elderly clients

How to Charge for Mobile Visits

Once you confirm that mobile services are legal in your area, there are a couple of ways you can go about establishing your prices.

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A Solution for Camera-Shy Hand Models

Cynthia Laughlin offers some of her clients gloves that allow their fingertips to show.

Adapting Nail Care for the Elderly

The over-70 set can benefit from manicures and pedicures, as long as their health and safety are paramount. Learn the unique challenges of dealing with an older clientele.

How to Connect With Your Ideal Client

You can’t grow your business if you don’t know who your target market is or how to reach them. Here are tips for connecting with different types of customers through the channels they know best.

PS Salon and Spa Brings Caring Touch to Retirement Communities

The salon company has been operating since 2008 and now runs 685 salons across the country. Salon designs are adapted to fit elders’ needs.

Guest Blog: Best Birthday Gift Ever

Most of us are excited when there is a birthday to celebrate. Even more so when it's a milestone birthday. This year, my dear friend Maisie Dunbar turned 50. To celebrate, she set out to have 50 new experiences.

Something to Talk About: Arthritis

The Center for Disease Control estimates nearly 25% of the U.S. population suffers from arthritis to some degree. Learn how to make a visit to the nail salon a relaxing experience so clients with arthritis turn to you for relief from the pain.

Celebrating Aging Hands of Moms and Clients

For Mother's Day we pay tribute to the aging hands that cared for us -- and that you see every day at the manicure table.

A Day in the Life of a Nail Expert: Aging Nails

In this month’s column, Dr. Stern discusses the changes that take place in the nails as we age, including an increase in ridging, thickening, yellowing, and onycholysis (nail separation).

Well, That's Embarrassing

We’ve all had those mortifying moments in (and out of) the salon. A few brave techs shared their most embarrassing at-work situations with us and experts weighed in on how to do proper damage control. Don’t let the following happen to you.

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