January 1, 2009
| Article
History has proved that even during economic downturns, people will continue to pay for a little bit of “feel good.” Here are some ideas to make sure your salon can maintain a thriving clientele even in tough times.
Keywords: business building business tools customer service keeping your business competitive
December 1, 2008
| Article
As long as the sun rises in the East, they will be out there — bad days. We all have them. No, we can’t make all the bad stuff go away but we can keep it from affecting our clients. Prepare in advance to avoid passing on all that negative energy, and your next bad day may pass without any negative toll on your business.
Keywords: business tools customer service preventing burnout professional image
December 1, 2008
| Article
’Tis the season for giving. Use your salon’s clout and expertise to give back to the community with these easy ideas.
Keywords: business tools charity marketing/promotions professional image
November 1, 2008
| Article
One way of enhancing your clients’ overall experience is to increase their convenience by offering alternate forms of payment. Here are some things you need to know if you accept credit cards.
Keywords: business tools customer service keeping your business competitive
November 1, 2008
| Article
Of the many decisions salon owners are faced with every day, one that is often overlooked or put off is the issue of insurance. Worker’s comp, disability, liability, life, and medical are just the beginning. You name it, it’s out there. So how does a salon remain protected while staying above the bottom line?
Keywords: business tools consultants finance insurance
October 1, 2008
| Article
It’s easy to see the benefits of a partner in our personal and social lives — but are there benefits to a partner in business? An LLC might be a better way to structure your business.
Keywords: business tools finance opening a new salon staff management
October 1, 2008
| Article
To organize a networking event for nail techs takes an enormous amount of work and discipline, but the rewards are worth it. Learn the steps to make your event go off without a hitch.
Keywords: business tools keeping your business competitive networking tradeshows
October 1, 2008
| Article
When Colleen VanDurme designed business cards for her own nail business, another venture designing salon marketing materials for others took off.
Keywords: advertising/promotions business cards business tools marketing/promotions
October 1, 2008
| Article
Graphic design can make or break the image of a nail salon. Whether or not you have a consciously crafted image, your nail salon’s brand is expressed through the look of your salon materials.
Keywords: building your clientele business tools keeping your business competitive logo marketing/promotions
July 1, 2008
| Article
Salon success handbook advises it is important to develop a working relationship with trainers in the industry.
Keywords: books business tools keeping your business competitive sustainable business
June 1, 2008
| Article
Expert business advice given on a weekly basis and delivered right to your inbox.
Keywords: business tools coaching keeping your business competitive resources
May 1, 2008
| Article
Neil Ducoff, CEO of Strategies, gives a little economic advice.
Keywords: business building business tools economy keeping your business competitive service pricing
May 1, 2008
| Product
In response to numerous outbreaks of disease from pedicure basins, the California Board of Barbering and Cosmetology requires that log books be kept for inspection.
Keywords: books business tools disinfection pedicure products pedicure sanitation
March 1, 2008
| Article
A name is the first impression a salon makes on a client, and every name (no matter how clever or generic) says something about that salon. Some names are spontaneous acts of inspiration, while others are mulled over for months on end between family and friends. But every owner feels some sort of bond with her own salon’s name, and each has a story about how it came about.
Keywords: business tools opening a new salon professional image
March 1, 2008
| Article
Everyone wants to be the master of her own time, but with clients, friends, and family all pulling in different directions, how can we? This is a call to all nail professionals to snatch your appointment book from the hands of your well-meaning (but clueless) clients, and take control.
Keywords: business tools client scheduling organization service pricing
