Do you keep them on everyone? With a new year beginning, what a great time to implement some great habits. I went into a salon recently to purchase a gift certificate
December 30, 2011
Are you making plans for 2012 yet? Hopefully somewhere in the haze of holiday services your marketing wheels have been spinning. I plan to hit you with different ideas throughout January as well as asking for
Hidden Gems: Underside Nail Art11 photos
Nail Looks From NYFW F/W2015188 photos
A vegetable oil that comes from a seed of a European mustard plant. Although moisturizing, it doesn’t leave behind a greasy residue.
Am I losing my touch applying acrylics?
Should I have a TV in my salon?
Is perfectionism on the job a blessing or a curse?
What’s the best way to recruit techs for a new salon?
What low-cost extras do you provide that clients perceive as having a high value?
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