Topic : Essie

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Celebrity Nails: Awards Season 2016

February 15, 2016  | Photo Gallery

See all the nails that dressed up the gowns and jewels during Awards Season 2016.

Keywords: Caption   celebrities   celebrity nail art   celebrity nail techs   celebrity nails  

NYFW A/W16: Metallic Nails

February 12, 2016  | Article

Fashion Week is in its early days for fall/winter 2016, but already we are seeing metallic nails pop up as a trend.

Keywords: Essie   glitter   metallics   Morgan Taylor   nail art  

Nails at NYFW A/W2016

February 12, 2016  | Photo Gallery

See the nails that rocked the runway and backstage at February's NYFW.

Keywords: Butter London   CND   Deborah Lippmann   Dermelect   Essie  

ISSE Long Beach 2016

February 4, 2016  | Photo Gallery

The NAILS team scoured the show floor at the International Salon and Spa Expo at the Long Beach Convention Center from January 30-Feb 1, 2016.

Keywords: American International Industries   China Glaze   Christrio   Contego   Elsbeth Schuetz  

Color Blocking Nail Art Tutorial by Essie

February 4, 2016  | Video

Colorblocked nail art in coordinating mint, cerulean, and plum shades is the intersection of perfection.

Keywords: abstract nail art   color blocking   easy nail art   Essie   nail polish  

Mani Monday: 2016 Golden Globes Nail Looks

January 11, 2016  | Blog Post

These celebrity nail techs were on call to dress up the nails of Hollywood’s elite.

Keywords: award shows   Caption   celebrity nail techs   Essie   mani monday  

Essie Tent Cards Make Marketing Easy

January 5, 2016  | Article

Not only does Essie regularly create striking nail art looks using its seasonal collections, the company also provides tent cards to display them to your clients.

Keywords: Essie   nail art   nail art displays  

2016 Nail Trend Forecast

December 23, 2015  | Article

2015 saw a rise in geode nails, the resurgence of the aquarium technique, and wine-hued Marsala was dubbed the Color of the Year. So where does the industry go from here? We spoke with experts, did some research, and dreamed up a few designs of our own to give you a jump on the next big thing in nails.

Keywords: CND   Essie   Jan Arnold   Jin Soon Choi   long-lasting nail polish  

Essie Retro Revival Polish Collection

December 14, 2015  | Video

Essie is bringing back a few of its iconic shades — Here comes the "Life of the Party," in a cocktail dress topped with a "Sequin Sash" for a touch of Vegas glamour. No doubt half the room is imagining her in her "Birthday Suit" — it's not called The Strip for nothing. Anything goes in this town. Look over there: an "It" girl in a "Bikini with a Martini" is flirting with a hunky "Cabana Boy." Essie's advice? Sit back and take in the celeb action from your corner table, this is one heck of a "Starry Starry Nght."

Keywords: Essie   nail polish   polish  

Essie Decked in Diagonals Nail Art

December 10, 2015  | Video

Essie shows a simple way to stripe your nails for the holidays.

Keywords: easy nail art   Essie   nail art striping techniques   nail polish   polish  

Essie Frosted Tips Nail Art

December 9, 2015  | Video

Create a frosted tips nail look:

1. Hydrate with apricot cuticle oil.
2. Clean then prep nails with an essie base coat.
3. Apply 2 coats of 'virgin snow'.
4. Using a fan brush, swipe 'apres-chic' from the tip of the nail down to the middle to create "icicles".
5. Shine + seal with essie gel.setter top coat.

Keywords: easy nail art   Essie   nail polish   polish  

Essie Brightening System Reduces Stains and Yellowing

December 8, 2015  | Article

The Essie Professional Brightening System whitens and refreshes nails in three steps

Keywords: Essie   manicure add-ons   nail whitener  

Nailing the Color of the Year 2016

December 3, 2015  | Photo Gallery

Now that Pantone has named two colors of the year (Rose Quartz and Serenity) we have twice the products to keep your client's nails on trend.

Keywords: China Glaze   Color of Year   Essie   Ever Glaze   Gelaze  

Layered Ombre with Essie Silk Watercolors

November 30, 2015  | Demo

Follow this step-by-step designed by Essie director of education Gino Trunzo to get a look with relentless style.

Keywords: Essie   handpainted nail art   layering techniques   ombre nail art   Translucent Nail Polish  

Win It Wednesday: Essie Winter 2015 Collection

November 25, 2015  | Blog Post

Comment below to win Essie's latest lacquer collection. 

Keywords: Essie   nail polish   Win It Wednesday  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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