February 28, 2011
Clients of Ole Henriksen Face/Body Spa in Los Angeles won’t muss their manicures flipping through the pages of tattered old magazines. Instead they can read the latest digital editions on the spa’s iPads.
Keywords: customer service salon decor/design
February 25, 2011
We here are having a lot of fun using the promotion ideas that Jill has suggested. We have done the Business of the Week and the Gift Bag Drop, so far. We are seeing new guests from
Keywords: customer service Sandy Combs
February 22, 2011
We should be experiencing some higher client counts from the recent field trips promoting our salon. As a result, we have some new clients in our chairs. We’ve gained access to new people, new referrals, and
Keywords: customer service Jill Wilson
December 17, 2010
Keywords: customer service
December 1, 2010
“While it’s not a product or service that you can make money from, offering gift-wrapping is a wonderful way to thank your loyal customers for their patronage throughout the year and to make their stress-filled holiday time just a little bit easier,” says small-business marketing expert Nanette Miner.
Keywords: business building customer service gift bags holiday retailing networking
November 22, 2010
| Photo Gallery
Get the down low for how to cater to four common client types — the glamour girl, control freak, escapist, and eco-conscious client — with nail styles, colors, services, and more that are fine-tuned to the needs of each.
Keywords: business tools customer service fashion
November 17, 2010
Being your own boss is a rewarding choice, but it takes commitment and perseverance. Seasoned techs offer tips to help you succeed.
Keywords: adding new services advertising/promotions booth rental business business tools
November 17, 2010
For clients of Salon Riviera in Redondo Beach, Calif., receiving a traffic or parking ticket has an unexpected upside: Bring the ticket to the salon and new clients will receive 50% off their service.
Keywords: customer service marketing/promotions social media
October 1, 2010
You’ve just thought of an awesome new signature service you want to add to your spa menu. So why not go that little extra mile and make a nice music playlist to go along with it?
Keywords: adding new services customer service manicures pedicure products pedicures
September 1, 2010
I’m the perfect example of do as I say, not as I do. So as such a lackadaisical client, what does it take for me to come back for repeat visits?
Keywords: building your clientele client issues clients customer service Hannah Lee
September 1, 2010
Salon owners love online booking because it cuts down on no shows, increases revenue, and eliminates phone tag. Clients love it because it makes the salon seem more professional and it accommodates their busy lifestyles. "And don’t worry, with MindBody you decide what appointments can be booked online. You can even use overlapping and double-booking features to maximize your efficiency," says Meg McCall, director of marketing for MindBody Salon Management Software.
Keywords: business tools customer service staff management time management
July 1, 2010
What is it about a professional manicure that gets a client hooked? NAILS asked some satisfied salon clients to recount their first experience getting their nails done. Turns out, the reason they return often has as much to do with the tech as with the service itself.
Keywords: business client retention clients customer service
June 1, 2010
A good way to up your income without actually raising prices is to have a list of a la carte options in your service arsenal, says Kelley Killop-Marble of Opalized Designs Studio Salon in Shelby Township, Mich. “I’m not talking about having a bare-bones menu and nickel and diming folks ... that is just plain aggravating,” she says. What she is talking about is differentiating yourself by giving true personal services.
Keywords: add-on services customer service marketing/promotions
May 1, 2010
Veteran nail techs have seen significant changes in the nail industry, and they may fear the best years are over. However, growth is still possible when you stretch yourself and your business to meet the demands of the new customer. It’s never too late to reinvent yourself.
Keywords: adding new services customer service keeping your business competitive motivation
April 1, 2010
Don’t let valuable seconds go to waste. Connect with clients using on-hold messaging.
Keywords: customer service marketing/promotions