Topic : business tools

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Build a Customer Service Machine That Delivers

March 1, 2009  | Article

Book details 10 commandments to provide a world-class customer service experience.

Keywords: books   business tools   customer service  

In Their Sites

March 1, 2009  | Article

You’ve got your place on the web. Now… how do you get people to go there? Using smart search-engine optimization (SEO) techniques, such as using common keywords, and updating your site are two good places to start.

Keywords: business tools   promoting your services   web marketing  

The Nitty Gritty Guide to Marketing Your Salon

March 1, 2009  | Article

Get the lowdown on: the dos and don'ts of website design, salon-finder sites, the Yellow Pages (printed and online), designing a great business card, placing a newspaper ad, and more.

Keywords: advertising/promotions   business tools   keeping your business competitive   marketing/promotions   Mother's Day  

The Three Greatest Challenges Facing the Nail Business

February 1, 2009  | Article

From lack of training to sanitation lapses to treating medical conditions, it’s time for nail techs to come together and raise standards in these all-important areas. Industry chemist Doug Schoon discusses what he sees as the three greatest challenges facing our business and what we can do — as an industry — to face them.

Keywords: business tools   CND   disinfection   keeping your business competitive  

Bridging the Gap: Getting Where You Want to Go

February 1, 2009  | Article

Have you fallen short of achieving your goals? You can move forward, create clarity, and put realistic steps in place to bridge the gaps in your life.

Keywords: business tools   preventing burnout   professional image  

With Our Compliments

February 1, 2009  | Article

Clients make a choice every time they open their wallets and spend their hard-earned money in your salon. Make that choice easier with value-added services that cost you little or nothing for the client to enjoy.

Keywords: add-on services   business tools   customer service   keeping your business competitive   marketing/promotions  

What Color Is Your Salon?

February 1, 2009  | Article

“Getting to really know your team can make all the difference,” says salon coach Heather Goodwin. “One book I strongly recommend to salon owners is What Color Is Your Personality? by Carol Ritberger, Ph.D. The exercises are fun and can truly put your team over the top on working together, handling challenges, and developing goals.”

Keywords: business tools  

Reader to Reader: How does your computer save your life?

January 26, 2009  | Article

Once you've switched to a computerized system of scheduling clients, tracking sales and managing inventory, there's no going back to a manual system.

Keywords: business tools   keeping your business competitive   Reader to Reader   retailing   staff management  

The Coaching Chronicles: Installment #3, Retail and Staff Management

January 1, 2009  | Article

Editor’s Note: In this occasional series, we follow along as -Adrienne, a mother of two who moved last year with her husband to North Carolina, works to rebuild her nail business from scratch. She’s working with Heather, a certified salon success coach, to help her succeed. If you missed the first two installments, see NAILS’ -February and June 2008 issues or visit The Coaching Chronicles blog at http://blogs.nailsmag.com/coach.

Keywords: blogs   business tools   finding/retaining staff   marketing/promotions   networking  

Recession-Proofing Your Salon

January 1, 2009  | Article

History has proved that even during economic downturns, people will continue to pay for a little bit of “feel good.” Here are some ideas to make sure your salon can maintain a thriving clientele even in tough times.

Keywords: business building   business tools   customer service   keeping your business competitive  

How to Send Good Energy When You’re Having a Bad Day

December 1, 2008  | Article

As long as the sun rises in the East, they will be out there — bad days. We all have them. No, we can’t make all the bad stuff go away but we can keep it from affecting our clients. Prepare in advance to avoid passing on all that negative energy, and your next bad day may pass without any negative toll on your business.

Keywords: business tools   customer service   preventing burnout   professional image  

Your Salon Can Make a Difference This Holiday Season

December 1, 2008  | Article

’Tis the season for giving. Use your salon’s clout and expertise to give back to the community with these easy ideas.

Keywords: business tools   charity   marketing/promotions   professional image  

“Do You Take Credit Cards?”

November 1, 2008  | Article

One way of enhancing your clients’ overall experience is to increase their convenience by offering alternate forms of payment. Here are some things you need to know if you accept credit cards.

Keywords: business tools   customer service   keeping your business competitive  

Insurance — Do You Know What you Need?

November 1, 2008  | Article

Of the many decisions salon owners are faced with every day, one that is often overlooked or put off is the issue of insurance. Worker’s comp, disability, liability, life, and medical are just the beginning. You name it, it’s out there. So how does a salon remain protected while staying above the bottom line?

Keywords: business tools   consultants   finance   insurance  

Me and You — So Happy Together?

October 1, 2008  | Article

It’s easy to see the benefits of a partner in our personal and social lives — but are there benefits to a partner in business? An LLC might be a better way to structure your business.

Keywords: business tools   finance   opening a new salon   staff management  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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