Topic : Entity Beauty

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Troubleshooter: Brush-Blended Ombre Look

October 30, 2013  | Video

In this video from the NAILS Troubleshooter series, Entity's director of education, Lorena Marquez, shows how to create a brush-blended ombre look with gel-polish.

Keywords: Entity Beauty   gels   glitter   Lorena Marquez   nail art  

Troubleshooter: Outline Nails

October 23, 2013  | Video

In this video from the NAILS Troubleshooter series, Entity's director of education, Lorena Marquez, shows how to create outline nails with acrylic paint over gel-polish.

Keywords: Entity Beauty   gels   handpainted nail art   Lorena Marquez   nail art  

Troubleshooter: 3-D Acrylic Butterfly

October 16, 2013  | Video

In this video from the NAILS Troubleshooter series, Entity's director of education, Lorena Marquez, shows how to sculpt a 3-D butterfly using colored acrylic powders.

Keywords: 3-D acrylics   3-D nail art   acrylic troubleshooting   acrylics   colored acrylics  

Troubleshooter: Chevron Nail Art

October 2, 2013  | Video

In this video from the NAILS Troubleshooter series, Entity's director of education, Lorena Marquez, shows how to create chevron nail art with acrylic paint over gel-polish.

Keywords: Entity Beauty   gels   handpainted nail art   Lorena Marquez   nail art  

Entity One Gel Technology

September 22, 2013  | Product

Entity’s One Gel Technology encapsulates nanotechnology within the enhancement, making it easier than ever to create nails that are durable, glossy, and naturally beautiful.

Keywords: Entity Beauty  

Hot Coral

September 11, 2013  | Step By Step Demo

Lenzi Brock demonstrates how to bring to coral look to nails.

Keywords: colored acrylics   Entity Beauty  

Birthstone on Fire

August 20, 2013  | Step By Step Demo

Lenzi Brock creates birthstone inspired nail art.

Keywords: embellished nail art   Entity Beauty  

Cosmoprof North America 2013 Attendance Increases 8% for a Sold-Out Show Floor

July 24, 2013  | Photo Gallery

Flip through NAILS’ photo gallery for some of the highlights of this Las Vegas beauty trade show.

Keywords: Alfalfa Nail Supply   American International Industries   Artistic Nail Design   Belava   Bio Seaweed Gel  

Hidden Path

July 11, 2013  | Step By Step Demo

Lenzi Brock reveals a layer of gel underneath the white top layer to create a simple swirly design.

Keywords: Entity Beauty  

Are You Pedi Ready?

June 13, 2013  | Photo Gallery

Take a look at these pedicure systems available to nail techs and see what will keep the clients coming back.

Keywords: American International Industries   Backscratchers   Bio Creative Labs   Bio Sculpture Gel   CND  

Snapshots from Premiere Orlando 2013

June 7, 2013  | Photo Gallery

As always, Premiere Orlando was a show for the books. The massive beauty show, which took place June 2-3, hosted beauty professionals and industry manufacturers from around the globe.

Keywords: Akzentz   Alessandro   Alfalfa Nail Supply   Atwood Industries   Backscratchers  

I Heart Acrylics

June 1, 2013  | Photo Gallery

The cornerstone of the nail industry’s foundation, acrylics helped build the manicuring business into what it is today.  Manufacturers are still continuing to innovate and improve upon the products and techniques. With support from manufacturers and with die-hard acrylic clients, the art of an acrylic sculpt and 3-D design is thriving among the latest generation of acrylic nail technicians. Here are some of the latest acrylic products.

Keywords: 3-D acrylics   acrylics   Alfalfa Nail Supply   Backscratchers   Cacee  

NAILS Next Top Nail Artist Top 24 Semifinalists Announced

May 24, 2013  | Article

The top 24 semifinalists in NAILS Next Top Nail Artist contest sponsored by Gelish have been selected. In its first year, NAILS Next Top Nail Artist garnered entries from around the world. The high caliber of nail art submissions and video diaries put the pressure on our judges to select the cream of the crop for this reality show-inspired contest.

Keywords: CND   Dashing Diva   Entity Beauty   Gelish   Hannah Lee  

Entity Beauty

March 25, 2013  | Encyclopedia

We believe beauty professionals and distributors worldwide should be in business for themselves but not by themselves.  Entity Beauty products are available online as well as distributed through our valued U.S. and International distributor partners.

Keywords: Entity Beauty   Tom Bachik   Tom Holcomb  

ISSE Is the Total Beauty Event

March 7, 2013  | Photo Gallery

The International Salon & Spa Expo (ISSE) Long Beach, held January 26-28, is billed as the West Coast’s largest and most influential total beauty event. Produced by the Professional Beauty Association (PBA), the ISSE concept has evolved beyond the traditional “hair” show to really incorporate a diverse exhibitor base covering hair, nails, cosmetics, esthetics, wellness, massage, and advanced education. More than 400 beauty brands were on display for nearly 40,000 beauty professionals in attendance. ISSE Long Beach 2014 will be held January 25-27.

Keywords: Artistic Nail Design   Atwood Industries   Belava   Bio Creative Labs   Bio Sculpture Gel  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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