February 20, 2013
| Article
NAILS Magazine has made it to our 30th anniversary — and we want to help you get to your 30th career anniversary too! We present 30 timeless tips, culled from our three decades of experience, to help you build your book, run your nail salon, and, dare we say it, retire.
Keywords: 30th Anniversary adding new services building your clientele business building client retention
January 15, 2013
| Article
For some nail clients, there just seems to be no distance wide enough to keep them from getting a great nail service from their favorite tech. We asked our readers to tell us about some clients who regularly travel great lengths to come in for their nail fix.
Keywords: building your clientele client relationships client retention clients
June 28, 2012
| Article
Editor Hannah Lee explains what nail techs should practice, outside of just doing nails, that can help their careers.
Keywords: client retention client scheduling Hannah Lee marketing/promotions On My Mind
April 18, 2012
| Article
Almost 300 miles of arid desert isn’t enough to keep Noelle Bellinghausen away from her nail tech Sindy Mark.
Keywords: 3-D nail art client retention floral nail art
September 14, 2011
| Article
Don’t forget the fundamentals of making a good first impression on new clients.
Keywords: client retention customer service
July 19, 2011
| Article
You’ve paid your dues, you’ve built your clientele, and your book is so packed with standing appointments it’s hard to take new clients. So how do you promote your business when you’re filled to capacity?
Keywords: building your clientele business building business tools client retention clients
July 1, 2010
| Article
Clients who come back to redeem their pre-sold service usually purchase something else as well.
Keywords: building your clientele client retention loyalty programs marketing/promotions pre-selling services
July 1, 2010
| Article
What is it about a professional manicure that gets a client hooked? NAILS asked some satisfied salon clients to recount their first experience getting their nails done. Turns out, the reason they return often has as much to do with the tech as with the service itself.
Keywords: business client retention clients customer service
January 1, 2010
| Article
A little keychain card can encourage client retention in a big way.
Keywords: client retention loyalty programs pre-selling services
November 1, 2008
| Article
Salon owner Shari Finger answers your questions on building a clientele, regaining the trust of a discount salon-goer, listening to clients’ personal issues, and clients who mistreat their nails.
Keywords: business building client relationships client retention Dear Shari discount salons
May 1, 2008
| Article
It costs a lot more to gain a new client than to keep an old one.
Keywords: client retention gift certificates marketing/promotions sustainable business
February 1, 2006
| Article
While it’s always important to find new clients, don’t forget the ones you’ve lost along the way. If you can discover why they left, you can determine the best technique to woo them back.
Keywords: building your clientele client relationships client retention customer service
July 1, 1999
| Article
Have you ever wondered as you review old appointment books or clean out your client card file, where some of these people disappeared to? Or, better yet, why they left?
Keywords: client relationships client retention customer service why clients leave
