October 1, 2010
| Article
Universal Companies’ education program — Advance with Education — offers targeted topics to cover the needs of industry personnel, from business owner/manager to nail technician, skin care professional, or massage therapist. Spas may choose from a wide range of webinar classes or workshops held across the U.S.
Keywords: business business tools continuing education keeping your business competitive
September 1, 2010
| Article
Medical and beauty professionals need not be at odds with each other. Instead, techs can help create a bridge between professions, with multiple benefits to both tech and doctor.
Keywords: business tools diabetic clients nail diseases networking
September 1, 2010
| Article
Salon owners love online booking because it cuts down on no shows, increases revenue, and eliminates phone tag. Clients love it because it makes the salon seem more professional and it accommodates their busy lifestyles. "And don’t worry, with MindBody you decide what appointments can be booked online. You can even use overlapping and double-booking features to maximize your efficiency," says Meg McCall, director of marketing for MindBody Salon Management Software.
Keywords: business tools customer service staff management time management
July 1, 2010
| Article
Using free websites that distribute press releases to search engines can be an inexpensive and effective way to spread news and information about your salon.
Keywords: business business tools marketing/promotions web marketing
March 1, 2010
| Article
Here are 10 simple but powerful tools to get off to a good start and build on a positive first impression.
Keywords: business tools client relationships clients customer service professional image
March 1, 2010
| Article
As with all things in life, you only get one chance to make a good first impression. The same applies to your business cards.
Keywords: business cards business tools Just My Opinion professional image
February 1, 2010
| Article
A regular team meeting is essential for running a successful business.
Keywords: business tools professionalism team-building
February 1, 2010
| Article
Blogs can be a wonderful outlet for personal creativity, as well as powerful business tools to help build a loyal clientele. Here are some things to remember if you decide to start your own blog.
Keywords: blogs business tools networking social media web marketing
December 1, 2009
| Article
Recognizing what’s important to our employees and clients is more than knowing their favorite shade of polish or the names of their children; it’s about understanding that they embrace the things they do, in part, because of what the world looked like as they grew up.
Keywords: business tools customer service keeping your business competitive marketing/promotions staff management
October 12, 2009
| Article
We all know customer satisfaction is essential to the survival of our businesses, but how do we find out whether our customers are satisfied? The best way is to ask them with regular customer satisfaction polling. Talking to your customers — finding out what they like (and dislike) about how you do business — is the first step toward success and growth.
Keywords: 2010 Project business tools customer service recession
September 1, 2009
| Article
Like many salons, East Village Spa in Des Moines, Iowa, was fully booked for Valentine’s Day, then right before the appointment cancellation charge cut-off of 48 hours, clients “suddenly” realized they wouldn’t be able to come in. Rather than lose money on empty appointments, the salon posted the new openings on Twitter. “They were immediately snatched up by people who’d waited too long to make Valentine’s Day plans. Twitter helped us stay 100% booked,” says owner Cassie Sampson.
Keywords: advertising/promotions business business tools Facebook marketing marketing/promotions
August 1, 2009
| Article
You’re a fearless entrepreneur with the skills to provide clients with excellent customer service. But if you haven’t hired a coach, you could be making a costly mistake.
Keywords: business tools consultants professional consultants
June 1, 2009
| Article
Creating a memorable opening for your nail salon requires intensive planning, organizational skills, and marketing savvy.
Keywords: business tools marketing/promotions opening a new salon professional image promoting your services
June 1, 2009
| Article
When it comes to liability issues, take the advice of an insurance professional: Both your actual sanitation practices and the appearance of cleanliness can reduce potential claims against you.
Keywords: business tools disinfection MRSA organization sanitation
June 1, 2009
| Article
How do you attract clients when you have no storefront to draw them in? Target marketing, networking, and a little creativity can help mobile nail techs expand their businesses.
Keywords: alternative careers business tools marketing/promotions mobile salons promoting your services
