December 3, 2013
It’s no mystery why certain shades can make skin appear dull while others boost vibrancy — selecting the right shade for your client’s skin tone is as much a science as it is an art. Learn the philosophy behind it before making your next color recommendation and your clients will be sure to give you a very colorful thanks.
November 30, 2013
If tomorrow morning you posted a sign that said “no tips please,” what do you think would be the impact? No-tipping policies in salons, spas, and waxing studios are slowly but surely changing the way clients not only pay, but view their nail service professionals.
Keywords: client issues clients tipping tips
November 28, 2013
Around the holidays it can be a good idea to show extra customer appreciation.
Keywords: client relationships clients Reader to Reader
October 18, 2013
If a picture of your salon is worth a thousand words, then a moving 360° virtual walk-through is probably valued at a million.
October 3, 2013
Bursting the “Too Busy” Bubble: Employees these days aren’t taking their vacation days... or even their lunch breaks. How can nail salons capture this time-strapped clientele?
Keywords: building your clientele business building client scheduling clients consumer marketing
January 15, 2013
For some nail clients, there just seems to be no distance wide enough to keep them from getting a great nail service from their favorite tech. We asked our readers to tell us about some clients who regularly travel great lengths to come in for their nail fix.
Keywords: building your clientele client relationships client retention clients
November 7, 2011
If customers ever want to know which colors compliment their skin tones, point them in OPI's direction!
Keywords: client relationships clients Essie OPI Products polish
October 5, 2011
Many of you tell us you lead with a compliment. When you meet someone who is a potential client, what do you say in a minute or less to introduce yourself as a nail tech? In other words — what’s your elevator speech?
Keywords: business building clients
July 19, 2011
You’ve paid your dues, you’ve built your clientele, and your book is so packed with standing appointments it’s hard to take new clients. So how do you promote your business when you’re filled to capacity?
Keywords: building your clientele business building business tools client retention clients
December 1, 2010
“Within our industry there are three categories with which you can choose to align yourself: budget/economy, intermediate/midsection, and luxury/top end,” says salon consultant Maxim Titter. There is no right or wrong category, she emphasizes, only the danger of not knowing which category you belong to.
Keywords: clients marketing/promotions
September 1, 2010
I’m the perfect example of do as I say, not as I do. So as such a lackadaisical client, what does it take for me to come back for repeat visits?
Keywords: building your clientele client issues clients customer service Hannah Lee
July 1, 2010
What is it about a professional manicure that gets a client hooked? NAILS asked some satisfied salon clients to recount their first experience getting their nails done. Turns out, the reason they return often has as much to do with the tech as with the service itself.
Keywords: business client retention clients customer service
May 1, 2010
About two weeks before her wedding, Anne Silvey, now Mrs. Anne Franscioni, was putting the finishing touches on the plans for her big day. She’d had the color palette picked out long ago — navy, cream, and wine — and her six bridesmaids were prepared with their navy dresses. Wanting everything to be perfect to the last detail, she of course wanted a perfectly matched look for the group’s fingernails and toenails.
Keywords: bridal styles business building clients marketing/promotions nails-only salons
April 1, 2010
Sometimes the things clients say are music to your ears; other times they can make you cringe. We asked nail techs to tell us their favorite, and least favorite, things to hear from clients.
Keywords: client issues clients reader surveys referrals
March 1, 2010
Here are 10 simple but powerful tools to get off to a good start and build on a positive first impression.
Keywords: business tools client relationships clients customer service first impressions