Baby boomers turning 50 and older Americans are redefining aging. Appeal to them as clients by target marketing, customizing services, and understanding their concerns.
Sometimes the best answers to technical questions are from your peers. In this bimonthly column, respected nail veterans from across the country tackle reader questions ranging from the cause of problem lifting to chronic nail pickers to proper paraffin equipment.
The Nail Doctor tackles a handful of questions about nail fungus, damaged lunulas, and nail pitting.
A very delicate anatomical structure, the nail matrix is easily injured, damaged, and scarred. Any injury or trauma to tills matrix can show up as a visible change in the nail plate or affect how it grows out.
I allow most patients I treat for nail disorders to keep their acrylics while undergoing therapy unless wearing them would be detrimental to their recovery.
Clients with diabetes or circulatory disorders can be safely serviced by using gentle techniques.
