Topic : gift certificates

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Sweet Strategies for Gift Card Redemption

January 20, 2015  | Article

Nearly every nail salon, spa, and solo nail technician sells gift cards or certificates. Selling a gift card is only half of the story — you need an effective plan for turning those cards into profits.

Keywords: gift certificates   retailing  

Targeted Gift Certificates Aid in Cross-Marketing

August 4, 2014  | Article

Cross-marketing is your most effective marketing tool, if handled properly.

Keywords: cross-marketing   gift certificates  

Gifting in Style: Gift Certificates

August 13, 2013  | Photo Gallery

A round-up of gift certificates from seven stylish salons.

Keywords: gift certificates  

Survive the Holiday Season With Ease

November 1, 2009  | Article

Tips on how to survive and prosper this holiday season and end the year with a bang.

Keywords: client scheduling   gift bags   gift certificates   holidays   minimizing stress  

Be Your Own Web Guy

December 1, 2008  | Article can help you have a fully functioning website running in no time.

Keywords: customer service   gift certificates   marketing/promotions   web marketing   websites  

Ask the Manicurist: December 2008

December 1, 2008  | Article

Ho ho ho. Tee hee hee. The Manicurist — aka Rebecca Seals — offers her unique take on holiday happenings at the salon.

Keywords: Ask the Manicurist   client issues   client relationships   client scheduling   customer service  

They Do the Marketing, You Get the Business

October 1, 2008  | Article

Through partnering with Spa & Salon Wish, a network of more than 3600 salons and spas, your salon will be more effectively marketed on the web. They provide consumers with the ability to purchase gift certificates for your salon and you receive face value less a 17% marketing fee when they are redeemed.

Keywords: building your clientele   gift certificates   holidays   marketing/promotions   web marketing  

Come Back Here

May 1, 2008  | Article

 It costs a lot more to gain a new client than to keep an old one.

Keywords: client retention   gift certificates   marketing/promotions   sustainable business  

Promotions With Pop

April 1, 2008  | Article

NAILS readers share the salon promotions that got new and existing clients clamoring for their services.

Keywords: advertising/promotions   business building   gift certificates   marketing/promotions  

Cuccio Helps Rev Up Your Revenue

February 1, 2008  | Article

Five marketing tips to push your salon to achieve extraordinary results.

Keywords: commissions   Cuccio Naturale   gift certificates   incentive structures   retailing  

Fresno Salon Owners Make Things Right

February 1, 2008  | News

When a beauty salon went out of business leaving hundreds of customers holding newly-purchased gift certificates, several salons in Fresno, Calif. offered to honor the certificates as a show of goodwill for the industry.

Keywords: business   customer service   gift certificates   professional image  

The Ins & Outs Of Front Desk Etiquette

February 1, 2004  | Article

Keywords: client records   client retention   gift certificates   receptionist  

9 Ways to Hook Holiday Clients

December 1, 2003  | Article

They walk through your doors during the holidays for a special treat and then you don't see them again for a year--or worse, ever. Holiday clients give your business a welcome boost once a year. Here we give you tips to help you turn holiday clients into regulars.

Keywords: building your clientele   client gift ideas   coupons   email marketing   gift certificates  

Unredeemed Gift Certificates: No Give No Take

November 1, 2000  | Article

Unredeemed gift certificates are not money in your pocket. Even if the expiration date is past (and the state decides that), the money paid still rightfully belongs to the intended gift recipient.

Keywords: customer service   gift certificates   Valentine's Day services   Virginia  

Reader to Reader: How do you market your salon?

April 1, 2000  | Article

Readers share tips on marketing by using everything from advertising to using gift certificates. 

Keywords: advertising/promotions   client referral systems   gift certificates   marketing/promotions   Reader to Reader  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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