September 16, 2008
| News
CosmoGirl asked readers, celebrities and editors to name their favorite beauty
Keywords: consumer press essie OPI Products polish
September 4, 2008
| News
Better Homes & Gardens showed the summer season polishes and mentioned a few favorite professional brands.
Keywords: base coats CND consumer press essie Jessica Cosmetics
August 1, 2008
| Article
It’s smart to retail items that go hand-in-hand with your nail services, like polish and hand lotion, but if you go beyond these basic retail items, it can really set your salon apart from the pack. This month, we’re featuring lip wear. From tasty lip glosses to exfoliating lip scrubs, and even some lipstick shades, these products will keep your clients puckered up.
Keywords: Color Club essie LCN lip balm Murad
August 1, 2008
| Product
Glamour's editors swoon over Essie's Allure
Keywords: essie polish
August 1, 2008
| Article
We've rounded up some scrubs and masks to give you an idea of the breadth of selection.
Keywords: Backscratchers CND Cuccio Naturale Entity Beauty essie
July 22, 2008
| News
Dozens of nail experts tested hundreds of products and selected the ones that impressed them most for InStyle's April story "141 Best Beauty Buys."
Keywords: base coats consumer press Duri essie nail strengtheners
July 18, 2008
| News
InStyle’s editors recommend Essie color in Boat House, a coral-shade, which is dubbed the little black dress for nails.
Keywords: consumer press essie polish
July 1, 2008
| Article
Who knew that Essie herself creates all the names, as well as the colors?
Keywords: advertising/promotions essie Essie Weingarten polish
July 1, 2008
| Article
Day-Glo shades are the hot shades for summer. Allure, Cosmopolitan, and InStyle all do major features on these sunglasses-required shades. Stock up with colors from CND, OPI, Jessica, Essie, and Orly.
Keywords: China Glaze CND essie LeChat OPI Products
June 3, 2008
| Photo Gallery
Continuing show season, America’s Beauty Show (formerly the Chicago Midwest Beauty Show) took place March 1-3, 2008.
Keywords: Backscratchers Belvedere CND Continuum Footspas Entity Beauty
June 1, 2008
| News
A four page, full-color feature on foot care and nail styles show off the best looking feet.
Keywords: consumer press essie lotions OPI Products polish
May 1, 2008
| Product
Essie’s new summer polish collection includes vibrant and bright colors such as Guilty Pleasure and Escapades.
Keywords: essie polish
April 3, 2008
| Photo Gallery
The first big show of the year, the International Salon & Spa Expo (ISSE), kicked off in Long Beach, Calif., January 26-28, 2008. The show, hosted by the Professional Beauty Association (PBA), is the West Coast’s biggest show. More than 30,000 attendees visited booths from more than 465 exhibitors.
Keywords: BeautyTech.com Belava Charisma Nail CND Cuccio Naturale
April 1, 2008
| Product
Essie’s new Bridal Collection features six new shades that are sure to be the fashion of upcoming spring weddings.
Keywords: bridal styles essie polish
March 1, 2008
| Article
We asked NAILS readers what new retail products they’ve recently introduced. Far and away the most popular move was to add a new polish line from the top professional brands. Cuticle care products and lotions were also popular choices. Foot care follows in fourth place, then skin care, with Entity’s Nanovive Skin Revival System a particular favorite.
Keywords: CND cuticle treatments Entity Beauty essie files