February 1, 2008
| Article
If you've got the room, why not round out your salon's offerings by introducing yoga to mix?
Keywords: adding new services business business building healthy working keeping your business competitive
January 1, 2008
| Article
Late clients, bad bosses, staffing woes — nail techs often face situations that are out of our control. Sometimes we are able to gain control; other times we need to resign ourselves to our limitations and learn from the experience. Balance comes from knowing the difference.
Keywords: business building minimizing stress work life balance
January 1, 2008
| Article
Two brave techs traded spaces — and clients and product lines — for one day. Here’s their account of what happened…
Keywords: business building clients customer service keeping your business competitive salon decor/design
December 1, 2007
| Article
Determining your target clientele is a key decision every salon owner makes. Is it a beneficial business decision to cater your salon to a particular niche? Three salon owners share their different opinions on this topic. Who does your salon consider its core clientele?
Keywords: building your clientele business building marketing/promotions niche marketing
November 1, 2007
| Article
Educator and nail tech, Dawn Bassett, shares her tips on successful marketing, promotions and networking.
Keywords: books business business building keeping your business competitive
November 1, 2007
| Article
Take full advantage of the first step in building a professional business relationship. Consultations create a rapport with clients and help you select the most appropriate services and treatments for each individual.
Keywords: business building service recipes
November 1, 2007
| Article
Home-based salons offer techs flexibility, tax relief, and independence. We asked new and seasoned techs who took the plunge how they handled issues that are particular to home-based salons.
Keywords: building your clientele business building home salons opening your own salon
October 1, 2007
| Article
This is what you’ve been waiting for. You have a full book and clients waiting. So, what’s the problem? The problem is you need more space for nail tables, a way to manage a heavier workload, and capital to fund the expansion. Fortunately, solutions are near at hand.
Keywords: business business building consultants keeping your business competitive staff management
June 1, 2007
| Article
Build your clientele by targeting new-to-the-area residents. Directly mailing welcome coupons to new neighbors brings them into the salon.
Keywords: building your clientele business building direct mail marketing/promotions
January 1, 2007
| Article
Never underestimate the importance of building client relationships. Ultimately, it separates us from the guys down the street — which is critical in today's nail industry.
Keywords: building your clientele business building client relationships
November 1, 2006
| Article
Between the winter blues and covered shoes, you may think pedicures are reserved for the lazy, hazy, crazy days of summer. But, we’ll show you five salons that still sizzle even when it’s freezing.
Keywords: business building pedicures salon profiles seasonal services winter pedicures
October 1, 2006
| Article
Sure, women in their 30s and 40s might be your bread and butter, but what can you do to attract a cross-section of demographics into your salon? Here, we profile four different client segments — teens, young professionals, baby boomers, and men — and tell you how to capture each segment, what services will delight them, and what the ideal products are to send them home with.
Keywords: building your clientele business building male clients
October 1, 2006
| Article
Next time you pop into your favorite distributor’s showroom or talk with your sales representative, find out what additional services they provide. What you discover may help you build a stronger salon brand and a more profitable business. Here are 20 things your distributor can do for you.
Keywords: business building business tools distribution
July 1, 2006
| Article
By analyzing her workload and employing smarter scheduling, nail tech Heather Goodwin managed to work fewer hours and still increase her income by $25,000 a year. Learn her strategies to maximize your schedule and create the career you want.
Keywords: business building give yourself a raise service pricing
April 1, 2006
| Article
From revisiting your goals to hiring a coach, here are 10 powerful and practical steps you can take — beginning today — to propel yourself into action and success.
Keywords: business business building coaching marketing/promotions networking
