February 1, 2003
Caught between high-volume discount salons and high-end mega-spas? Rather than try to win by their rules, write your own rules geared to a more narrow and tailored clientele and create your own niche.
July 1, 2001
Help Desk deals with the thickening nails of an elderly client, a customer with fragile, eggshell nails, and the plague of dry, cracking heels.
March 1, 2001
Baby boomers turning 50 and older Americans are redefining aging. Appeal to them as clients by target marketing, customizing services, and understanding their concerns.
August 1, 1999
Tara Colvin travels California’s Santa Maria Valley tending to clients in senior residences board and care facilities, and nursing homes as well as private residences.
August 1, 1997
NAILS talked with respected podiatrist Dr. Godfrey Mix about the adjustments needed in procedures of foot care and the elderly.
March 1, 1996
Diabetes is a very serious, and very common, disease. Before providing foot care to a diabetic client, know what to look for and what questions to ask.
June 1, 1995
As this group of women (and men, too) aged, they would spend millions of their considerable disposable income on beauty products and services in an effort to hang on to their youth.
March 1, 1993
As the average age of Americans increases, so too does the average age of your clientele. There’s none of the indecisiveness of youth with these clients – they know exactly what they want and you’d better be ready to give it to them if you want their business.
The Latest and Greatest Gels: Soft/Soak-Off8 photos
The Latest and Greatest Gels: Hard/Traditional18 photos
First nail technician to win NAILS Magazine's Nail Technician of the Year Award in 1996.
Should the salon owner do nails herself?
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How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.
The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.
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