January 20, 2015
Nearly every nail salon, spa, and solo nail technician sells gift cards or certificates. Selling a gift card is only half of the story — you need an effective plan for turning those cards into profits.
Keywords: gift certificates retailing
August 4, 2014
Cross-marketing is your most effective marketing tool, if handled properly.
Keywords: cross-marketing gift certificates
August 13, 2013
| Photo Gallery
A round-up of gift certificates from seven stylish salons.
Keywords: gift certificates
November 1, 2009
Tips on how to survive and prosper this holiday season and end the year with a bang.
Keywords: client scheduling gift bags gift certificates holidays minimizing stress
December 1, 2008
SalonBuilder.com can help you have a fully functioning website running in no time.
Keywords: customer service gift certificates marketing/promotions web marketing websites
December 1, 2008
Ho ho ho. Tee hee hee. The Manicurist — aka Rebecca Seals — offers her unique take on holiday happenings at the salon.
Keywords: Ask the Manicurist client issues client relationships client scheduling customer service
October 1, 2008
Through partnering with Spa & Salon Wish, a network of more than 3600 salons and spas, your salon will be more effectively marketed on the web. They provide consumers with the ability to purchase gift certificates for your salon and you receive face value less a 17% marketing fee when they are redeemed.
Keywords: building your clientele gift certificates holidays marketing/promotions web marketing
May 1, 2008
It costs a lot more to gain a new client than to keep an old one.
Keywords: client retention gift certificates marketing/promotions sustainable business
April 1, 2008
NAILS readers share the salon promotions that got new and existing clients clamoring for their services.
Keywords: advertising/promotions business building gift certificates marketing/promotions
February 1, 2008
Five marketing tips to push your salon to achieve extraordinary results.
Keywords: commissions Cuccio Naturale gift certificates incentive structures retailing
February 1, 2008
When a beauty salon went out of business leaving hundreds of customers holding newly-purchased gift certificates, several salons in Fresno, Calif. offered to honor the certificates as a show of goodwill for the industry.
Keywords: business customer service gift certificates professional image
December 1, 2003
They walk through your doors during the holidays for a special treat and then you don't see them again for a year--or worse, ever. Holiday clients give your business a welcome boost once a year. Here we give you tips to help you turn holiday clients into regulars.
Keywords: building your clientele client gift ideas coupons email marketing gift certificates
November 1, 2000
Unredeemed gift certificates are not money in your pocket. Even if the expiration date is past (and the state decides that), the money paid still rightfully belongs to the intended gift recipient.
Keywords: customer service gift certificates Valentine's Day services Virginia
September 1, 2000
Rosemary Weiner has seen her male clientele increase from 5%-10% to about 25%.
Keywords: gift certificates male clients men's services relaxation The Brass Rose