October 18, 2010
| News
Essie Nail Polish in Knockout Pout completes the “beachy” look.
Keywords: consumer press Essie polish
October 18, 2010
| News
Essie Nail Polish in Golden Nuggets gives nails an extra sparkle.
Keywords: consumer press Essie polish
October 18, 2010
| News
Harper’s Bazaar, in the Best Beauty section, features rich, luxurious shades for fall.
Keywords: consumer press Essie OPI Products polish
October 5, 2010
| Photo Gallery
Gels continued their recent boom at Cosmoprof North America. There were more soak-off gels, more colored gels, and at least 10 companies showcasing the hottest trend right now — brush-on gel polish lines.
Keywords: Akzentz Art Club Bellisima California Mango Continuum Footspas
October 1, 2010
| Article
As fashion designers experiment with different textures on the runway, nail polish manufacturers keep up with an array of stylish nail polish finish offerings — from the traditional cream to the edgy suede. One nail tech shares her expertise to help you sort through all of the jargon and match the appropriate client to the appropriate finish.
Keywords: Barielle Bernadette Thompson chrome CND Deborah Lippmann
September 7, 2010
| News
Master makeup artist Bobbi Brown talks to Elle about some of her favorite tips and tricks. “A dark nail color can make a casual outfit look dressier,” Brown says. Elle recommends Essie Nail Color in Wicked, one of the brand’s popular shades.
Keywords: consumer press Essie polish
September 7, 2010
| News
Fearless colors are all the rage, Glamour reports. Perky shades of bright yellow, teal, red, and orange are all fun options for getting in on the cheeky trend. Try China Glaze Nail Lacquer in Yellow Polka Dot Bikini, OPI Nail Lacquer in Teal the Cows Come Home, or Essie’s Nail Polish in Vermillionaire.
Keywords: celebrities China Glaze consumer press Essie Minx Nails
September 7, 2010
| News
Self explains how to transition summer shades to fall favorites with jet black polish. Use the black as a base coat or on top for an autumnal hue that’s still true to the original color. Try adding a black base coat to Zoya’s Dana or Essie’s St. Lucia Lilac for a dramatic deep plum and pretty purple-gray.
Keywords: consumer press Essie polish seasonal nail art Zoya
September 7, 2010
| News
Harper’s Bazaar takes a cue from Giorgio Armani’s fall runway collection and recommends fire engine-red polish on short nails.
Keywords: consumer press Essie fashion manicures nails and fashion
September 7, 2010
| News
Redbook magazine shares seven tips for making a manicure last for 10 days.
Keywords: base coats CND consumer press cuticle treatments Essie
September 3, 2010
| News
Lucky Magazine talks with Sprout owner Emily Paul about her landscaping company and what to wear from the garden to get-togethers. “Dark polish is a must, since it’s tough keep my nails clean,” says Paul. For a perfect deep shade that will transition from day to night, Essie’s nail polish in Wicked is a great choice.
Keywords: consumer press Essie polish
August 19, 2010
| News
InStyle talks with manicurist Josephine Allen about her favorite tips for two-week manicures and some of her favorite custom-color combinations.
Keywords: consumer press Essie manicures Nailtiques polish
August 19, 2010
| News
In Vogue's August issue, tennis champion Serena Williams talks about her upcoming nail tech certification and how to channel frustration from a broken nail into a match win.
Keywords: celebrities CND consumer press Essie OPI Products
August 19, 2010
| News
One of the Editor’s Favorites in Allure’s August issue is Essie’s gorgeous nail polish in Splash of Grenadine. The brilliant lilac color is a fun alternative to the usual pink shades for summer.
Keywords: consumer press Essie polish
August 19, 2010
| News
Cosmopolitan talks to Suzi Weiss-Fischmann, artistic director for OPI, about this year’s version of the gradation manicure.
Keywords: consumer press Essie OPI Products Orly polish
