Topic : Essie

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ISSE Long Beach 2016

February 4, 2016  | Photo Gallery

The NAILS team scoured the show floor at the International Salon and Spa Expo at the Long Beach Convention Center from January 30-Feb 1, 2016.

Keywords: American International Industries   China Glaze   Christrio   Contego   Elsbeth Schuetz  

Color Blocking Nail Art Tutorial by Essie

February 4, 2016  | Video

Colorblocked nail art in coordinating mint, cerulean, and plum shades is the intersection of perfection.

Keywords: abstract nail art   color blocking   easy nail art   Essie   nail polish  

Mani Monday: 2016 Golden Globes Nail Looks

January 11, 2016  | Blog Post

These celebrity nail techs were on call to dress up the nails of Hollywood’s elite.

Keywords: award shows   Caption   celebrity nail techs   Essie   mani monday  

Essie Tent Cards Make Marketing Easy

January 5, 2016  | Article

Not only does Essie regularly create striking nail art looks using its seasonal collections, the company also provides tent cards to display them to your clients.

Keywords: Essie   nail art   nail art displays  

2016 Nail Trend Forecast

December 23, 2015  | Article

2015 saw a rise in geode nails, the resurgence of the aquarium technique, and wine-hued Marsala was dubbed the Color of the Year. So where does the industry go from here? We spoke with experts, did some research, and dreamed up a few designs of our own to give you a jump on the next big thing in nails.

Keywords: CND   Essie   Jan Arnold   Jin Soon Choi   long-lasting nail polish  

Essie Retro Revival Polish Collection

December 14, 2015  | Video

Essie is bringing back a few of its iconic shades — Here comes the "Life of the Party," in a cocktail dress topped with a "Sequin Sash" for a touch of Vegas glamour. No doubt half the room is imagining her in her "Birthday Suit" — it's not called The Strip for nothing. Anything goes in this town. Look over there: an "It" girl in a "Bikini with a Martini" is flirting with a hunky "Cabana Boy." Essie's advice? Sit back and take in the celeb action from your corner table, this is one heck of a "Starry Starry Nght."

Keywords: Essie   nail polish   polish  

Essie Decked in Diagonals Nail Art

December 10, 2015  | Video

Essie shows a simple way to stripe your nails for the holidays.

Keywords: easy nail art   Essie   nail art striping techniques   nail polish   polish  

Essie Frosted Tips Nail Art

December 9, 2015  | Video

Create a frosted tips nail look:

1. Hydrate with apricot cuticle oil.
2. Clean then prep nails with an essie base coat.
3. Apply 2 coats of 'virgin snow'.
4. Using a fan brush, swipe 'apres-chic' from the tip of the nail down to the middle to create "icicles".
5. Shine + seal with essie gel.setter top coat.

Keywords: easy nail art   Essie   nail polish   polish  

Essie Brightening System Reduces Stains and Yellowing

December 8, 2015  | Article

The Essie Professional Brightening System whitens and refreshes nails in three steps

Keywords: Essie   manicure add-ons   nail whitener  

Nailing the Color of the Year 2016

December 3, 2015  | Photo Gallery

Now that Pantone has named two colors of the year (Rose Quartz and Serenity) we have twice the products to keep your client's nails on trend.

Keywords: China Glaze   Color of Year   Essie   Ever Glaze   Gelaze  

Layered Ombre with Essie Silk Watercolors

November 30, 2015  | Demo

Follow this step-by-step designed by Essie director of education Gino Trunzo to get a look with relentless style.

Keywords: Essie   handpainted nail art   layering techniques   ombre nail art   Translucent Nail Polish  

Win It Wednesday: Essie Winter 2015 Collection

November 25, 2015  | Blog Post

Comment below to win Essie's latest lacquer collection. 

Keywords: Essie   nail polish   Win It Wednesday  

On the Road: Red Door Spa

November 24, 2015  | Article

With 30 locations nationwide, this landmark salon and spa can be found at only the most elegant resorts. The Red Door Spa housed in Litchfield Park, Ariz., is the furthest west of this chain.  

Keywords: Essie   On The Road   spas  

On the Road: Smudge Nail Bar

October 29, 2015  | Article

Making its mark on the Massachusetts nail scene, this “clean and green” salon chain aims to become a trusted brand and stands out for putting health at the forefront.  

Keywords: Essie   Gelish   IBD   natural nail care   On The Road  

Essie Fall 2015 Gel Collection

October 12, 2015  | Product

Essie’s Fall 2015 Collection is taking center stage this season with colors inspired by iconic rock ’n roll royalty.

Keywords: Essie   gels  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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