Topic : business tools

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Online Press Releases Get the Word Out

July 1, 2010  | Article

Using free websites that distribute press releases to search engines can be an inexpensive and effective way to spread news and information about your salon.

Keywords: business   business tools   marketing/promotions   web marketing  

How to Meet and Greet

March 1, 2010  | Article

Here are 10 simple but powerful tools to get off to a good start and build on a positive first impression.

Keywords: business tools   client relationships   clients   customer service   first impressions  

Just My Opinion: It's All in the Cards

March 1, 2010  | Article

As with all things in life, you only get one chance to make a good first impression. The same applies to your business cards.

Keywords: business cards   business tools   Just My Opinion   professional image  

How to Have a Meeting

February 1, 2010  | Article

A regular team meeting is essential for running a successful business.

Keywords: business tools   professionalism   team-building  

A Walk Down Blog Avenue

February 1, 2010  | Article

Blogs can be a wonderful outlet for personal creativity, as well as powerful business tools to help build a loyal clientele. Here are some things to remember if you decide to start your own blog.

Keywords: blogs   business tools   networking   social media   web marketing  

Tearing Down Business Barriers

December 1, 2009  | Article

Complying with the Americans with Disabilities Act needn’t break the bank and may be as simple as doing what you are already good at. Take five parts hospitality, one part research, two parts active listening, and add a dash of compassion to create a salon that’s accessible to all.

Keywords: business tools   modern nail salon   professional image   special needs clients  

Motivating Across the Generational Divide

December 1, 2009  | Article

Recognizing what’s important to our employees and clients is more than knowing their favorite shade of polish or the names of their children; it’s about understanding that they embrace the things they do, in part, because of what the world looked like as they grew up.

Keywords: business tools   customer service   keeping your business competitive   marketing/promotions   staff management  

Week 11: Client Surveys: Getting Feedback You Can Use

October 12, 2009  | Article

We all know customer satisfaction is essential to the survival of our businesses, but how do we find out whether our customers are satisfied? The best way is to ask them with regular customer satisfaction polling. Talking to your customers — finding out what they like (and dislike) about how you do business — is the first step toward success and growth.

Keywords: 2010 Project   business tools   customer service   recession  

Social Networking for Nail Techs

September 1, 2009  | Article

Like many salons, East Village Spa in Des Moines, Iowa, was fully booked for Valentine’s Day, then right before the appointment cancellation charge cut-off of 48 hours, clients “suddenly” realized they wouldn’t be able to come in. Rather than lose money on empty appointments, the salon posted the new openings on Twitter. “They were immediately snatched up by people who’d waited too long to make Valentine’s Day plans. Twitter helped us stay 100% booked,” says owner Cassie Sampson.

Keywords: advertising/promotions   business   business tools   Facebook marketing   marketing/promotions  

Why Would I Need a Coach?

August 1, 2009  | Article

You’re a fearless entrepreneur with the skills to provide clients with excellent customer service. But if you haven’t hired a coach, you could be making a costly mistake.

Keywords: business tools   consultants   professional consultants  

Let’s Do Launch

June 1, 2009  | Article

Creating a memorable opening for your nail salon requires intensive planning, organizational skills, and marketing savvy.

Keywords: business tools   marketing/promotions   opening a new salon   professional image   promoting your services  

Simple Steps Reduce Salon Liability

June 1, 2009  | Article

When it comes to liability issues, take the advice of an insurance professional: Both your actual sanitation practices and the appearance of cleanliness can reduce potential claims against you.

Keywords: business tools   disinfection   MRSA   organization   salon sanitation  

Mobile Marketing

June 1, 2009  | Article

How do you attract clients when you have no storefront to draw them in? Target marketing, networking, and a little creativity can help mobile nail techs expand their businesses.

Keywords: alternative careers   business tools   California   Georgia   Illinois  

A Real Page-Turner

June 1, 2009  | Article

A Complete Guide to Nail Art and Decorative Manicure by Olga Petrova, Denis Bukin, and Maxim Bukin, is an English translation of a best-selling Russian nail art how-to guide.

Keywords: business tools   continuing education   international   nail art   Russia  

Here Today, Gone Tomorrow

May 1, 2009  | Article

Don’t get caught off guard by a planned or sudden staff absence. With a bit of thought and planning, extended leaves won’t negatively impact clients or salon income.

Keywords: business tools   customer service   staff management  

Encyclopedia

An EPA-registered disinfectant is a disinfectant that has been registered with the Environmental Protection Agency.
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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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