March 13, 2013
“If you’re just getting started working with your local media, a VIP card is an excellent tool to put in the hands of local newspaper and magazine editors, TV program segment producers, hotel concierges, etc.,” says Sharon Esche of Esche & Alexander Public Relations.
Keywords: consumer press marketing/promotions public relations
October 18, 2012
Both Ebony and GENLUX recently featured Gelish manicures on their cover girls.
Keywords: consumer press Gelish gels
September 4, 2012
Modern Salon's September 2012 issue discusses why the nail business, which has grown significantly since last year, is a smart one for hair salons to be in.
Keywords: business building consumer press Dashing Diva gels hair care
July 26, 2012
Celebrity manicurist Lisa Logan was honored at Essence Magazine’s first annual “Best in Black Beauty Awards” in May.
Keywords: consumer press
February 13, 2012
Hand & Nail Harmony has a new line of magnetic Gelish soak-off gels called Magneto.
Keywords: consumer press Gelish gels Hand & Nail Harmony magnetic products
February 3, 2012
Moving On Up: Tucked inside and out of view, these salons seem to defy the first rule of business: location, location, location. How do salons succeed when they’re several stories up and out of sight?
Keywords: boutique nail salon consumer marketing consumer press marketing/promotions salon profiles
January 3, 2012
A touch of media training is just the thing to prepare you for your time in the spotlight.
Keywords: consumer marketing consumer press media coverage
December 30, 2011
Recently, long-lasting gel polish has gained a significant at-home appeal, according to Allure magazine's December 2011 Beauty Reporter. But does it last?
Keywords: at-home maintenance consumer press gel troubleshooting gels nail trends
December 1, 2011
| Photo Gallery
NAILS announces 2011 Readers' Choice Award winners and finalists.
Keywords: Aerovex Systems Air Impurities Removal Systems ASP Aspire Backscratchers Belava
November 12, 2011
According to Lucky Magazine's November 2011 issue, the universe is having a nail moment. Between gels, overlays, and eye-popping colors, there's something new to do everywhere you go.
Keywords: alternative services consumer press gels nail art nail trends
October 26, 2011
Young Nails has come out with a new winter collection for its ManiQ gels.
Keywords: consumer press gels Young Nails
September 16, 2011
We recommend For Your Nails Only, Painted Lady Fingers, Hey, Nice Nails!, Burgers and Nails, and 365 Days of Nail Art as worthy of an Internet bookmark. Find out why.
Keywords: blogs consumer marketing consumer press nail art
September 15, 2011
| Photo Gallery
Every October businesses join in solidarity to fight breast cancer. By purchasing these passionately pink items, you too are joining in this solidarity as each company donates to organizations that work every day to end breast cancer and the struggles it can bring to women and families around the world.
Keywords: Aerovex Systems Beech Sandals Bellissima Bio Sculpture Gel breast cancer awareness
September 9, 2011
I’m getting kind of tired of all these consumer bloggers online who are just infatuated with nail polish and post endlessly about polish and doing their own nails. I mean, sure, they probably help increase the awareness of nail care and new products (mostly polish), but I think it’s time for those of us on the professional side of the nail world to take back our place in the pecking order.
Keywords: blogs consumer concerns consumer marketing consumer press consumer product brands