Topic : business tools

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How to Host a Successful Networking Event

October 1, 2008  | Article

To organize a networking event for nail techs takes an enormous amount of work and discipline, but the rewards are worth it. Learn the steps to make your event go off without a hitch.

Keywords: business tools   keeping your business competitive   networking   tradeshows  

Tech Has a Gift for Graphic Design

October 1, 2008  | Article

When Colleen VanDurme designed business cards for her own nail business, another venture designing salon marketing materials for others took off.

Keywords: advertising/promotions   business cards   business tools   marketing/promotions  

Graphic Design 101

October 1, 2008  | Article

Graphic design can make or break the image of a nail salon. Whether or not you have a consciously crafted image, your nail salon’s brand is expressed through the look of your salon materials.

Keywords: building your clientele   business tools   keeping your business competitive   logo   marketing/promotions  

Reach Out to Your Instructors

July 1, 2008  | Article

Salon success handbook advises it is important to develop a working relationship with trainers in the industry.

Keywords: books   business tools   keeping your business competitive   sustainable business  

Get Your Monday Morning Wake-Up Call

June 1, 2008  | Article

Expert business advice given on a weekly basis and delivered right to your inbox.

Keywords: business tools   coaching   keeping your business competitive  

Strategies for Weathering the Economic Storm

May 1, 2008  | Article

Neil Ducoff, CEO of Strategies, gives a little economic advice.

Keywords: business building   business tools   economy   keeping your business competitive   service pricing  

AVN Dealer Services Whirlpool Footspa Cleaning Log

May 1, 2008  | Product

In response to numerous outbreaks of disease from pedicure basins, the California Board of Barbering and Cosmetology requires that log books be kept for inspection.

Keywords: books   business tools   disinfection   pedicure products   pedicure sanitation  

Spin the Wheel! Playing the Classification Game

April 1, 2008  | Article

In the salon industry, workers most often operate in one of three ways: as employees, booth renters, or independent contractors. But for years many salons have incorrectly labeled their independent contractors and may have put themselves at risk of having the IRS reclassify their workers. Find out if you're doing things correctly or if you're just spinning the wheel and seeing where it lands.

Keywords: booth rental   business   business tools   employee issues   independent contractors  

What's In a Name?

March 1, 2008  | Article

A name is the first impression a salon makes on a client, and every name (no matter how clever or generic) says something about that salon. Some names are spontaneous acts of inspiration, while others are mulled over for months on end between family and friends. But every owner feels some sort of bond with her own salon’s name, and each has a story about how it came about.

Keywords: business tools   opening a new salon   professional image  

Take Control of Your Appointment Schedule

March 1, 2008  | Article

Everyone wants to be the master of her own time, but with clients, friends, and family all pulling in different directions, how can we? This is a call to all nail professionals to snatch your appointment book from the hands of your well-meaning (but clueless) clients, and take control.

Keywords: business tools   client scheduling   organization   service pricing  

Showcasing Nail Art in Digital Frames

March 1, 2008  | Article

Digital frames can store hundreds of nail art photos, run a clear, continual slideshow of your work, and some can even organize pictures into themed albums and show video clips.

Keywords: business tools   creating a portfolio   nail art  

How to Get the Most Out of Your Distributor

October 1, 2006  | Article

Next time you pop into your favorite distributor’s showroom or talk with your sales representative, find out what additional services they provide. What you discover may help you build a stronger salon brand and a more profitable business. Here are 20 things your distributor can do for you.

Keywords: business building   business tools   distribution  

Insuring Your Salon's Future

June 1, 2006  | Article

Nobody likes to think of worst-case scenarios — like coming face to face with a lawsuit. But in the real world, things do go wrong, and nail salons are at risk of being named in a customer’s lawsuit. Unless you can afford to lose your salon and all that you’ve worked hard for, you can’t afford to be without professional liability insurance.

Keywords: business tools   insurance   salon furnishings  

10 Steps to Catapult Your Business

April 1, 2006  | Article

From revisting your goals to hiring a coach, here are 10 powerful and practical steps you can take — beginning today — to propel yourself into action and success.

Keywords: business   business tools   customer service   networking   professional consultants  

Your Personal Trainer

May 1, 2005  | Article

You could be making your first tentative steps into the beauty industry, or your book may be so filled with penciled-in names there’s no white space. Either way, if you’re uncertain what your next steps should be, it may be time to turn to a consultant.

Keywords: building your clientele   business tools   consultants   keeping your business competitive   marketing/promotions  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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