Topic : consumer press

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Cater to Media VIPs

March 13, 2013  | Article

“If you’re just getting started working with your local media, a VIP card is an excellent tool to put in the hands of local newspaper and magazine editors, TV program segment producers, hotel concierges, etc.,” says Sharon Esche of Esche & Alexander Public Relations.

Keywords: consumer press   marketing/promotions   public relations  

Gelish Lands October Magazine Covers

October 18, 2012  | News

Both Ebony and GENLUX recently featured Gelish manicures on their cover girls.

Keywords: consumer press   Gelish   gels  

Nail Care is a Smart Biz

September 4, 2012  | News

Modern Salon's September 2012 issue discusses why the nail business, which has grown significantly since last year, is a smart one for hair salons to be in.

Keywords: business building   consumer press   Dashing Diva   gels   hair care  

Why CND Shellac?

August 7, 2012  | News

Keywords: CND   consumer concerns   consumer press   gels   shellac  

Logan Honored at Essence “Best in Black Beauty Awards”

July 26, 2012  | Article

Celebrity manicurist Lisa Logan was honored at Essence Magazine’s first annual “Best in Black Beauty Awards” in May.

Keywords: consumer press  

Hand & Nail Harmony Magneto Gelish

February 13, 2012  | Demo

Hand & Nail Harmony has a new line of magnetic Gelish soak-off gels called Magneto.

Keywords: consumer press   Gelish   gels   Hand & Nail Harmony   magnetic products  

Out of Sight: Attracting Clients to Your Hidden Salon

February 3, 2012  | Article

Moving On Up: Tucked inside and out of view, these salons seem to defy the first rule of business: location, location, location. How do salons succeed when they’re several stories up and out of sight?  

Keywords: boutique nail salon   consumer marketing   consumer press   marketing/promotions   salon profiles  

Get Ready to Make Headlines

January 3, 2012  | Article

A touch of media training is just the thing to prepare you for your time in the spotlight.

Keywords: consumer marketing   consumer press   media coverage  

Gel at Home

December 30, 2011  | News

Recently, long-lasting gel polish has gained a significant at-home appeal, according to Allure magazine's December 2011 Beauty Reporter. But does it last?

Keywords: at-home maintenance   consumer press   gel troubleshooting   gels   nail trends  

The Original: NAILS Readers’ Choice Awards 2011

December 1, 2011  | Photo Gallery

NAILS announces 2011 Readers' Choice Award winners and finalists.

Keywords: Aerovex Systems   Air Impurities Removal Systems   ASP Aspire   Backscratchers   Belava  

The Best of the New Nail Art

November 12, 2011  | News

According to Lucky Magazine's November 2011 issue, the universe is having a nail moment. Between gels, overlays, and eye-popping colors, there's something new to do everywhere you go.

Keywords: alternative services   consumer press   gels   nail art   nail trends  

Young Nails New Winter ManiQ Color Gel Collection

October 26, 2011  | Product

Young Nails has come out with a new winter collection for its ManiQ gels.

Keywords: consumer press   gels   Young Nails  

5 Nail Art Blogs Worth Bookmarking

September 16, 2011  | Article

We recommend For Your Nails Only, Painted Lady Fingers, Hey, Nice Nails!, Burgers and Nails, and 365 Days of Nail Art as worthy of an Internet bookmark. Find out why.

Keywords: blogs   consumer marketing   consumer press   nail art  

Buy it in PINK to Help End Breast Cancer

September 15, 2011  | Photo Gallery

Every October businesses join in solidarity to fight breast cancer. By purchasing these passionately pink items, you too are joining in this solidarity as each company donates to organizations that work every day to end breast cancer and the struggles it can bring to women and families around the world.

Keywords: Aerovex Systems   Beech Sandals   Bellissima   Bio Sculpture Gel   breast cancer awareness  

On My Mind: Move Over, Bloggers!

September 9, 2011  | Article

I’m getting kind of tired of all these consumer bloggers online who are just infatuated with nail polish and post endlessly about polish and doing their own nails. I mean, sure, they probably help increase the awareness of nail care and new products (mostly polish), but I think it’s time for those of us on the professional side of the nail world to take back our place in the pecking order.

Keywords: blogs   consumer concerns   consumer marketing   consumer press   consumer product brands  

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Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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