February 3, 2012
Moving On Up: Tucked inside and out of view, these salons seem to defy the first rule of business: location, location, location. How do salons succeed when they’re several stories up and out of sight?
Keywords: boutique nail salon consumer marketing consumer press marketing/promotions salon profiles
January 3, 2012
A touch of media training is just the thing to prepare you for your time in the spotlight.
Keywords: consumer marketing consumer press media coverage
December 30, 2011
Recently, long-lasting gel polish has gained a significant at-home appeal, according to Allure magazine's December 2011 Beauty Reporter. But does it last?
Keywords: at-home maintenance consumer press gel troubleshooting gels nail trends
December 1, 2011
| Photo Gallery
NAILS announces 2011 Readers' Choice Award winners and finalists.
Keywords: Aerovex Systems Air Impurities Removal Systems ASP Aspire Backscratchers Belava
November 12, 2011
According to Lucky Magazine's November 2011 issue, the universe is having a nail moment. Between gels, overlays, and eye-popping colors, there's something new to do everywhere you go.
Keywords: alternative services consumer press gels Nail Art nail trends
October 26, 2011
Young Nails has come out with a new winter collection for its ManiQ gels.
Keywords: consumer press gels Young Nails
September 16, 2011
We recommend For Your Nails Only, Painted Lady Fingers, Hey, Nice Nails!, Burgers and Nails, and 365 Days of Nail Art as worthy of an Internet bookmark. Find out why.
Keywords: blogs consumer marketing consumer press Nail Art
September 15, 2011
| Photo Gallery
Every October businesses join in solidarity to fight breast cancer. By purchasing these passionately pink items, you too are joining in this solidarity as each company donates to organizations that work every day to end breast cancer and the struggles it can bring to women and families around the world.
Keywords: Aerovex Systems Beech Sandals Bellissima Bio Sculpture Gel breast cancer awareness
September 9, 2011
I’m getting kind of tired of all these consumer bloggers online who are just infatuated with nail polish and post endlessly about polish and doing their own nails. I mean, sure, they probably help increase the awareness of nail care and new products (mostly polish), but I think it’s time for those of us on the professional side of the nail world to take back our place in the pecking order.
Keywords: blogs consumer concerns consumer marketing consumer press consumer product brands
August 19, 2011
Orly has just come out with a brand new soak-off color gel called Orly GelFX, which applies like polish.
Keywords: consumer press gels Orly
August 12, 2011
Allure offers tips and trends on virtually every aspect of everyday nail care.
Keywords: Bio Sculpture Gel CND consumer press Essie gels
July 26, 2011
The soak-off polishes can be removed without the salon.
Keywords: acetone/removal products at-home maintenance consumer press gels polish removal
April 21, 2011
A press release is one of the easiest and most cost-effective ways of getting your message out when you have a business announcement.
Keywords: consumer marketing consumer press marketing/promotions media coverage
April 21, 2011
Shape recommends requesting gel polish over traditional lacquers during your next salon visit for a long-lasting mani that won’t chip or fade for two weeks.
Keywords: consumer press gels
January 19, 2011
Women’s Health shares some of-the-moment tips on how to get the most out of a pick-me-up manicure on bad hair and tight jean days.
Keywords: CND consumer press cuticle treatments eco-friendly Essie