Topic : client relationships

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Why I Choose a Salon

August 15, 2013  | Article

We asked clients what little details make a big difference in determining which salon they pick over another. Their answers may surprise you!

Keywords: client relationships   client retention   customer service  

When a Tech Leaves Your Team

May 28, 2013  | Article

You hired her, trained her, helped fill her book, and now she’s leaving the salon. What will you tell the clients?

Keywords: client issues   client relationships   hiring nail technicians   nail technician   team-building  

In-“spa”-rational Reading

January 19, 2013  | Article

At New York City-based spa chain Bliss, they believe reading makes you a brighter and happier person. That’s why the spa is partnering with a series of authors as part of its new Paging Happiness book club.

Keywords: client relationships   hosting events  

How Do I Love Thee?

January 19, 2013  | Article

"We do throw some awesome parties with lots of food, drinks, door prizes, gifts, and discounts,” says Samantha Hanby, owner of Polished Nail Salon in Yukon, Okla., who held a Customer Appreciation Day for clients last September and plans to make it an annual event.

Keywords: client relationships   hosting events  

How Far Will Clients Travel For You?

January 15, 2013  | Article

For some nail clients, there just seems to be no distance wide enough to keep them from getting a great nail service from their favorite tech. We asked our readers to tell us about some clients who regularly travel great lengths to come in for their nail fix.

Keywords: building your clientele   client relationships   client retention   clients  

Cultivating Ideal Clients

September 22, 2012  | Article

Is it really possible to have your ideal client sitting in your chair consistently? The answer is a resounding yes. You can choose your own clients, while turning your existing clients into your ideal.     

Keywords: building your clientele   client relationships  

Nail Techs Share What They're Thankful For

November 16, 2011  | Article

To celebrate Thanksgiving and get in the holiday spirit, NAILS asked nail techs on our Facebook page ( What, in your professional lives, are you thankful for? Your responses ranged from your boss to your clients to the flexibility and creativity that come with being a nail tech. We, at NAILS, are thankful for all of you who are dedicated to the industry.

Keywords: client relationships   employee issues   healthy working  

Easy Solution to Advising Clients on Polish Colors

November 7, 2011  | News

If customers ever want to know which colors compliment their skin tones, point them in OPI's direction!

Keywords: client relationships   clients   Essie   OPI Products   polish  

On My Mind: Creating Client Loyalty

March 7, 2011  | Article

I've been thinking a lot about loyalty lately. Specifically, what makes clients loyal to certain salons or certain nail techs. Are you creating client loyalty?

Keywords: client relationships   customer service   Hannah Lee   On My Mind  

My Worst Client Ever

January 1, 2011  | Article

Most likely, the majority of your clients are people you enjoy, who give you energy, who make it easy to love your job. But there’s always that one.

Keywords: client issues   client relationships  

How to Meet and Greet

March 1, 2010  | Article

Here are 10 simple but powerful tools to get off to a good start and build on a positive first impression.

Keywords: business tools   client relationships   clients   customer service   first impressions  

On My Mind: Rules to Live By

January 1, 2010  | Article

Since January is your issue, written by you and for you, we asked nail technicians to give us their “rules to live by” in the salon. Here are 10 that we couldn’t agree with more!

Keywords: client relationships   client scheduling   customer service   educating clients   On My Mind  

Keep In Touch

December 1, 2009  | Article

Four easy opportunities to show clients that you care and also attract back clients who have not returned recently.

Keywords: client relationships   marketing/promotions  

When Clients Say No to Their Nails

July 1, 2009  | Article

In this economy it has become more common for a client to request that her artificial nails be removed due to the cost of upkeep.  Jill Wright, owner of Jill Wright Spa for Nails, gives advice on how to put the client at ease.

Keywords: client relationships   economy   money   removing acrylics  

Ask the Manicurist: December 2008

December 1, 2008  | Article

Ho ho ho. Tee hee hee. The Manicurist — aka Rebecca Seals — offers her unique take on holiday happenings at the salon.

Keywords: Ask the Manicurist   client issues   client relationships   client scheduling   customer service  

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Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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