Topic : Entity Beauty

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Troubleshooter: Jewelry-embellished Nail Art

January 16, 2014  | Video

In this video from the NAILS Troubleshooter series, nail tech Lorena Marquez shows how to create jewelry-embellished nail art with nail accessories and gel-polish.

Keywords: 3-D nail art   embellished nail art   embellishments   Entity Beauty   gels  

Troubleshooter: Watercolor Nail Art

January 8, 2014  | Video

In this video from the NAILS Troubleshooter series, nail tech Lorena Marquez shows how to create watercolor nail art with regular polish. This design can also be done with gel or gel-polish.

Keywords: abstract nail art   Entity Beauty   Lorena Marquez   nail art   polish  

Troubleshooter: Abstract 3-D Nail Art with Acrylics

December 18, 2013  | Video

In this video from the NAILS Troubleshooter series, nail tech Lorena Marquez shows how to create abstract 3-D nail art with acrylics and gel-polish.

Keywords: 3-D nail art   abstract nail art   acrylics   Entity Beauty   gels  

Troubleshooter: Caviar French

December 11, 2013  | Video

In this video from the NAILS Troubleshooter series, nail tech Lorena Marquez shows how to create a french manicure with caviar beads, acrylic, and gel-polish.

Keywords: 3-D nail art   acrylics   caviar nail art   Entity Beauty   French manicures  

Troubleshooter: Velvet Nail Art with Flocking Powder

November 27, 2013  | Video

In this video from the NAILS Troubleshooter series, Entity's director of education, Lorena Marquez, shows how to create velvet nail art with flocking powder and gel-polish.

Keywords: Entity Beauty   gels   handpainted nail art   Lorena Marquez   nail art  

Troubleshooter: Gel-Polish Marble Effect without Tools

November 13, 2013  | Video

In this video from the NAILS Troubleshooter series, Entity's director of education, Lorena Marquez, shows how to create a gel-polish marble effect without tools.

Keywords: Entity Beauty   gels   Lorena Marquez   marbleizing techniques   nail art  

Troubleshooter: Brush-Blended Ombre Look

October 30, 2013  | Video

In this video from the NAILS Troubleshooter series, Entity's director of education, Lorena Marquez, shows how to create a brush-blended ombre look with gel-polish.

Keywords: Entity Beauty   gels   glitter   Lorena Marquez   nail art  

Troubleshooter: Outline Nails

October 23, 2013  | Video

In this video from the NAILS Troubleshooter series, Entity's director of education, Lorena Marquez, shows how to create outline nails with acrylic paint over gel-polish.

Keywords: Entity Beauty   gels   handpainted nail art   Lorena Marquez   nail art  

Troubleshooter: 3-D Acrylic Butterfly

October 16, 2013  | Video

In this video from the NAILS Troubleshooter series, Entity's director of education, Lorena Marquez, shows how to sculpt a 3-D butterfly using colored acrylic powders.

Keywords: 3-D acrylics   3-D nail art   acrylic troubleshooting   acrylics   colored acrylics  

Troubleshooter: Chevron Nail Art

October 2, 2013  | Video

In this video from the NAILS Troubleshooter series, Entity's director of education, Lorena Marquez, shows how to create chevron nail art with acrylic paint over gel-polish.

Keywords: Entity Beauty   gels   handpainted nail art   Lorena Marquez   nail art  

Entity One Gel Technology

September 22, 2013  | Product

Entity’s One Gel Technology encapsulates nanotechnology within the enhancement, making it easier than ever to create nails that are durable, glossy, and naturally beautiful.

Keywords: Entity Beauty  

Hot Coral

September 11, 2013  | Step By Step Demo

Lenzi Brock demonstrates how to bring to coral look to nails.

Keywords: colored acrylics   Entity Beauty  

Birthstone on Fire

August 20, 2013  | Step By Step Demo

Lenzi Brock creates birthstone inspired nail art.

Keywords: embellished nail art   Entity Beauty  

Cosmoprof North America 2013 Attendance Increases 8% for a Sold-Out Show Floor

July 24, 2013  | Photo Gallery

Flip through NAILS’ photo gallery for some of the highlights of this Las Vegas beauty trade show.

Keywords: Alfalfa Nail Supply   American International Industries   Artistic Nail Design   Belava   Bio Seaweed Gel  

Hidden Path

July 11, 2013  | Step By Step Demo

Lenzi Brock reveals a layer of gel underneath the white top layer to create a simple swirly design.

Keywords: Entity Beauty  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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