May 1, 1994
A client’s first telephone experience with your salon should include a quick response and a cheery hello.
January 1, 1992
Creating salon access for disable people is not only a matter of eliminating physical barriers, but also getting rid of fear.
April 1, 1991
Start by giving clients know-'em'dead service instead of lowering your prices.
March 1, 1991
If it is indeed true that people take better care of what they have, then your business will also thrive despite the recession.
February 1, 1991
How to woo customers, wow them, and then win them back. A list of reasons that clients leave you and how to overcome each one.
December 1, 1990
Demonstrate your commitment with swift, courteous action
As a nail tech it is tempting to specialize in one area, but limiting yourself will result in lost clients, especially in today's recession.
December 1, 1988
I remain bouyantly optimistic about the nail industry, its status, and its future.
July 1, 1986
Too often the minor things, the miscellaneous details can mean the big difference in the way your customers view you and your salon.
February 1, 1983
What you don’t know is probably hurting you
Down the Rabbit Hole11 photos
Earth Day Nail Art8 photos
Lamisil is the brand name for the oral antifungal agent terbinafine.
What’s the best way to recruit techs for a new salon?
What low-cost extras do you provide that clients perceive as having a high value?
Do I need a special permit to do medical pedicures?
Should the salon owner do nails herself?
How do you react to negative feedback?
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