January 20, 2015
Nearly every nail salon, spa, and solo nail technician sells gift cards or certificates. Selling a gift card is only half of the story — you need an effective plan for turning those cards into profits.
August 4, 2014
Cross-marketing is your most effective marketing tool, if handled properly.
August 13, 2013
| Photo Gallery
A round-up of gift certificates from seven stylish salons.
November 1, 2009
Tips on how to survive and prosper this holiday season and end the year with a bang.
December 1, 2008
SalonBuilder.com can help you have a fully functioning website running in no time.
Ho ho ho. Tee hee hee. The Manicurist — aka Rebecca Seals — offers her unique take on holiday happenings at the salon.
October 1, 2008
Through partnering with Spa & Salon Wish, a network of more than 3600 salons and spas, your salon will be more effectively marketed on the web. They provide consumers with the ability to purchase gift certificates for your salon and you receive face value less a 17% marketing fee when they are redeemed.
May 1, 2008
It costs a lot more to gain a new client than to keep an old one.
April 1, 2008
NAILS readers share the salon promotions that got new and existing clients clamoring for their services.
February 1, 2008
Five marketing tips to push your salon to achieve extraordinary results.
February 1, 2008
When a beauty salon went out of business leaving hundreds of customers holding newly-purchased gift certificates, several salons in Fresno, Calif. offered to honor the certificates as a show of goodwill for the industry.
February 1, 2004
December 1, 2003
They walk through your doors during the holidays for a special treat and then you don't see them again for a year--or worse, ever. Holiday clients give your business a welcome boost once a year. Here we give you tips to help you turn holiday clients into regulars.
November 1, 2000
Unredeemed gift certificates are not money in your pocket. Even if the expiration date is past (and the state decides that), the money paid still rightfully belongs to the intended gift recipient.
April 1, 2000
Readers share tips on marketing by using everything from advertising to using gift certificates.
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