September 9, 2011
| Article
I’m getting kind of tired of all these consumer bloggers online who are just infatuated with nail polish and post endlessly about polish and doing their own nails. I mean, sure, they probably help increase the awareness of nail care and new products (mostly polish), but I think it’s time for those of us on the professional side of the nail world to take back our place in the pecking order.
Keywords: blogs consumer concerns consumer marketing consumer press consumer product brands
August 19, 2010
| News
InStyle magazine chose Chanel’s Le Vernis Nail Color in Nouvelle Vague as one of the 15 hottest colors of the moment. The magazine describes the minty shade as somewhere in between robin egg blue and crème de menthe.
Keywords: consumer press consumer product brands polish
July 15, 2009
| News
Revlon's new polish, when dry, gives off a fruity aroma.
Keywords: consumer press consumer product brands polish
February 5, 2009
| News
The February issue of Essence Magazine touts Rescue Beauty Lounge nail polishes as Valentine's Day faves.
Keywords: consumer press consumer product brands polish
June 17, 2008
| News
In a story on worst gadgets ever, Wired says the "novelty wore off before the polish did" about Urban Decay.
Keywords: consumer press consumer product brands polish
February 1, 2007
| Article
Women want to be a better version of themselves. They’re looking for products that will transform them, but they’re also looking for a great deal. At a recent trade show, The Benchmarking Company’s Alisa Marie Beyer presented these findings, found via a survey conducted by her beauty marketing research firm. Read on to find out what else the study showed — and how you can use it to your advantage.
Keywords: consumer product brands marketing/promotions retail merchandising retailing trends
August 1, 1999
| Article
Why are nail fashion trends being set by retail companies and consumer beauty editors instead of professional manufacturers and nail technicians?
Keywords: As I See It consumer product brands polish
August 1, 1997
| Article
Don’t give a client a reason to leave you and do her own nails. Show her that the salon experience cannot be duplicated—no matter what product she gets her hands on.
Keywords: As I See It consumer product brands retailing
