February 1, 2003
Caught between high-volume discount salons and high-end mega-spas? Rather than try to win by their rules, write your own rules geared to a more narrow and tailored clientele and create your own niche.
March 1, 2001
Baby boomers turning 50 and older Americans are redefining aging. Appeal to them as clients by target marketing, customizing services, and understanding their concerns.
August 1, 1997
NAILS talked with respected podiatrist Dr. Godfrey Mix about the adjustments needed in procedures of foot care and the elderly.
March 1, 1996
Diabetes is a very serious, and very common, disease. Before providing foot care to a diabetic client, know what to look for and what questions to ask.
June 1, 1995
As this group of women (and men, too) aged, they would spend millions of their considerable disposable income on beauty products and services in an effort to hang on to their youth.
March 1, 1993
As the average age of Americans increases, so too does the average age of your clientele. There’s none of the indecisiveness of youth with these clients – they know exactly what they want and you’d better be ready to give it to them if you want their business.
Celebrate Good Times [With Nails!]8 photos
Turning Back the Hands of Time21 photos
The portion of a nail service, usually an acrylic service, that focuses on reducing the moisture and oils on the natural nail so that a tip or sculpt ...
Should the salon owner do nails herself?
How do you react to negative feedback?
Do you use over-the-counter (non-professional only) polish?
Will gel-polish cause traditional polish to become obsolete?
Do Nail Techs Really Need Resumes?
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NAILS Magazine - February 2013
The 2013 Nails Career Handbook
How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.
The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.
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